According to the cat’s eye professional edition, as of 23:46 on the 22nd, the total box office of 2022 Spring Festival new films exceeded 100 million yuan. The water gate bridge of Changjin lake, which has attracted much attention, can be called the “King’s bombing” of the Spring Festival, with a total pre-sale box office of 33.255 million yuan. The market predicts that the box office of “shuimen bridge” is expected to reach 6.5 billion yuan.
From the current pre-sale situation, the level of 8 new films in the Spring Festival is obvious, and the pattern of “one super and many strong” is obvious. Tuopu data predicts that the overall box office output of the Spring Festival will be 8.04 billion yuan
the pre-sale box office exceeded 100 million yuan
So far, a total of 8 films have been pre sold for the Spring Festival. The popularity of shuimen bridge of Changjin lake, which was the latest to be filed, rose rapidly, and the pre-sale box office on the first day was 28.53 million yuan, accounting for nearly 40% of the box office on that day; The previous “miracle stupid child” and “Four Seas” of the first echelon retreated to the second tier.
On January 21, the pre-sale of 2022 Spring Festival films “Watergate bridge”, “miracle · stupid child”, “the world”, “the killer is not too calm”, “pleasant goat and grey wolf out of the future”, “bear haunt · return to earth”, “sniper” and “little tiger pier hero” was officially opened, which also marked the official start of the 2022 Spring Festival box office battle.
As the most important schedule in the film market, the pre-sale performance of the Spring Festival has also attracted much attention. According to the professional edition of cat’s eye data, as of 23:50 on the 22nd, the total box office of 2022 Spring Festival new films reached 10.08 million yuan. The top four films at the box office were: Watergate bridge, 33.255 million yuan, miracle stupid child, 16.4434 million yuan, four seas, 13.3057 million yuan and this killer is not too cold, 12.312 million yuan. Watergate bridge has no suspense and has become the biggest attraction of the Spring Festival
Image Source: cat’s eye data Professional Edition
On January 5, the “happy Mahua” comedy film “super family” announced that due to the huge workload in the later stage, it was unable to complete the production on schedule and withdrew from the Spring Festival file. On January 6, the 3D animated film “Cherry balls · fantasy notes” directed by Xue Xiaolu also announced that it would withdraw from the Spring Festival. In addition, there is no marketing information for the Winter Olympic theme film “my heart is flying” and the animated film “I am the Tyrannosaurus Rex” and “Jurassic paradise”.
Market participants believe that in recent years, the films of the first echelon of the Spring Festival can basically divide more than 70% of the box office, and the strong competitiveness of Watergate bridge may make some films “accompany” in the same period
shuimen bridge in Changjin lake is far ahead
From the perspective of film types, the eight films in this year’s Spring Festival are all domestic films, and the type supply is rich, including two historical war films, one feature film, two comedies and three cartoons.
From the perspective of film types, “Watergate bridge” has a great impact on the sniper with the theme of resisting US aggression and aiding Korea. As of the evening of the 22nd, the number of people who wanted to see Watergate bridge’s comprehensive cat’s eye and ticket scouring platform had reached 1.7 million, while that of sniper was 320000, with a wide difference in the pre-sale box office.
After “Watergate bridge” suddenly “airborne”, the market once speculated that “sniper” would withdraw, but the film still stuck to it. According to CCTV news, Zhang Yimou said in an interview that although Watergate bridge and sniper are both films with the theme of resisting US aggression and aiding Korea, the former is a grand narrative and a panoramic display; The latter chose to see the big from the small, telling the unknown corner in the war. According to Tuopu data, sniper may form a “dual core model” with Watergate bridge, and the two main melody blockbusters jointly drive the Spring Festival market.
Based on a number of data, “Watergate bridge” was in the leading position in the Spring Festival films. As of the evening of the 22nd, the cumulative number of people who wanted to see “Watergate bridge” on the two platforms of cat’s eye and ticket shopping reached 1.7 million. The total pre-sale box office was more than twice that of “miracle stupid child”, which ranked second at the pre-sale box office.
Throughout the Spring Festival over the years, most of the sequels of popular films have been released. For example, after accumulating the popularity of watching Tang Tan 3 for two years, it won an ultra-high box office of 1 billion + on the first day of the Spring Festival in 2021, which also directly promoted the market.
The particularity of shuimen bridge is that it is not only a sequel film of Changjin Lake (5.775 billion yuan), the box office champion in Chinese film history, but also a spring festival “airborne” film, which directly puts positive pressure on the other original head films.
According to the daily economic news, with regard to the landing schedule, Yu Dong said: “the shuimen bridge of Changjin lake is comprehensively upgraded on the basis of Changjin lake, with more shocking stories and stronger emotions. As Chinese filmmakers, we want to convey the most powerful hope for Chinese people all over the world with the strongest blockbusters on the most special day!”
“Miracle · stupid child”, which ranked second in the pre-sale box office list, was 16.4434 million yuan. Director Wen Muye’s previous film “I’m not a god of medicine” was very popular. This is a realistic theme of cooperation with Ning Hao for the second time. The film has both heat, topic and quality
is expected to become the “strongest Spring Festival file”
After the epidemic, the siphon effect of the head schedule increased. The Spring Festival and national day in 2021 both created new box office records.
According to the data of Lighthouse professional edition, as the first year after the epidemic stabilized, the total box office of China Film Co.Ltd(600977) in 2021 reached 47.258 billion, returning to 74% before the epidemic; In terms of content supply, 697 films were released throughout the year, a record high
Image Source: 2021 road to strong shadows
Specifically, the sinking market continued to expand, and the box office share of the third and fourth tier cities approached 40% for the first time. Among them, the fourth tier cities recovered rapidly after the epidemic, and the annual number of film viewers exceeded the first tier and third tier cities.
Zhang Rongdi, industry analyst of Lighthouse Research Institute, shared that the box office of the Spring Festival from 2016 to 2021 increased year by year, from 3.09 billion to 7.84 billion. Among them, the box office on the first day of the Spring Festival also increased steadily to 1.69 billion.
According to the China Securities Journal, the reporter’s incomplete statistics, Ali pictures, Wanda Film Holding Co.Ltd(002739) , Guomai Culture & Media Co.Ltd(301052) , Beijing Enlight Media Co.Ltd(300251) , Hengdian Entertainment Co.Ltd(603103) and other listed companies participated in the Spring Festival. Among them, Ali film has participated in the production of many films, such as Watergate bridge, miracle · stupid child and four seas.
According to Tuopu’s data, according to the box office of films in the Spring Festival, it is expected that the overall market will produce a box office of 8.04 billion yuan. More than 7.8 billion yuan for the Spring Festival in 2021, becoming the “strongest Spring Festival in history” .
According to the research report, according to the single screen output of 103800 yuan in the Spring Festival in 2021, 82200 screens at the end of 2021 are expected to produce a total box office of about 8.5 billion yuan in the Spring Festival in 2022.
