After a round of intensive regulation, the Shenzhen property market has been depressed for several months, and the market can be described as “cold”. In 2022, the property market in Shenzhen was cold at the beginning of the year, and the de urbanization of many buildings was not ideal. No one subscribed for some buildings in half a month.
According to the statistics of Shenzhen real estate agency association, in the first week of the new year (January 3-9), the trading volume of new houses and second-hand houses in Shenzhen opened low. The trading volume of new houses was 683 sets, down 52% month on month, and the trading volume of second-hand houses was 300 sets, down 52% month on month.
Some experts predict that there will be a large supply of first-hand houses in Shenzhen in 2022, and the price is relatively stable, so the sales volume of first-hand houses may rise steadily and slightly. In terms of second-hand housing, with the digestion of policies by the market and the recent support of financial policies, second-hand housing should gradually recover, but it will not be as hot as 2020, “it can only be said that it will recover slowly”.
no one subscribed for half a month after the opening
Recently, a number of residential projects in Shenzhen have opened one after another. However, the market situation is somewhat “bleak”. For example, Allianz Shangjing house obtained the pre-sale certificate on December 24, 2021 and opened for the first time on January 2, 2022. A total of 353 houses were launched, which finally attracted only 15 batches of customers to register.
According to the daily economic news, as of January 12, 10 days after the opening of the project, the Shenzhen real estate information platform showed that only one of the 353 suites of Allianz Shangjing mansion project had signed a subscription letter. However, on January 20, the reporter of Huaxia times found that all the 353 Suites in Allianz Shangjing house were in the state of “future houses for sale”, and the original houses that had signed the purchase letter had been updated to “future houses for sale”.
Allianz Shangjing mansion project is located in Xinhu street, Guangming District, Shenzhen, with an average price of about 51900 yuan / m2, and is delivered with fine decoration. It is reported that the Allianz Shangjing government project is a plot of land sold in December 2020. The parcel number is a650-0377 and covers an area of 18100 square meters. The developer is Anhui Allianz Expressway Co., Ltd. (hereinafter referred to as “Allianz expressway”) controlled by Anhui SASAC.
According to the official website of Allianz expressway, its main businesses are expressway, real estate and diversified investment. By the end of 2021, the total assets of Allianz expressway were nearly 18 billion yuan. In the real estate industry, Allianz expressway has successfully developed Allianz building and Financial Plaza projects in Beijing, Shenzhen, Shanghai and other places. Allianz Shangjing mansion is the first residential project of Allianz Expressway entering Shenzhen.
“It opened once some time ago, and the removal rate is very low.” A real estate agent in Shenzhen told the Huaxia times that the main reason for the low cost of Allianz Shangjing house project is the high price.
With regard to the removal of Allianz Shangjing mansion and the measures taken by subsequent enterprises, the reporter of Huaxia times called Allianz expressway, and its relevant staff said it was inconvenient to reply.
the service life is only 39 years
In fact, Allianz Shangjing project is not the only one with poor sales in the recent opening. Wanfu garden, located in the north of Bulong Road, Minzhi street, Longhua District, also has a poor opening. It opened at the end of 2021. As of January 20, only one set of signed purchase letter of 1599 Suites for pre-sale in Wanfu garden, and other listings are in the state of “future houses for sale”.
Shenzhen real estate information platform shows that Wanfu garden project is a plot of land transferred in December 1998. The parcel number is a819-0018. It belongs to commercial and residential land. It took 23 years to enter the market. The service life of Wanfu garden is 70 years, from June 18, 1991 to June 17, 2061, that is, the service life of Wanfu garden is only 39 years. A real estate agent in Shenzhen told the Huaxia times, “if you change hands in ten years, buyers will not be able to borrow for 30 years.”
In addition to the short service life, the price of Wanfu garden is also expensive. It is reported that the average price of Wanfu garden is 69800 yuan / Ping, and the blank is delivered, while the average price of Zhonghai mingdelhi, also located in Minzhi street, Longhua District, is 65000 yuan / Ping, which is not only lower than Wanfu garden, but also belongs to fine decoration delivery.
In addition to the above two projects, the online red disk “China Resources City Runxi” is no longer popular. It is reported that on December 17, 2021, China Resources City Runxi phase II opened and launched a total of 1024 houses. On January 20, 2022, the reporter of China Times learned from the Shenzhen real estate information platform that more than one month after the opening, there are still more than 160 remaining houses in China Resources City Runxi phase II. In contrast, according to relevant media reports, on November 25 and 26, 2020, China Resources City Runxi phase I opened, with a total of 1171 houses. On the opening day, all 1171 houses were sold out.
According to the statistics of Shenzhen real estate agency association, in the first week of the new year (January 3-9), the trading volume of new houses and second-hand houses in Shenzhen opened low. The trading volume of new houses was 683 sets, down 52% month on month, and the trading volume of second-hand houses was 300 sets, down 52% month on month.
or slowly warm up
Li Yujia, chief researcher of Guangdong housing policy research center, told the Huaxia times that recently, the decontamination of many new housing projects in Shenzhen is not ideal, mainly because these new buildings have little price advantage over the surrounding second-hand houses. Moreover, recently, the price of second-hand houses in Shenzhen continues to decline, and the trading volume of second-hand houses reached a record low in 2021, It is difficult to obtain a better profit expectation when buying a new house. In addition, Li Yujia also said that the recent thunderstorm of real estate enterprises in Guangzhou and Shenzhen has a great impact on market expectations.
He Qianru, director of Meilian property National Research Center, told the Huaxia times that there are many factors affecting the poor sales of a real estate, but the main reason is that the price does not match the region or quality of the project. At the same time, he Qianru also said that since the third quarter of last year, there has been a downward trend in the overall trading volume of the first-hand housing market in Shenzhen. It is a common phenomenon that many previously popular regional new markets can not sell good results.
So, in the face of the difficulty of opening, what measures should developers take? “There is no real estate that can’t be sold, only the price that can’t be sold.” He Qianru believes that developers can basically only take the strategy of reducing prices, because it is difficult to improve the quality of built buildings. Developers may not cut prices directly, but they can reduce the cost of home buyers by discounting or giving away furniture and furniture.
What will be the trend of Shenzhen property market in 2022? He Qianru said that in 2022, the supply of first-hand houses in Shenzhen is large, and the price is relatively stable, so the sales volume of first-hand houses may rise steadily and slightly. In terms of second-hand housing, with the digestion of policies by the market and the recent support of financial policies, second-hand housing should gradually recover, but it will not be as hot as 2020, “it can only be said that it will recover slowly”.
Li Yujia said that recently, second-hand houses in Beijing and Shanghai began to warm up, but Shenzhen was hit by too strong rise last year, and the market repair power was not enough. However, considering the recent policy correction, the property markets in Guangzhou and Shenzhen may reach the bottom in the first quarter of 2022. Li Yujia also said that the Shenzhen property market will not show a big rebound, because the reference price of second-hand houses is still a big constraint.
