"Wealth management is an important channel for investors to achieve common prosperity through the capital market".
At the "digital connected wealth - China Galaxy Securities Co.Ltd(601881) securities 2022 wealth management conference" held on January 23, Luo liming, member of the Executive Committee and business director of galaxy securities, put forward three wealth management ecological service modes of cross-border operation, intelligent service and professional empowerment, and shared how to effectively serve investors in the transformation of wealth management, Business practice of efficiently building a new ecosystem of financial science and technology.
In the Internet plus finance era, the Milky way securities continues to focus on the trend of digital development, actively constructing digital financial ecology, and promoting the continuous upgrading of wealth management mode, combining digital technology with temperature based investment service, and building customer centered digital integrated services.
focus on the goal of "common wealth", and digital technology promotes the upgrading of wealth management
A happy and better life is the common pursuit of all mankind. After the struggle of several generations, China has become the world's second largest economy, with a total economic volume of more than 100 trillion yuan and a per capita GDP of more than 10000 US dollars for three consecutive years. Therefore, improving wealth management services and helping residents maintain and increase their wealth is a strong support for the realization of common prosperity for all.
According to Luo liming, China's per capita GDP is close to the level of the United States and Japan in the 1980s, which is the turning point of the outbreak of wealth management in the two countries. China has the largest and most growing middle-income group. With the rapid development of the capital market, the wealth of Chinese residents, especially the wealth of high net worth people above middle income, is accelerating the transfer to the capital market. At the same time, with the maturity of the wealth advisory team in the securities industry and the initial achievement of the integration of Finance and science and technology, this has accelerated the high-quality development of the financial market, and the transformation of wealth management has become a consensus. In this context, Galaxy Securities is actively committed to building a digital ecosystem to promote the early realization of the goal of "common prosperity".
"Internet plus wealth management" cross-border operation ecology, help customers win the market
Twenty-first Century is the information age, from Internet to mobile Internet, Internet plus has profoundly changed the operation mode of society, and has also reconstructed the path of wealth management service to touch investors. Due to the lack of professional financial knowledge and information acquisition and interpretation ability, high net worth groups rely more on professional advice from investment advisers and first-hand information from financial service providers. Penguin think tank's 2020-2021 digital content industry trend report shows that high-income people with a monthly income of more than 15000 yuan are several times more curious about financial information than other circles.
Galaxy Securities itself is the main position of specialized and differentiated content output. At present, it is reaching and better serving customers through the integrated new media operation of content services such as investment consulting, investment research, investment and education, information and products, so as to form a cross-border operation mode centered on customers. According to Luo liming, through cross-border operation ecology, Galaxy Securities digital financial center has successfully awakened nearly 400000 inactive customers in just one year, with a net transfer amount of more than 11 billion yuan, and 90% of the investors outperformed the market.
the intelligent service ecosystem of "computing power + algorithm platform" reduces the burden and improves efficiency for investors
For a long time, the lack of sufficient trading time, the unfamiliar trading operation and the inability to mark the order for a long time have led to the low efficiency of trading operation. Ordinary investors have missed a lot of trading opportunities because of their investment pain points in the securities market. At a time when financial technology has promoted new changes in the form of the Internet, Galaxy Securities has also fully explored its own advantages and created a series of intelligent trading tools through a powerful computing power and algorithm platform to comprehensively improve the intelligent level of wealth management.
Intelligent service ecology provides users with more convenient and efficient intelligent trading tools, investment advisory services and financial products. Among them, 18 types of conditional orders and 7 types of marking mode liberate investors from the lengthy marking time with intelligent algorithm and real-time detection, help users complete automatic trading, stop profit and stop loss, and significantly improve the trading efficiency. The reporter learned that the annual trading volume of Galaxy Securities users using smart tools has continued to grow from 7.7 billion yuan in 2018 to nearly 340 billion yuan in 2021. The average profit margin of users using smart trading tools in 2021 is 7.73% thicker than that of customers using traditional trading tools.
professional enabling ecology to realize time and space companionship for investors with financial technology
Due to the black swan incident in the field of public health, "space-time companion" has become a hot word. In the financial field, the "space-time companion" proposed by Galaxy Securities refers to high-quality service and companionship in the whole person and life cycle. Through financial digital tools, we can realize the dynamic allocation of customer portrait and high net worth customer assets, and realize professional empowerment with the star investment consulting service team, so as to finally form a wealth management solution focusing on customers and meeting different customer types and scenarios.
Luo Liming believes that specialty is the core competence of securities companies. We should always stand on the side of customers and realize buyer investment consulting. In view of the huge differences between the investment needs of customers at different life stages and the objectives of wealth management, Galaxy Securities is making customer portraits through financial digital tools, allowing different types of users to make intelligent matching in 33 models. For high net worth customers, establish an elite team that selects the best from the best, build an asset allocation model, dynamically allocate the assets of high net worth customers, and provide professional wealth management solutions for different types of customers and different scenarios. In the new stage of wealth management transformation, Galaxy Securities insists on providing investment advisory services with temperature. By means of online live broadcast, offline roadshow, customer meeting, social platform interaction and other modes, Galaxy Securities realizes "Time-space companionship" for customers across time and space, and helps customers customize appropriate wealth management.
Today, after 30 years of growth, China's securities industry is facing unprecedented opportunities and challenges. According to the data of China Wei consulting and research department, China's middle-class and above population may have reached 603 million person times in 2021, an increase of 89% over 2016. The growth of national income is bound to drive the demand for stable value-added wealth of middle and high-income groups.
As a leading comprehensive financial service provider in China, Galaxy Securities took the lead in carrying out digital and intelligent innovation practice around wealth appreciation, and achieved considerable results. Constantly pursuing "understand what you think and give what you need", Galaxy Securities has made the new ecology and model of wealth management in the transformation stage shine into reality from the ideal through continuous financial science and technology innovation and deepening application, and has become an important channel for investors to move towards common prosperity through the capital market.
