The Spring Festival in the year of the tiger is approaching. Starting this week, all low-risk areas have ushered in the peak of Spring Festival travel booking. According to the big data of wasp nest, the search popularity of “where to play during the Spring Festival” has increased by 160% in the past week. Ctrip big data shows that 65% of the orders for booking tourism and vacation products in the province have increased significantly compared with the Spring Festival in 2019. The proportion of local and surrounding tourism on flying pig platform also reached nearly 60%.
In 2021, repeated epidemics in many places limited consumers’ travel, and the accumulated travel demand could not be effectively released. Recently, the State Council issued the tourism development plan for the 14th five year plan, which proposed that by 2025, China’s tourism will flourish and inbound and outbound tourism will be promoted in an orderly manner. On the premise of ensuring epidemic prevention safety, the promotion action of inbound tourism should be launched in a timely manner. The national policy support for tourism and the expectation of expanding domestic demand were clear, and the prelude to the recovery of tourism was officially launched.
According to the theme database of financial Associated Press, among the relevant listed companies:
Btg Hotels (Group) Co.Ltd(600258) has 20 core brands and more than 40 products, covering a full range of hotel products of “high-end”, “medium and high-end”, “economical”, “leisure vacation” and “social entertainment”.
Guangzhou Lingnan Group Holdings Company Limited(000524) has been deeply engaged in the industry of Guangdong Hong Kong Macao Bay area for many years. In terms of accommodation business, Guangdong Hong Kong Macao Bay area and “9 + 2” core cities are the main layout areas.
