Key points of the report:
Travel: it is estimated that the Spring Festival transportation will send 1.18 billion passengers, an increase of 35.6% year-on-year. According to the Ministry of transport, it is estimated that the Spring Festival transportation will send 1.18 billion passengers nationwide in 2022, with an average of 29.5 million passengers per day, an increase of 35.6% year-on-year compared with 2021, about 40% of the passenger volume in 2019 before the epidemic.
Tourist Hotels: the number of tourists in the three days before the Spring Festival recovered to 71.5% in 2019
In the three days before the Spring Festival holiday, China’s total number of tourist trips was 137 million, which was restored to 71.5% in the same period of the Spring Festival holiday in 2019 according to a comparable standard; China’s tourism revenue reached 167.849 billion yuan. During the Spring Festival this year, more than 70% of the country’s class a scenic spots will be opened normally. Among them, the ticket booking volume of hotels and scenic spots in Hainan and Northeast China has achieved double-digit growth. In terms of duty-free consumption, according to the Department of Commerce of Hainan Province, from January 30 to February 5, the total sales of 10 outlying island duty-free stores in the province were 1.983 billion yuan, a year-on-year increase of 144%.
Catering: the performance of catering in the Spring Festival has warmed up, and the demand for prefabricated dishes has increased
During the Spring Festival of the year of the tiger, the sales of catering industry in Jiangsu Province exceeded 10 billion yuan, an increase of about 10% year-on-year compared with 2021. In terms of chain catering, Haidilao New Year’s Eve and the first day of the new year, more than 800 stores across the country are open normally, and more than 400 stores in more than 170 cities across the country are delivered to ensure normal business and supply. During the Spring Festival, the demand for prefabricated vegetables continued to grow. According to the data of the Ministry of Commerce, the sales of prefabricated vegetables during the 2022 national online Festival increased by 45.9% year-on-year.
Gold and jewelry: consumption is good during the Spring Festival, and subsequent festivals are expected to continue
The peak sales season of gold jewelry is around the Spring Festival. According to the survey, the overall consumption of gold jewelry is expected to perform well during the whole spring festival. In terms of categories, gold products are better than inlaid products. Chinese Zodiac gold jewelry is favored by consumers during the Spring Festival. The follow-up Valentine’s Day catalyst is expected to continue to promote the growth of gold jewelry consumption.
Film: the box office revenue of the Spring Festival is about 6 billion, down from the same period last year
According to the cat’s eye professional edition, the box office revenue of the Spring Festival was about 6 billion yuan, a year-on-year decrease of about 23.1%. The average ticket price from the first day to the fifth day of the year was about 53 yuan, a year-on-year increase of 8%, and the number of film viewers was 98 million, a year-on-year decrease of 29.4%. We believe that the high base formed under the influence of the rebound in film viewing demand after the epidemic last year, the increase of ticket prices in cinemas to make up for daily operating expenses, the lack of strong entertainment burst items in film list supply, and the repeated epidemic in some cities or the year-on-year decline in box office and film viewing.
Risk tips
Policy supervision risk, repeated epidemic risk and macro environment change risk.
