On the morning of the 25th, the Information Office of the State Council held a press conference on China’s business operation in 2021. Xu Xingfeng, head of the Department of market operation and consumption promotion of the Ministry of Commerce, said that in 2021, the total social zero in the whole year was 44.1 trillion yuan, an increase of 12.5% over 2020 and an average increase of 3.9% in two years. The consumer market overcame the adverse effects of the epidemic, showed a steady recovery trend, showed strong vitality and resilience, and achieved a good start in the 14th five year plan. Xu Xingfeng summarized the four characteristics and highlights of China’s consumption in 2021.
innovation driven features
All kinds of new technologies and ideas have been widely infiltrated in the field of consumption, new formats and models such as curated retail have been rapidly iterated, new scenes of experiential, immersive and interactive consumption have been emerging, and the integration of business travel style and Wuxi Online Offline Communication Information Technology Co.Ltd(300959) has been accelerated. In 2021, online retail sales reached 13 trillion yuan, an increase of 14.1% over the previous year.
smart consumption increased rapidly
The retail sales of communication equipment of units above designated size increased by 14.6% over the previous year. 5g mobile phone shipments reached 266 million, an increase of 63.5%, accounting for 76% of mobile phone shipments in the same period. The sales volume of smart products such as smart door locks, smart bathroom and sweeping Siasun Robot&Automation Co.Ltd(300024) on some e-commerce platforms increased by more than 30%.
green consumption is booming
Take cars as an example, the sales volume of new energy vehicles reached 3521000, an increase of 1.6 times over the previous year. For every 8 new cars sold, one is a new energy vehicle; The trading volume of second-hand cars reflects the circular economy, reaching 17.585 million, an increase of 22.6%, and the sales ratio of second-hand cars to new cars reached 0.67 to 1.
ice and snow consumption continues to rise
With the opening of the Beijing Winter Olympic Games, there has been an upsurge of ice and snow consumption everywhere. On the premise of doing a good job in epidemic prevention and control, Beijing, Jilin, Heilongjiang, Shanghai, Hubei and other places have carried out ice and snow consumption activities with rich content and various forms. Sales of ski products on some e-commerce platforms more than doubled.
