Those who are willing to leave torches on the road of innovation.
In 1946, Spencer tried to invent a more powerful microwave emission magnetron in the Radiation Laboratory of MIT. During the experiment, he found a sound in his pocket. After checking his pocket, Spencer found that the sound was caused by the melting of the chocolate bar in his pocket. After many experiments, Spencer realized that this technology can be used in cooking. Inspired by this, Spencer made the world’s first microwave oven based on the test model.
For a long time, people have been inspired and thought collision inadvertently or inadvertently, and then evolved into social progress. Inspiration can be attached to an insignificant chocolate bar or an apple, which eventually points to the original insignificant things, just like microwaves, waiting to be discovered, amplified by the instrument, and then glow and heat.
Looking for inspiration is a weak dawn before the arrival of innovation. Both enterprise development and scientific research need to look for and bathe in this dawn. Nowadays, with the tide rising everywhere, not only enterprises and scientific research need inspiration and innovation, but also social development needs to find the dawn. All parties need inspiration to promote the overall process and provide them with opportunities for breakthrough, upgrading and stepping to a higher level.
In the process of looking for the dawn, a group of people and enterprises hope to provide guidance signs with their own development experience and are willing to become “enlighteners” on the road of social development. Although they can not deliver innovation to the present, they have smoothed this originally uneven road. In order to promote the overall economic development, more and more enterprises are trying to join the ranks of “enlighteners”, and Shanghai New World Co.Ltd(600628) group, as a leader in the real estate industry, is one of them. Over the years, Shanghai New World Co.Ltd(600628) group has been promoting the cause of sustainable development. With the vision of “striving to create a better and more livable living environment for the next generation of young people”, it hopes to find the dawn with innovative thinking.
consolidate the foundation for enterprise innovation
“I have been working hard to create a better and more livable living environment for the next generation of young people. In my opinion, enterprises must take timely action to combat climate change.” Zheng Zhigang, chief executive of Shanghai New World Co.Ltd(600628) group, believes that high-quality economic development cannot be driven by the financial service system, and hopes that with the mature experience of Shanghai New World Co.Ltd(600628) group in the financial field in Hong Kong, it will play a supportive role in the development of the financial industry in Dawan District, and make positive attempts and contributions in characteristic financial innovation and green finance, Promote the integrated development, upgrading and transformation of the financial and insurance industry in Dawan district.
With the attention paid to environmental protection in recent years, the whole society tends to develop green, and green has also become an important background of China’s economic development. Promoting the allocation of more financial resources to the green field is the only way to promote green development. Under this trend, Shanghai New World Co.Ltd(600628) group took the lead in exploring the field of green bonds and successfully issued sustainable development linked us dollar bonds in January 2021, becoming the first developer in the world to price sustainable development linked us dollar bonds.
It is understood that the sustainable development linked us dollar bond issued by Shanghai New World Co.Ltd(600628) group is a 10-year US $200 million bond with an annual interest rate of 3.75% and an issue premium of negative 5 basis points. It is the bond with the lowest yield among the public bonds denominated in US dollars issued by Shanghai New World Co.Ltd(600628) so far. At the same time, the key performance goal of sustainable development is consistent with the latest “Renewable Energy Blueprint” of Shanghai New World Co.Ltd(600628) . The Shanghai New World Co.Ltd(600628) group promises to adopt 100% renewable energy in the leased properties in Dawan district by the end of fiscal year 2025 / 26, hoping to take this opportunity to promote the integration of the region in “environmental, social and corporate governance” (ESG).
In addition to helping green development in the field of financial bonds, Shanghai New World Co.Ltd(600628) group also encourages its property tenants to join the queue of carbon reduction industry and launch the innovative plan of “creating shared value leasing”, which is intended to unite its tenants and tenant employees, improve tenants’ awareness of environmental protection, reduce carbon emissions at all levels of the supply chain and promote a comprehensive and sustainable operation mode.
The “create shared value leasing” plan encourages the employees of participating tenants to work together for sustainable development. When the tenants and their employees complete the predetermined sustainable development indicators, they can earn K dollars for the employees of the store to spend in real time among more than 450 participating merchants in the Shanghai New World Co.Ltd(600628) ecosystem.
The “create shared value leasing” plan is a further upgrade of Shanghai New World Co.Ltd(600628) group’s voluntary “sustainable leasing charter” to K11 office and retail tenants in 2019. After signing the plan, tenants will work together to contribute to the carbon reduction goal and participate in activities supporting sustainable development such as waste recovery plan and health workshop.
At present, the plan accepts tenants to sign up for participation in places such as K11 atelier Kings Road, K11 atelier Victoria dockside and K11 atelier 11 skies, and plans to expand its scale in a short time and expand it to Hong Kong Shanghai New World Co.Ltd(600628) development and K11’s retail and office in stages.
