Securities code: 603598 securities abbreviation: Inly Media Co.Ltd(603598) Announcement No.: 2022-008 Inly Media Co.Ltd(603598)
Announcement of annual performance loss in 2021
The board of directors and all directors of the company guarantee that there are no false records, misleading statements or major omissions in the contents of this announcement, and bear individual and joint liabilities for the authenticity, accuracy and completeness of its contents.
Important content tips:
1. It is expected that there will be a loss in the performance of 2021, and the net profit attributable to the shareholders of the listed company will be – 17 million yuan to – 22 million yuan;
2. It is estimated that the net profit attributable to shareholders of listed companies after deducting non recurring profits and losses in 2021 will be – 200 million yuan to – 260 million yuan.
1、 Performance forecast of the current period
(I) performance forecast period
From January 1, 2021 to December 31, 2021.
(II) performance forecast
1. According to the preliminary calculation of the financial department, it is expected that the net profit attributable to the shareholders of the listed company in 2021 will be a loss compared with the same period of the previous year, and the net profit attributable to the shareholders of the listed company will be – 17 million yuan to – 22 million yuan.
2. The net profit attributable to shareholders of listed companies after deducting non recurring profits and losses is – 200 million yuan to – 260 million yuan.
(III) the performance forecast data of this period has not been audited by certified public accountants.
2、 Performance in the same period of last year
(I) net profit attributable to shareholders of the listed company: 102.1386 million yuan.
Net profit attributable to shareholders of listed companies after deducting non recurring profits and losses: 18.1369 million yuan. (II) earnings per share: 0.38 yuan / share.
3、 Main reasons for performance loss in advance in the current period
(I) main business impact
1. In 2021, in order to comply with industry trends and changes in customer needs, the company increased the layout and investment in various business sectors by expanding the scale of personnel, strengthening talent construction and increasing site leasing, focused on innovative businesses such as social marketing and e-commerce operation with high gross profit level, and increased R & D in technology, data, content and other fields, Continuously optimize and adjust its own business model, create and improve the full link commercial service system of “integration of quality, efficiency and sales and data”. The company has the full link service capability of comprehensive operation of advertising + content + data + e-commerce. Up to now, the company has established DP e-commerce teams in Beijing, Hangzhou and other places, and set up a number of brand live broadcasting rooms, and has served more than 10 brand customers such as Fu Erjia, perfect diary, kelaki, Dr. Ling and so on. Due to the influence of policies and market competition on advertising and marketing business, the scale and proportion of high gross profit business decreased, and the gross profit margin of comprehensive business decreased year-on-year; In addition, due to the sluggish effect of input and output of new businesses such as e-commerce operation and e-commerce data strategy services, as well as the large year-on-year increase in expenses during house leasing, travel and business entertainment this year, the company’s profit decreased significantly in 2021.
2. According to the accounting standards for Business Enterprises No. 8 – asset impairment and relevant accounting policies, the company conducted impairment test on goodwill and various assets in the 2021 annual report in combination with the actual operation of the company and the impact of industrial market changes. According to the preliminary investigation and calculation of the company’s financial department and evaluation organization, it is estimated that the impairment of goodwill in this period is 158 million yuan to 204 million yuan. The amount of the final impairment provision will be determined after evaluation and audit by the evaluation institution and audit institution with securities and futures qualification hired by the company.
(II) impact of non operating profit and loss
It is estimated that the impact of non recurring profits and losses on the current net profit of the company is about 30 million yuan to 40 million yuan. 4、 Risk warning of goodwill impairment
In 2017, in order to improve its customer service ability in the field of digital marketing and content marketing, the company acquired Zhuhai Shitong transcendent culture media Co., Ltd. (hereinafter referred to as “Zhuhai Shitong”) and Shanghai Zhixiao Qulian Technology Co., Ltd. (hereinafter referred to as “Shanghai Zhiqu”), forming a goodwill with a book value of RMB 589695600. Up to now, the company’s goodwill balance is 226695900 yuan.
