This digital collection blind box is amazing: a total of 2022 are issued, with thousands of people and thousands of faces. Each design is unique. There are also 65 hidden pieces, which are upgraded in rarity and can be collected and shared
On January 26, the reporter learned that at the end of the year, many financial institutions launched specific digital collections for the year of the tiger, such as “Fuhu Kaitai” of Taikang online and “Jingxi Xiaojing” of Bank Of Beijing Co.Ltd(601169) , which attracted onlookers.
However, some experts remind that digital collections, as non-homogeneous warrants, do not have any monetary attributes such as payment function, so beware of speculation.
Spring Festival restricted collections have been launched
The above digital blind box is a digital collection of “Jingxi Xiaojing” launched by Bank Of Beijing Co.Ltd(601169) based on the image of “Jing”. Inspired by the traditional culture and customs of the Spring Festival in the year of the tiger, the collection combines traditional elements such as dumplings, new year noodles and lion dance with the image of Xiaojing to launch a digital collection blind box.
Image source: Bank Of Beijing Co.Ltd(601169) micro bank
Digital collections are digital specific works that are uniquely identified through blockchain technology, not physical collections. Each digital collection has a unique serial number on a specific blockchain, which is equivalent to a unique “digital certificate” based on blockchain technology, and has the characteristics of being tamperable, indivisible, non reproducible and permanent storage.
Digital collections, also known as non-homogeneous warrants, are essentially different from virtual currency equivalent to qualitative tokens, and do not have any monetary attributes such as payment function.
With the advent of the Spring Festival in the year of the tiger, financial institutions have launched limited digital collections.
Taikang online released the NFT digital collection based on its own IP tker – “Fuhu Kaitai”, which is also the first NFT art released by Taikang online. The relevant person in charge of Taikang online said that from the perspective of the insurance industry, metauniverse is a port for insurance to seek a breakthrough from the Internet era to the Internet of things era. As the fusion carrier of virtual and reality, meta universe contains many scene values. In the future, a new round of technological revolution brought by the meta universe will play a value in improving the user experience of Internet insurance and subverting the cognition of insurance purchase.
Source: Taikang Online
In addition, Ping An Insurance (Group) Company Of China Ltd(601318) in order to encourage customers and the public to participate in the public welfare activity of “safe growth of sprouting tigers”, using the current hot digital art collection form and taking two South China tiger cubs as the prototype, it has created eight art works, each of which is limited to 2022 copies for users to receive.
financial department digital collection hit
This is not the first time that financial institutions have set foot in the field of digital collections.
Today’s launch once again ran out of seconds is the digital collection of “anti epidemic Xiaodou” urban hero series launched by Agricultural Bank Of China Limited(601288) Shaanxi Branch. The collection is distributed free of charge to the whole people and records the dedication of ordinary heroes to the fight against the epidemic. This series of digital collections is divided into “Xiaodou medical care”, “Xiaodou police”, “Xiaodou volunteers”, “Xiaodou soldiers” and other images. The first phase of the collection was sold out in less than 3 seconds after the public welfare went online on January 13, 2022.
Source: Official wechat of Shaanxi Branch of Agricultural Bank of China
On January 18, Baixin bank issued the fourth anniversary digital collection of “4 in love”, launched the secondary image of “Ai virtual brand officer” simultaneously, and created a virtual IP with a sense of science and technology and fashion. The collection is issued based on blockchain technology and is unique and tamper proof. It is owned by Baixin bank. It is the first NFT digital collection in the banking industry.
Source: Baixin bank
Chen Longqiang, chief strategy officer of Baixin bank, said: “This release of digital collections is an attempt to welcome the meta universe. In the future, there may be significant changes in the way banks interact with customers, products and services, and even the form of banks. AI digital people, immersive experience and digital assets based on blockchain are the three directions we pay most attention to, and the results will be gradually announced recently.”
beware of hype
Because the digital collection is too tight, illegal reselling occurs from time to time. The reporter saw in the digital collection sharing group that some netizens bid 1000 yuan for the “Ge de” digital art avatar of BiliBili, and the only way to obtain the avatar is that the platform will distribute it free of charge to qualified member users.
The core concept of digital collections is collection and commemoration. The distribution institutions and sales platforms of most digital collections have made it clear that the collection does not support the secondary transfer to third parties, resolutely resist any form of price speculation, paid resale and other violations, and reserve the right to investigate legal responsibility.
Insiders said that the financial industry’s exploration of the meta universe cannot end with a “gimmick”, and science and technology to help financial transformation is the future development direction. Metauniverse can provide immersive financial customer companionship, supplemented by advanced computing methods, so that financial products can be created in real time.
In the era of meta universe, the interaction mode between banks and customers will change greatly. Virtual digital people and virtual business hall will become the key factors of banking business competition. Gao Feng, chief information officer of Bank Of China Limited(601988) Industry Association, said at the press conference for the establishment of Bank Of Beijing Co.Ltd(601169) remote banking center that under the background of meta universe, remote banking should explore the following: first, apply new technologies of remote audio and video and 5g rich media; Second, build diversified service channels; Third, enhance inclusive financial services and provide a new experience.
