Recently, prefabricated dishes are popular and become the “new favorite” of new year’s Eve dinner. The market scale of C-end of prefabricated dishes will expand rapidly. Zhanjiang Guolian Aquatic Products Co.Ltd(300094) continuously deepen and improve the layout of the consumer side of prefabricated vegetables. After signing the contract with HEMA fresh strategy on January 11, it joined hands with Dingding lazy food to seize the market share.
In order to drive the development of Zhanjiang Guolian Aquatic Products Co.Ltd(300094) prefabricated food industry, expand new retail marketing channels and accelerate the layout of trillion prefabricated food market, on January 26, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) officially signed a strategic cooperation agreement with Dingding lazy food. The two sides will combine the market demand and intensive cultivation for the C-end consumer market, focusing on the in-depth cooperation of the whole industry chain in the development and upgrading of prefabricated vegetable products, production technology and operation management, market planning and layout and marketing promotion.
Luo Huilan, a second-class inspector of Guangdong Provincial Department of agriculture and rural areas, Qiu Zhiyong, director of Guangdong Provincial Agricultural Foreign Economic and farmers’ Cooperation Promotion Center, Li Xiaojun, deputy director of Guangdong Provincial Agricultural Foreign Economic and farmers’ Cooperation Promotion Center, Shen Dongyu, Deputy Secretary General of Zhanjiang municipal government, Liu Wei, deputy secretary of Wuchuan municipal Party committee, Yu QingChuang, Secretary of the Party group and director of Zhanjiang Municipal Bureau of Commerce, Wang Yongjun, deputy director of Zhanjiang Agricultural and rural Bureau, Luo Lin, deputy director of Zhanjiang market supervision and Administration Bureau, and other leaders attended the scene; Also present at the meeting were Wang Jinsheng, assistant to the president of Xinhuanetco.Ltd(603888) , Tang Wanli, chairman of Dingding lazy food, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) Group Chairman Li Zhong, and friends from Zhanjiang cooking industry association and catering industry. Witnessed by a group of leaders and customer media, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) group vice president Zhao Hongmei and Dingding lazy food partner Rui Yuanqing signed the contract hand in hand, marking the formal opening of a new chapter in the cooperation between the two sides.
Luo Huilan addressed the signing ceremony. She said that prefabricated vegetables are an important project to consolidate the strategic pillar position of agriculture, accelerate the construction of modern agriculture and food industry system, and accelerate the integrated development of primary, secondary and tertiary industries. Zhanjiang Guolian Aquatic Products Co.Ltd(300094) as a leading demonstration enterprise of prefabricated dishes, deeply cultivate food, continuously develop diversified prefabricated dishes and improve the added value of Shenzhen Agricultural Products Group Co.Ltd(000061) ; After RCEP came into effect, it further sold Guangdong prefabricated dishes overseas. Ms. Luo Huilan expects to innovate Shenzhen Agricultural Products Group Co.Ltd(000061) replicable and replicable mode through Zhanjiang Guolian Aquatic Products Co.Ltd(300094) cooperation with Dingding lazy food, promote Shenzhen Agricultural Products Group Co.Ltd(000061) industrialization and food, and contribute new and greater strength to the realization of Lbx Pharmacy Chain Joint Stock Company(603883) income increase and wealth.
At the signing meeting, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) group general manager Chen Han pointed out that Zhanjiang Guolian Aquatic Products Co.Ltd(300094) as China’s largest aquatic food enterprise, as early as September 2019, it complied with the trend of intensive processing of aquatic industry, introduced the design concept of industry 4.0, introduced the world’s advanced automation and intelligent technology, and established and put into operation the largest scale and most advanced equipment in China’s aquatic industry The modern intelligent factory with the highest production standard realizes the transformation of aquatic products from kitchen ingredients to industrialized mass production of prefabricated dishes.
