Securities code: 300805 securities abbreviation: Guangdong Brandmax Marketing Co.Ltd(300805) Announcement No.: 2022-009 Guangdong Brandmax Marketing Co.Ltd(300805)
2021 annual performance forecast
The company and all members of the board of directors guarantee that the information disclosed is true, accurate and complete without false records, misleading statements or major omissions.
1、 Expected performance of the current period:
1. Performance forecast period: January 1, 2021 to December 31, 2021
2. Expected performance: \uf020 \uf020 \uf020 expected net profit is negative;
The current reporting period of the project is the same period of last year
Loss attributable to shares of listed companies: 30 million yuan - 20 million yuan
Profit: 140057900 yuan
East's net profit decreased by 121.42% - 114.28% over the same period last year
Deducting non recurring profit and loss: 39.5 million yuan - 29.5 million yuan
Profit: 113.9796 million yuan
The net profit decreased by 134.5% over the same period of last year 66%-125.88%
Note: "ten thousand yuan" in the above table refers to ten thousand yuan.
2、 Communication with accounting firms
The financial data related to the performance forecast has not been audited by certified public accountants, but the company has pre communicated with the accounting firm providing annual report audit services on matters related to the performance forecast, and there is no significant difference between the two sides on the performance forecast in the reporting period.
3、 Explanation of performance change reasons
1. The main reasons for the sharp decline in net profit during the reporting period are as follows:
(1) During the reporting period, affected by the epidemic, the customer marketing strategy tended to be cautious, the market competition intensified, the interactive display business dominated by offline aggregated marketing display activities decreased, the proportion structure of business income changed, and the comprehensive gross profit margin decreased compared with the same period of last year, affecting the company's net profit.
(2) During the reporting period, in order to adapt to the industry changes brought about by the epidemic, such as the acceleration of consumption digitization and the continuous strengthening of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) coordination, the company continued to expand the coverage of new industries, actively arranged new businesses and capabilities, and expanded R & D investment in innovative business fields such as private marketing, new business space, digital interaction and art, digital retail B2C, etc, And continue to increase investment in talent team construction and information construction. In 2021, the sum of the company's R & D expenses, sales expenses and management expenses increased significantly year-on-year, affecting the performance of the company's net profit.
2. The impact of non recurring profit and loss on net profit in 2021 is about 9.5 million yuan. The impact of non recurring profit and loss on net profit in 2020 is 26.0783 million yuan.
4、 Other relevant instructions
1. This performance forecast is the preliminary calculation result of the company's financial department and has not been audited by the audit institution. 2. The specific financial data of 2021 performance will be disclosed in detail in the company's 2021 annual report. Please invest rationally and pay attention to risks.
It is hereby announced.
Guangdong Brandmax Marketing Co.Ltd(300805) board of directors January 29, 2022
