On the first day of clocking in Lijiang ancient city, foreign student Li Yue had a general understanding of this beautiful world cultural heritage site through a "script kill" game. Compared with the traditional explanation of scenic spots, Li Yue prefers the immersive experience brought by this new way of tourism.
"This is a real scene detective script. Several of us need to cooperate to find clues. While completing the task, we can deeply appreciate the cultural connotation of Lijiang ancient city." Li Yue said.
As the new year approaches, the Xi immersion theater in the ancient city of Lijiang welcomes some young people who unlock the new ways of playing in the ancient city almost every two days. Li Zexi, the person in charge of the theater, introduced that some of the scripts they launched refer to the local history and culture in content setting and characterization. Tourists can interact with others through role-playing and play around the scenic spots of the ancient city at the same time.
The encounter of "script killing" in the ancient city is an epitome of Lijiang's new tourism industry in recent years. Especially in the context of the current normalization of epidemic prevention and control, many local cultural and tourism enterprises have actively sought transformation and upgrading and launched some new products with high market recognition.
In the xuanke study in the ancient city of Lijiang, a research and learning activity for Naxi traditional musical instruments is going on in an orderly manner. Under the on-site guidance of old artists, more than 10 children lined up to experience the fun of handcraft. "In the past, we could only listen to Naxi ancient music here. Now we build it into a cultural shared space integrating book collection, musical instrument display and manual classroom, which is welcomed by parents and children." Zhang Fengling, head of xuanke's study, said that in addition to scanning the code to measure the temperature, the study also strictly controlled the reception scale.
Since the outbreak, Lijiang's tourism industry has been greatly impacted by the sharp decline of tourists and other factors. The local government actively issued relief and support policies, which provided strong support for the safe and orderly resumption of work and production of the cultural and tourism industry. Since January 7, Yunnan Province has resumed the inter provincial team tour. Lijiang, which has always been famous for "poetry and distance", has become a "punch in place" for many tourists in the new year.
In the Blue Moon Valley, a famous scenic spot at the foot of Yulong Snow Mountain, facing the first snow of the new year, Maolan from Sichuan and her fiance have just taken a set of wedding photos. "For major tourist sources such as Sichuan and Chongqing, we have strengthened publicity and promotion, and received 50 new couples since January." Mu Meijuan, a makeup artist of a local travel photography company, said.
Recently, it happened to snow, and Lijiang has a little more charm. In the ancient Shuhe ancient town, the reporter saw that under the blue sky and white clouds, many young people dressed in their favorite national costumes "punch in" one by one in front of symbolic scenic spots such as stone arch bridge and old house, leaving their most moving travel photos.
The relevant person in charge of Lijiang culture and Tourism Bureau said that affected by the epidemic, the overall recovery of Lijiang tourism market was slow, but it also forced the iterative upgrading of new formats and new products to a certain extent. On the basis of doing a good job in normalized epidemic prevention and control, some cultural and tourism enterprises have worked hard to improve their service quality.
Recently, some employees have also actively demonstrated the beauty of Lijiang through live broadcast and other channels. Yuanyuan, a "post-90s" girl from Anhui, opened a home stay. When she was not busy, she would broadcast live with her mobile phone to record the people and things in the city. "I hope the epidemic will pass quickly. We'll wait for you in Lijiang when the flowers bloom in spring!" She said.
