On January 25, China Telecom Corporation Limited(601728) announced the official commercial 5g message service. In April 2020, the three operators jointly released the 5g news white paper, which has been nearly two years. At the release ceremony on the 25th, China Telecom Corporation Limited(601728) deputy general manager Tang Ke said that after more than a year of practical exploration with industrial chain partners, China Telecom Corporation Limited(601728) has made all preparations for 5g news business.
The reporter of Securities Times e company learned from the release ceremony that China Telecom Corporation Limited(601728) 5g news business will be oriented to two categories of users: individuals and industries. For individual users, 5g news has the characteristics of fast, safe and convenient use. For industry users, 5g news can greatly reduce the cost of obtaining customers. In addition, 5g messages adopt multi-dimensional billing mode, and individual users can receive them free of charge.
In addition to China Telecom Corporation Limited(601728) , China United Network Communications Limited(600050) has also announced commercial 5g news. However, the current development of 5g news still faces problems such as insufficient terminal coverage and content ecology to be improved. Miao Jianhua, President of China Communications Enterprise Association, suggested that we should further accelerate the large-scale coverage of 5g message terminals, strengthen the construction of 5g message standards, and explore 5g message operation mode.
5g message adopts multi-dimensional billing
” China Telecom Corporation Limited(601728) after nearly two years of efforts, 5g network coverage is becoming more and more perfect, terminals are rapidly popularized and applications are constantly enriched. At present, 5g has entered a new stage of deep cultivation, integration and symbiosis.” Tang Ke said that as an innovative message interaction product in the 5g era, 5g news is an important business in the implementation of the company’s “cloud to digital transformation” strategy and will become an important basic service for operators.
On how to promote good 5g news application, Tang Ke said that the first thing is to build it into a new entrance for digital development and quickly form a scale. “As the 5g message function is directly bundled with the terminal, APP download can be avoided, and the interactive characteristics of rich media messages and the cloud capability advantages of China Telecom Corporation Limited(601728) can provide convenient and intelligent service experience for users of all parties.”
Tang Ke also mentioned that China Telecom Corporation Limited(601728) will strengthen the integration of 5g messaging and new technologies such as cloud computing, build a safe and reliable digital infrastructure, explore a new path of enabling the digital economy, and promote the healthy development of the digital economy. It is reported that after more than a year of development, 5g news has carried out practical exploration in the fields of government affairs, social governance, media publicity and so on.
In addition, the construction of 5g news new ecosystem also depends on the joint construction and sharing of all parties in the industrial chain. According to the agency’s calculation, the annual market scale of 5g news is expected to exceed 100 billion yuan. Tang Ke said that China Telecom Corporation Limited(601728) will work with terminals, operators and application development partners to provide users with richer, credible and safe services under effective regulatory policies, standards and specifications.
The reporter noted that at the release ceremony, China Telecom Corporation Limited(601728) also described the application scenarios and development strategies of 5g message business. China Telecom Corporation Limited(601728) Zhang Xiaojun, deputy general manager of the marketing department, said that 5g messages are divided into two categories: individual and industry users. For individual users, the terminal provides a unified native entrance, which is fast, safe and convenient to use; For industry users, 5g messages can provide rich application scenarios, such as product purchase and payment, which greatly reduces the cost of getting customers.
According to Zhang Xiaojun, China Telecom Corporation Limited(601728) has completed the construction of 5g message platform. In terms of operation and management, it can provide users with a variety of basic service capabilities, as well as the encapsulation and opening of basic capabilities.
The billing mode of 5g messages is also an important topic in the industry. According to Zhang Xiaojun’s introduction, for individual 5g message users, the mode of receiving free messages and sending the same rate as the current SMS is implemented; For industry users, fees are charged according to the message type. For individual users, it is a free way to receive and reply to enterprise messages. ” China Telecom Corporation Limited(601728) will provide a variety of billing modes to cultivate user habits, and will provide a free experience package of 5g messages within a certain period of time.”
accelerate the exploration of 5g message operation mode
Before the official commercial use of China Telecom Corporation Limited(601728) 5g message, Chinese operators also continued to promote the landing of 5g message application. At the beginning of November last year, China United Network Communications Limited(600050) launched the trial commercial use of 5g news across the country and launched the “5g news experience recruitment activity”. In addition, at the partner conference last December, China United Network Communications Limited(600050) has listed 5g news as a key project in the company’s big application strategy.
At that time, China United Network Communications Limited(600050) has formed a 5g message product system with dual forces from the public, government and enterprises; Built a 5g message service capability with one point access, national service, real-time, efficient, intensive operation, security and credibility; Access to nearly 100 CSPs, cooperate with more than 100 industry customers, build more than 300 demonstration applications, and initially cover application scenarios such as smart finance and smart business supermarket.
At the beginning of 5g news release, it is regarded as a new traffic position of operators in 5g era, which is expected to challenge the existing software ecology dominated by wechat applet and even app. However, since the release of the white paper on 5g news, the commercial schedule has been postponed again and again. The resistance faced by 5g news is not small. Terminal coverage and content ecological richness are key factors.
At the China Telecom Corporation Limited(601728) 5g message business ceremony, Miao Jianhua pointed out the main problems to be solved in the current 5g message development, including the insufficient number of mobile terminal support and the insufficient terminal leadership; Business interconnection needs to be improved; The joint operation mode of operators is not clear enough; Insufficient benchmarking demonstration; The regulatory policy is not perfect.
Miao Jianhua suggested that we should further accelerate the large-scale coverage of 5g message terminals, further strengthen the construction of 5g message standards, further explore the operation mode of 5g message, further accelerate the building of benchmark demonstration, promote regional pilot, and further carry out the research on regulatory policies and technical means.
Miao Jianhua said that the Ministry of industry and information technology has set the tone that 2022 will be the key year for China to fully promote the large-scale development of 5g applications. He believes that 5g news has rich multimedia promotion ability and huge market exploration space. “Basic operating enterprises should strengthen the ability to build 5g message service, form a win-win market-oriented cooperation mode with partners, and jointly form an industry joint force.”
On the issue of terminal coverage, Zhang Xiaojun said that China Telecom Corporation Limited(601728) will promote the further expansion of terminal coverage. For private brands and warehousing brands, it is necessary to accelerate the scale improvement, so as to lay the terminal foundation for the development of 5g messages. Previously, the relevant person in charge of China Mobile Internet Co., Ltd. also suggested that the 5g message service function be included in the terminal network access detection requirements of the Ministry of industry and information technology.
In terms of industry standards and specifications, according to the statement of 5g message working group, four group standards, including 5g message service display specification, dual card 5g message terminal technical specification, 5g message terminal and network compatibility test specification and Chatbot name specification, will continue to be promoted in 2022, which is expected to be released in 2022.