In recent years, with the upgrading of consumption, the development of prefabricated dishes to B and C ends has accelerated at the same time, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) group has comprehensively arranged global seafood resources, closely explored the needs of the times in the catering market, and accurately subdivided prefabricated dishes; The self built R & D center and the systematic, standardized and customized product R & D system have laid a solid foundation for the rapid growth of the prefabricated vegetable industry, and will also provide strong support for the in-depth cooperation between the two sides. We look forward to both sides pushing the development of prefabricated vegetables at the C-end to a new height in the future.
As a new retail enterprise focusing on the C end market, the bite and Slut dishes play the leading role in the prefabricated vegetable market. The role of Toread Holdings Group Co.Ltd(300005) is to catch the young consumers in fast food dishes. Among them, Kwai fish products jointly developed with Zhanjiang Guolian Aquatic Products Co.Ltd(300094) are the first to sell in the whole network. Dingding lazy food “meets the dining needs of consumers with instant and high-quality food” and Zhanjiang Guolian Aquatic Products Co.Ltd(300094) “provides healthy marine food for mankind”. The two sides work together to ensure the supply of high-quality aquatic protein on consumers’ dining tables.
Tang Wanli said that Zhanjiang Guolian Aquatic Products Co.Ltd(300094) has efficient supply chain resource integration capability, intelligent processing and production technology, strong product R & D capability and perfect cold chain transportation network, while Dingding lazy food has Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated sales channels. The two sides will gather benefits and create a variety of prefabricated dishes to detonate the market.
Zhao Hongmei introduced the development process of Zhanjiang Guolian Aquatic Products Co.Ltd(300094) prefabricated dishes to the on-site guests. She said that Zhanjiang Guolian Aquatic Products Co.Ltd(300094) has been accelerating the integration and layout of food industry chain resources at the speed of the League of nations, digging deep into consumption scenes, stimulating the horizontal extension of aquatic product value chain and shaping the differentiated competitive advantage of products. At present, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) has built the factory into a “central kitchen” for catering enterprises and families, leading the new catering track with “convenient, healthy, nutritious and delicious” prefabricated dishes.
It is reported that Zhanjiang Guolian Aquatic Products Co.Ltd(300094) officially announced the fixed increase refinancing plan in September 2021, and plans to further strengthen the production capacity of the central kitchen. With the availability of raised funds and the implementation of the project, the core competitiveness of the company’s Prefabricated central kitchen will be further strengthened, which will also lay a good foundation for the medium and long-term development of the company’s Prefabricated dishes.
Subsequently, Xu Lianhu, supply chain director of Dingding lazy food, specially presented a banner to Cao Luoding, general manager of Gome aquatic products, a subsidiary of Zhanjiang Guolian Aquatic Products Co.Ltd(300094) to thank Zhanjiang Guolian Aquatic Products Co.Ltd(300094) for urgently preparing products and ensuring that platform consumers can also enjoy delicious prefabricated dishes during the Spring Festival.
After the signing meeting, the Zhanjiang Guolian Aquatic Products Co.Ltd(300094) prefabricated dish tasting meeting opened. Dishes such as pickled fish in golden soup, spicy crayfish, spicy roast fish and boiled Chinese shrimp attracted the consultation and tasting of a group of guests with exquisite dishes and overflowing aroma. Everyone responded warmly and praised them one after another.
In the face of the new consumption situation of “lazy economy” and “house economy”, the market demand for prefabricated vegetables at the C-end is expanding. Together with Dingding lazy food, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) will integrate upstream, middle and downstream resources, link Wuxi Online Offline Communication Information Technology Co.Ltd(300959) all channels, smooth the consumption cycle in China, and accelerate the occupation of the C-end consumption market of prefabricated vegetables. In the future, the two sides will give full play to their respective advantages, deeply cultivate the field of prefabricated vegetables, further refine the categories and markets, jointly explore more accurate, faster and more comprehensive food material solutions, jointly seek new opportunities for the development of prefabricated vegetables industry and create a new situation for the development of prefabricated vegetables.