In terms of green development, we encourage tenants with innovative thinking and act as an inspiration on the development path. As a “pioneer” in the real estate industry, Shanghai New World Co.Ltd(600628) group also spared no effort to pay attention to the supply of housing and land in Hong Kong. In recent years, it has been committed to promoting the “new generation first home ownership plan” and cooperating with different non-profit organizations to help young people buy homes. At the same time, actively participate in the government’s transitional housing subsidy scheme, set up non-profit housing social enterprises with “build a good life”, gather experts from all walks of life to form an advisory committee to jointly explore and solve the housing difficulties of all sectors of society.
Those who are willing to innovate may not be the biggest beneficiaries, but they will certainly guide the direction for those who have not yet embarked on a new path. Shanghai New World Co.Ltd(600628) group makes use of its own advantages to innovate, become a guide and provide updated development ideas for many enterprises, whether in sustainable development or housing and land supply.
cultural innovation lights up creativity
With the increasing development of the Internet, the entertainment of the public continues to expand, the rapid and fragmented culture rises suddenly, and more and more capital flows into the popular track. But this is undoubtedly putting the cart before the horse. The rise and development of industry can never be result oriented. If we follow the crowd and keep following the trend, cultural or social development will only continue to enter the cycle. No matter in any ecosystem, the most important elements are people and culture, not industry or any new products.
Different from some capital that goes with the tide, Shanghai New World Co.Ltd(600628) group pays more attention to culture, youth and the future. It is an ecology of sustainable development around people and focuses on the cultural system where people live. To this end, Shanghai New World Co.Ltd(600628) group founded K11 in 2009 with the title of “the world’s first shopping Art Center”.
“K11 is not a shopping center, but a brand and a way of thinking.
”In Zheng Zhigang’s eyes, K11 is not a shopping center, but a gathering place of cultural identity. In order to support the growth of local culture and young artists, K11 will display the works of local young artists for a long time. Through holding different art exhibitions, performances and workshops, K11 will strengthen the communication and exchange between local artists and the public, cultivate the public’s appreciation of art, and give young artists more opportunities to create and publish works, which will contribute to the growth of local art ecology.
While supporting the better growth of young artists, Shanghai New World Co.Ltd(600628) group is also committed to the inheritance of Chinese traditional handicrafts, and founded K11 Craft & guild Foundation (KCG), the first charity in Asia to support Chinese traditional craftsmen and craftsmen. By exploring the traditional handicrafts facing loss and carrying out relevant research, it provides relevant learning and exchange opportunities for the people, Promote the young generation to pay attention to and participate in cultural inheritance and provide fresh blood for traditional skills, so as to promote the inheritance, protection and development of sustainable crafts.
At present, the KCG team has visited more than 100 craftsmen, scholars, artists, institutions and brands and invited them to join the KCG ecosystem. At the same time, an academic database fund, a craftsman resource fund and a public advocacy fund were established to carry out exchanges between China and foreign countries while cultivating traditional craftsmen and inheriting traditional handicrafts, and hold exhibitions with famous people such as legendary fashion editor in chief Carine roitfeld and Li Xiangning. In addition, the KCG team has also made efforts to build sales, so that traditional craftsmen can “have food” in addition to cultural inheritance.
“The culture industry is very promising and can be used as a force for economic development.” In Zheng Zhigang’s view, culture is not only a necessity in everyone’s life, but also an important hub to provide people with a sense of identity and belonging. Culture, as a carrier of the essence of the region for years, needs to be passed on. However, the inheritance method needs to be combined with the present. When we invest energy and money, we need to inject innovative thinking to discover more possibilities.
mass innovation into the future
In recent years, the world pattern is being reshaped, which is a good opportunity for society and enterprises to break through and upgrade and step onto a higher level. In each ecosystem, innovation ability is an important factor affecting the overall high-speed development rate and future limit value. Therefore, looking for innovation has become the development trend of today’s society and enterprises from all walks of life. Any innovation is not aimless. It needs many attempts and long-term accumulation. Therefore, the “enlightener” is particularly important.
“We put innovation and commitment to society in the first place in the development of the company.” Zheng Zhigang said that Shanghai New World Co.Ltd(600628) group did not forget its commitment while innovating. Over the years, Shanghai New World Co.Ltd(600628) group has inspired all walks of life in many fields with an innovative attitude. It is willing to move forward alone, assume the role of “enlightener” and light a torch for latecomers.
In today’s era of “creator economy”, everyone can establish exclusive brands and products with creativity and make an impact. Whether in the new era or today’s society, they need to be inspired and trusted, and give them space to give full play to their abilities. “Enterprises can not operate with the concept of ‘making as much as possible’, but need to introduce the business philosophy of ‘creating shared value’, so as to be sustainable.”
Innovation is not only the well-being of constantly responding to changes, but also the discovery of constantly observing and learning the experience of advanced people. On this road, it will not be smooth, but fortunately, there are footprints left by many “enlighteners” ahead, guiding the “posterities” to move forward. I believe that one day in the future, these people who walk on the uneven road of innovation will gather at a peak to enjoy the scenery they have visited.
