Shapotou District, Ningxia: promoting rural revitalization through industrial upgrading

Entering CAIDA village, Yongkang Town, Shapotou District, Zhongwei City, Ningxia, the villagers did not fully enter the winter leisure. As a professional apple production Village, villagers are selling apples on e-commerce platforms. When I opened the red packing box, I saw rows of independently packed red apples arranged neatly. Although the price is relatively expensive, such high-quality apple continues to place orders on major e-commerce platforms.

CAIDA village is a resettlement village. In recent years, aiming at increasing the income of immigrants, the village has actively adjusted the industrial structure, guided the people to develop towards new, special, excellent and high quality, continuously improved the quality and efficiency of the apple industry, implemented the apple industry upgrading project, and the farmers’ income has continued to increase.

“The apples in our village are really popular, but in the past, because they could only be planted and sold simply, the picked apples could only be sold for a few yuan per kilogram.” Lei invention, Party branch secretary of CAIDA village, said that in 2020, CAIDA village implemented the apple industry upgrading project, built a “selenium enriched apple” demonstration base, and implemented “order production” in the mode of “enterprise + cooperative + base + farmers”, so as to extend the industrial chain. As a result, Apple’s selling price is no longer affected by the sales season, the added value of products has also increased significantly, and Apple’s price has doubled. In 2021, the per capita income of the whole village will reach 14300 yuan.

In recent years, Shapotou district has continuously promoted industrial transformation and upgrading in consolidating and expanding the development achievements of poverty alleviation and rural revitalization, so as to lay a solid industrial foundation for Rural Revitalization.

Walking into the Bright Dairy & Food Co.Ltd(600597) 10000 cow farm in huangtao village, Changle Town, Shapotou District, the cows lay lazily on the ground and bathed in the sun. Two years ago, Zhongwei city introduced Bright Dairy & Food Co.Ltd(600597) this Chinese high-end brand. Up to now, Bright Dairy & Food Co.Ltd(600597) Zhongwei 10000 farm cows have reached 5086. According to Yang Wenjie, the person in charge of the farm, Guangming animal husbandry Co., Ltd. established Ningxia Dairy Science and innovation center in Shapotou District in 2021, which improved the overall level of genetic potential of cattle and promoted the development of regional dairy science and technology.

The dairy industry is the pillar industry of Shapotou district. Guided by Bright Dairy & Food Co.Ltd(600597) , Shapotou District adheres to the “high-quality + high-end” two wheel drive, optimizes the planting and breeding structure, expands the business scale, strengthens the processing capacity and lengthens the industrial chain, promotes the regional layout, production standardization, large-scale operation and development industrialization of the dairy industry, and strives to build a “hometown of golden milk sources in Zhongwei, Ningxia”. At present, with the breeding areas of Yingshuiqiao Town, Dongyuan town and Zhenluo town as the core, we have focused on consolidating and upgrading the large-scale dairy farms of Musha, runhouyuan and zhongxinyuan. One large-scale dairy farm is newly built in Zhenluo town and two large-scale dairy farms are newly built in Dongyuan town. Relying on Guangming animal husbandry, we adopt the combination of cattle trusteeship and foster care to optimize the management process and improve the overall production management level of the ranch, The comprehensive competitiveness of the dairy industry has been continuously improved.

“During the 14th Five Year Plan period, Shapotou district will start bright liquid milk processing and high-end infant milk powder projects based on building a golden milk source town of Zhongwei. Driven by the support of bright whole industry chain projects, Shapotou district will at least double the amount of dairy cattle breeding, and the output value of dairy industry will reach 10 billion yuan, helping the autonomous region achieve the goal of 100 billion yuan dairy industry as soon as possible.” Zhao Feng, director of Shapotou district agricultural and rural Bureau, said.

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