At the end of the year and the beginning of the year, various year-end inventories were released one after another, and as an international authoritative brand value evaluation agency, brand finance also handed over the 2022 global brand value list.
On January 26, Beijing time, the international authoritative brand value evaluation agency brand Finance released the “brand finance 2022 global top 500 brand value report” in London, UK.
The report shows that the brand value of Wuliangye Yibin Co.Ltd(000858) reached US $28.744 billion, an increase of 12% over last year, ranking the first in the world for spirits, ranking 59th and two places higher than last year. It is the only liquor brand to achieve ranking improvement. The BSI score of Wuliangye Yibin Co.Ltd(000858) brand strength index increased by 0.7 points over the previous year to 89.4 points, ranking first among global spirits brands, fully reflecting the brand development potential. This is another important honor after Wuliangye Yibin Co.Ltd(000858) was selected into the world’s top 500 brands for five consecutive years at the end of last year and ranked first in the food and beverage industry.
In the view of insiders, Wuliangye Yibin Co.Ltd(000858) the rapid rise of brand value shows the strong endogenous driving force of the company’s high-quality development. In 2021, Wuliangye Yibin Co.Ltd(000858) further focused on and strengthened the main business, continued to make up for weaknesses, lengthen the board and upgrade new driving forces, achieved new development with steady progress, realized the “three improvements” of marketing performance, brand value and corporate image, the “five enhancements” of quality support, scientific and technological innovation, cultural construction, industrial ecology and team construction, product structure, brand promotion, channel construction With the “six new breakthroughs” in consumption cultivation, digital transformation and manufacturer relationship, the high-quality development potential of enterprises can be continuously released, and the brand reputation and loyalty are continuously improved, so that Wuliangye Yibin Co.Ltd(000858) This traditional brand with deep historical heritage can successfully realize creative transformation and innovative development, and the brand value can be improved by leaps and bounds.
China Baijiu is one of the first liquor companies to start internationalization strategy in liquor making industry. Wuliangye Yibin Co.Ltd(000858) has also continued to participate in world top-level events such as World Expo, APEC, Boao forum and Expo, insisting on telling the world Chinese Baijiu story to the world, conveying the cultural confidence of China’s national brand, and making a good plan for the international Chinese resources with a pioneering spirit, forward-looking vision and international vision. Based on China and embracing the world, let Wuliangye Yibin Co.Ltd(000858) grow into a world-renowned first-class brand.
The Chinese Baijiu industry is in the long cycle of a new round of structural growth. The elements and capital are accelerating to converge to high value brands. Wuliangye Yibin Co.Ltd(000858) , who is committed to sprint the “top 500”, is further implementing the strategy of brand strengthening, promoting the spirit of craftsmen, taking wine as a bridge, and actively promoting the development of Chinese Baijiu and traditional culture into the world, so that wine can become a link between people in all countries. Pay tribute to the good life of the people of the world and tell the world a good Chinese story full of fragrance.