(I) impairment test of goodwill
Zhuhai Shitong’s main business is brand marketing business, which is mainly an advertising marketing business model with long videos such as film and television dramas and variety shows as media resources. The revenue mainly comes from the brand advertising business of TV media and Internet video media. During the reporting period, the regulatory policies of the content industry became stricter, the total content supply of long-term video media decreased as a whole, and the content resources available to customers decreased; From the perspective of clients, the online education industry, which accounts for a relatively high proportion of the company’s original business and has a rapid growth rate, has suffered a sharp decline in its budget due to the impact of policies; In addition, due to the impact of the macro environment, there are fewer emerging industries or customers with large budgets than in previous years, resulting in more intense competition and a decline in the revenue and profit of the company’s brand advertising business; In order to cope with market changes, the company actively develops the effect advertising, social advertising and e-commerce live broadcasting business of quality, efficiency and marketing coordination. The market growth rate of several new businesses is high. At present, the development of such innovative businesses is progressing steadily and showing initial results. However, the new business manpower and operating costs are large, which further affects the overall operating performance of the company.
Shanghai Zhiqu is mainly engaged in the commercialization of mobile app, helping app realize the commercial realization of traffic through advertising and other forms. In 2020, due to the epidemic and other factors, the effect of exclusive media cooperation between Shanghai Zhiqu and individual apps did not reach the expectation. There was no renewal of cooperation in 2021, resulting in a sharp decline in the revenue and profit of the original app business. In order to reduce the impact of the epidemic and the decline of APP commercialization business on the profitability, Shanghai Zhiqu has carried out the media agency business related to media. Although the scale of revenue of this kind of business has increased significantly and the proportion of business has increased, the head agency company has fierce competition and low profitability, which has reduced the overall gross profit margin and increased the occupation of funds. Shanghai Zhiqu actively explored new models in the music festival industry and effect advertising business in 2021, but due to the repeated epidemic, offline music festivals were frequently cancelled. Effect advertising is subject to financial pressure and cannot expand rapidly. In order to actively expand new business, Shanghai Zhiqu increased personnel recruitment and optimized the salary structure, resulting in increased costs. There is a time difference between the input and output of new business, which has not yet brought high profitability. To sum up, in 2021, the profit of Shanghai Zhiqu decreased significantly under the condition of little change in operating revenue.
The management, appraisers and Accountants of the company have carefully assessed the above asset groups with goodwill according to the performance forecast of 2021, the competitive advantage of products or services, future market scale, trend and competition, and believe that there are signs of impairment of goodwill in some asset groups, and the total impairment is expected to be 158 million yuan to 204 million yuan. (II) specific impairment test process
Based on the past performance of Zhuhai Shitong and Shanghai Zhiqu, the company estimates the future business and net cash flow in combination with the contract and capital conditions. The discount rate adopts the discount rate used in the goodwill impairment test of the previous year, estimates the net present value of future cash flow, and determines the range of expected impairment. The specific impairment amount needs to be calculated and determined by professional evaluation institutions.
(III) risk warning
The amount of goodwill impairment to be accrued by the company this time is the preliminary calculation result of the company, which has been preliminarily communicated and confirmed with the evaluation institution and audit institution hired by the company. The final amount of goodwill impairment provision will be determined after evaluation and audit by the evaluation institution and audit institution hired by the company. Please pay attention to investment risks.
5、 Other explanatory matters
1. At present, the company’s business is carried out normally and steadily, and is not affected by this goodwill impairment.
2. The above forecast data are only preliminary accounting data. The specific and accurate financial data are subject to the audited annual report of 2021 officially disclosed by the company. Please pay attention to the investment risks.
3. The specific data of 2021 will be disclosed in detail in the company’s 2021 annual report. The relevant information of the company is based on the designated media China Securities News, Shanghai Securities News, securities times, securities daily and the website of Shanghai Stock Exchange (www.sse. Com. CN) The announcement published shall prevail. Please make careful decisions and pay attention to investment risks.
It is hereby announced.
Inly Media Co.Ltd(603598) board of directors January 28, 2022
