Today’s “welcome new year and visit famous enterprises” entered Gree Electric Appliances Inc.Of Zhuhai(000651) . Just this week, Gree Electric Appliances Inc.Of Zhuhai(000651) announced that it would take more than half of the profits to pay dividends in the next three years, which is expected to be no less than 30 billion yuan.
From dealer sales to embracing live broadcast delivery, from a single air-conditioning enterprise to powering small household appliances, from the production of consumer goods to diversified industrial products… Facing the new market changes, Gree Electric Appliances Inc.Of Zhuhai(000651) how to deal with it, and in what fields will it make efforts this year? China Central Television financial reporter conducted an exclusive interview with Gree Electric Appliances Inc.Of Zhuhai(000651) chairman Dong Mingzhu.
After the epidemic, the proportion of Gree’s online sales continued to increase. Dong Mingzhu not only personally spoke for Gree, but also recently brought fire to her secretary. In September 2021, Meng Yutong joined Gree through a variety show and became a new traffic password. Dong Mingzhu said that the reform of sales channels should continue in 2022. How to win in the battlefield of Internet sales is a new topic she has to face.
Reporter Chen haobing: your secretary is actually quite popular on some social platforms. You said you wanted to make her the next Dong Mingzhu. What should you do?
Gree Electric Appliances Inc.Of Zhuhai(000651) chairman and president Dong Mingzhu: Dong Mingzhu is not a label. But to dare to bear hardships and challenge myself. My character will not admit defeat. Meng Yutong has that kind of spirit. I hope to cultivate her for a few years. Maybe she can take my place one day.
With the slowdown of the growth rate of the air conditioning market, at present, Gree Electric Appliances Inc.Of Zhuhai(000651) products are constantly extending to diversified household appliances. Channels are changing and products are changing, but Dong Mingzhu’s unyielding pursuit of perfection has not changed.
Dong Mingzhu, chairman and President of Gree Electric Appliances Inc.Of Zhuhai(000651) : basically, the categories of household appliances are covered. Many people came to Gree and found that Gree had so many things! This is beyond their imagination.
At present, Gree’s main product line of household appliances has covered 8 categories and 43 categories.
Dong Mingzhu, chairman and President of Gree Electric Appliances Inc.Of Zhuhai(000651) : in 2022, it is household appliances that want to make great efforts. Everyone thinks that small household appliances are FMCG. FMCG like this will break down in three or five months, so it doesn’t need to be so solid. But I think small household appliances should also be used for three to five years. Whether it is personal consumption or the whole resource consumption, we should have such thinking. I think I should be able to keep loneliness.
Dong Mingzhu admitted that Internet marketing is often low-cost oriented, which will cause bad money to expel good money, which once confused her. She always believes that quality is the lifeline of the manufacturing industry, and we should have the courage of “blade inward”. In 2022, Gree Electric Appliances Inc.Of Zhuhai(000651) will continue to make great efforts in quality.
Dong Mingzhu, chairman and President of Gree Electric Appliances Inc.Of Zhuhai(000651) : in the research and development of products, many technicians will feel my pressure and I will not pass any defects. If we only use low prices to win the short-term market and lose the value of a brand, I think it is irresponsible for made in China and we should make the right choice.
Dong Mingzhu: to enhance the core competitiveness of the manufacturing industry, we should dare to bite the “hard bone”
To enhance the core competitiveness of the manufacturing industry, Dong Mingzhu is determined to start from scratch with the spirit of gnawing hard bones.
reporter Chen haobing: I found that Gree has been going upstream of the industrial chain. It should not only produce air conditioners, but also produce molds for air conditioners, but also produce industrial Siasun Robot&Automation Co.Ltd(300024) , CNC machine tools, etc. why choose a seemingly difficult road?
Gree Electric Appliances Inc.Of Zhuhai(000651) chairman and president Dong Mingzhu: if you don’t make money, it’s hard to make money. It takes a long time to accumulate, 10 or 15 years. Who will do the things that suffer losses? I think we should do it, because I pursue the core, innovation ability, technology R & D ability and talents. In the home appliance industry, enterprises use high salaries to poach my talents. Our CNC machine tools have served the automotive industry and electronic industry. I feel very proud. Although it is small in scale, I think it is valuable.
Dong Mingzhu: the acquisition of Yinlong new energy is not what I see now
In Dong Mingzhu’s view, the new energy sector represents the future of Gree Electric Appliances Inc.Of Zhuhai(000651) . After insisting on the acquisition of Yinlong new energy, the enterprise, which has been renamed Gree titanium, contains Dong Mingzhu’s ambition in the field of energy storage. In 2022, Gree Electric Appliances Inc.Of Zhuhai(000651) will continue to layout the upstream and downstream of the new energy industry and increase the low-carbon transformation with new technologies.
Dong Mingzhu said that the biggest feature of lithium titanate battery is safety. No matter high temperature or low temperature, it will not catch fire or explode. At present, its technical route has been very clear. It meets the conditions of energy storage and large-scale transportation. In the future, every family may have the energy storage demand of four or five degrees of electricity. She believes that choosing projects is for the needs of future development.
Reporter Chen haobing: will you set a cycle in your heart? Or time? When will it grow into something that can be seen?
Dong Mingzhu, chairman and President of Gree Electric Appliances Inc.Of Zhuhai(000651) : I hope the faster the cycle, the better. Next year, this year? If you do a good job of listing, we hope that Gree Electric Appliances Inc.Of Zhuhai(000651) several major sectors can use the way of listing, but there is a principle, not to encircle money
