Meisheng Cultural & Creative Corp.Ltd(002699) : performance forecast for 2021

Securities code: 002699 securities abbreviation: Meisheng Cultural & Creative Corp.Ltd(002699) Announcement No.: 2022-008 Meisheng Cultural & Creative Corp.Ltd(002699)

2021 annual performance forecast

The company and all members of the board of directors guarantee that the contents of the announcement are true, accurate and complete without false records, misleading statements or major omissions.

1、 Expected performance of the current period

1. Performance forecast period: January 1, 2021 to December 31, 2021

2. Expected operating performance in 2021: loss

The current reporting period of the project is the same period of last year

Losses attributable to listed companies: 180.1338 million yuan ~ 24379.44 million yuan

Loss: 937.662 million yuan, net profit of shareholders: million yuan

Deducting non recurring losses: 191771600 yuan ~ 25543.22 yuan

Loss: 96.5191 million yuan net profit after profit

Loss of basic earnings per share: 0.21 ~ 0.27 yuan loss: 1.03 yuan

2、 Communication with accounting firms

This performance forecast has not been audited by an accounting firm. The company has pre communicated with the accounting firm on matters related to the performance forecast, and there is no difference between the company and the accounting firm on the performance forecast.

3、 Explanation of performance change reasons

The reasons for the change of the company’s performance in 2021 are as follows:

1. According to the preliminary calculation of the company, the goodwill formed by the company’s acquisition of 100% equity of new time group (HK) Limited in 2019 shows signs of impairment, and it is proposed to make provision for impairment of this part of goodwill.

2. The company’s USD revenue from IP derivatives business in 2021 is expected to increase by more than 15% compared with that in 2020. As the global economic situation in 2021 is relatively depressed due to the impact of the epidemic, the changes in the operation of China’s cross-border export enterprises are more sensitive to the fluctuations of the global situation; The company’s IP clothing derivatives and IP toy derivatives are mainly exported and collect foreign exchange in US dollars and Hong Kong dollars. Affected by the appreciation of RMB and the depreciation of US dollars and Hong Kong dollars, the company’s operating profit is greatly affected by exchange rate fluctuations; At the same time, due to the rising prices of raw materials, plastic particles, circuit boards and other materials, the operating profit of the company decreased.

4、 Other relevant instructions

The performance forecast data is the preliminary calculation data of the company’s financial department. The specific financial data is subject to the 2021 annual report disclosed by the company. Please make prudent decisions and pay attention to investment risks.

It is hereby announced.

Meisheng Cultural & Creative Corp.Ltd(002699) board of directors January 28, 2022

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