One week performance review
In the last week before the festival, the CSI 300 index fell 4.51%, and the Shenwan media index fell 9.66%, losing the CSI 300 index by 5.15 percentage points. The sub sectors of the media sector showed a general downward trend. In terms of individual stocks, the smaller declines in the last week before the festival are China South Publishing & Media Group Co.Ltd(601098) (- 2.00%), China Film Co.Ltd(600977) (- 3.13%), Songcheng Performance Development Co.Ltd(300144) (- 3.65%); The larger decreases are Perfect World Co.Ltd(002624) (- 16.30%) and Zhejiang Century Huatong Group Co.Ltd(002602) (- 13.94%).
Industry dynamic data
Mobile Game List Ranking: the related games of listed companies that entered the top 50 of IOS bestseller list this week include: Yinian Xiaoyao ( G-Bits Network Technology(Xiamen)Co.Ltd(603444) ), magic tower ( Perfect World Co.Ltd(002624) ), Douluo continent: soul master duel ( Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ), asking questions ( G-Bits Network Technology(Xiamen)Co.Ltd(603444) ), Perfect World Co.Ltd(002624) ( Perfect World Co.Ltd(002624) ), dream new killing immortal ( Perfect World Co.Ltd(002624) ) Song of the city on cloud ( Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ) and killing Immortals ( Perfect World Co.Ltd(002624) ). During the Spring Festival, major games have launched in-game recharge activities, and the ranking competition in the list is fierce, while “Yinian Xiaoyao” can still maintain around the top 10 of the best-selling list, with excellent performance.
New test mobile games: there are less than 10 new test games next week, and there are no games belonging to A-share listed companies. The heart of Noah, developed by Hong Kong stock ZuLong entertainment and issued by Tencent, will start a new round of testing this week, which is worthy of attention.
Investment advice
Sports: on the evening of February 4, the opening ceremony of the Beijing Winter Olympic Games was successfully held in the National Stadium. At the opening ceremony, digital technologies such as artificial intelligence, 5g, AR, naked eye 3D, cloud computing, 16K light and shadow screen, digital twinning and simulation were organically combined with elements of Chinese traditional culture, bringing a visual feast of digital art to global audiences. The virtual personification technology has also been shown in the early publicity link of the Winter Olympic Games. The virtual idol Luo Tianyi logs in to the “meet Beijing” Olympic Culture Festival and uses a song “time to shine” to support the Winter Olympic Games. The frequent appearance of digital technology in the Winter Olympics is expected to improve the popularity of relevant technologies among the public and promote the commercialization and Realization of emerging digital art. In addition, Bing dwen dwen, such as the mascot, is selling well on the surrounding products, which is expected to boost the performance elasticity of Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) and other Olympic Winter Games licensed goods suppliers.
Film and television: according to the professional version of cat’s eye, the box office of the film Spring Festival (1.31-2.06) in 2022 reached 6.039 billion yuan, a year-on-year decrease of 23%. The box office champion of the Spring Festival is “shuimen bridge of Changjin Lake” with excellent overall quality, and the second is the dark horse of the Spring Festival, which is also the only pure comedy “the killer is not too calm”. From the change of volume and price, the average ticket price of Spring Festival films is 52.8 yuan, an increase of 4 yuan over the same period last year; The total number of tickets issued was 114 million, a year-on-year decrease of 28.75%. On the one hand, the supply of comedy, an important theme, is relatively scarce compared with previous years. On the other hand, although the demand for film viewing during the Spring Festival is relatively strong, the rising ticket prices still broke through the psychological threshold of some viewers, resulting in the decline of film viewing passengers. The combined effect of the two led to the lower than expected box office of the Spring Festival.
Risk tips
Further tightening of supervision, decline of industry growth rate, intensification of industry competition and goodwill impairment risk
