◆ industry trends
Sichuan Baijiu production increased by 3.7% in 2021
On January 20, the reporter of Beijing News learned from the official website of Sichuan Provincial People’s government that in 2021, the regional GDP of Sichuan Province was 5385.079 billion yuan, an increase of 8.2% over the previous year and an average increase of 6.0% in two years at comparable prices. Among them, the added value of wine, beverage and refined tea manufacturing increased by 10.5%. According to the specific output, beer grew by 14.7% and Baijiu increased by 3.7%.
Guizhou plans to build Maotai flavor brand fleet
On January 20, the fifth session of the 13th people’s Congress of Guizhou Province opened in Guiyang. The report pointed out that it is necessary to consolidate and enhance characteristic and advantageous industries. To strengthen the control and ecological protection of the Chishui River Basin, and promote the transformation and upgrading of small and Medium wine enterprises in accordance with the “three batch”, we will build a Guizhou Baijiu flavor liquor brand fleet with Moutai as the leading force.
2021 Baijiu liquor production above the scale of nearly 716 million liters, down slightly
China’s official account of the WeChat public in January 19th Guo Niang learned that in 2021 1-12, the total output of the liquor making enterprises above the scale reached 5406.85 million liters, an increase of 3.95% over the same period last year. Among them, the output of Baijiu was 715.63 million liters, down 0.59% from the same period last year. Beer output was 35.6243 million kiloliters, a year-on-year increase of 5.60%; The output of wine was 268000 kiloliters, a year-on-year decrease of 29.08%; The output of fermented alcohol was 8.0826 million kiloliters, a year-on-year increase of 1.83%.
the import volume of beer and wine decreased in 2021
Recently, the General Administration of Customs released the monthly statistical report for December 2021. According to the monthly report, the cumulative import and export amount of alcohol and beverages achieved double growth from January to December 2021. Among them, the annual cumulative import amount in 2021 was about 43.026 billion yuan, a year-on-year increase of 16.8%; The cumulative export amount was about 17.314 billion yuan, a year-on-year increase of 9.0%. Among them, the cumulative import volume of beer and wine decreased in 2021.
Hunan Province plans to promote the brand development of “Hunan wine” and other industries
On January 17, the fifth session of the 13th people’s Congress of Hunan Province opened. The meeting revealed that Hunan Province should promote the continuous recovery of consumption, consolidate and improve traditional consumption, support the innovative development of a number of time-honored leading enterprises, and promote the branding of Hunan cuisine, Hunan tea, Hunan wine, Hunan porcelain and Hunan embroidery. Continue to promote consumption of Baijiu industry and support Baijiu industry development and growth.
◆ performance and dynamics of liquor enterprises
“sanlianban” Rainbow Digital Commercial Co.Ltd(002419) received a letter of concern, asking to explain the business details of sauce and wine products
On January 17, Rainbow Digital Commercial Co.Ltd(002419) disclosed on the investor interaction platform that in order to meet consumers’ demand for good wine, Tianhong developed and launched Tianyou Maotai flavor wine under its own brand, which was recognized by many quality consumer groups, and the sales performance met expectations. After two consecutive days of trading on January 19 and 20, Rainbow Digital Commercial Co.Ltd(002419) opened again at the trading limit price on January 21. Although the trading limit was once opened, it was recovered and kept until the closing, harvesting the “triple board”. On January 21, Rainbow Digital Commercial Co.Ltd(002419) received a letter of concern issued by the Shenzhen Stock Exchange, asking it to explain the business details of sauce and wine products, whether there is a situation of using the interactive platform to cater to market hot spots and hype the company’s share price, etc.
Shede Spirits Co.Ltd(600702) : it is estimated that the net profit in 2021 will be 1.23 billion yuan to 1.28 billion yuan
On January 18, Shede Spirits Co.Ltd(600702) announced that the net profit attributable to shareholders of listed companies is expected to be 1.23 billion yuan to 1.28 billion yuan in 2021, an increase of 650 million yuan to 700 million yuan compared with the same period of last year, an increase of 112% to 121% year-on-year. It is estimated that the net profit attributable to shareholders of listed companies after deducting non recurring profits and losses in 2021 will be 1.19 billion yuan to 1.24 billion yuan, an increase of 640 million yuan to 690 million yuan compared with the same period of last year, with a year-on-year increase of 116% to 125%.
Screenshot of Shede Spirits Co.Ltd(600702) announcement.
Jiugui Liquor Co.Ltd(000799) : it is estimated that the net profit in 2021 will exceed RMB 880 million, with a year-on-year increase of more than 79%
On January 18, Jiugui Liquor Co.Ltd(000799) released a performance forecast that the net profit attributable to the shareholders of the listed company in 2021 is expected to be RMB 880 million-950 million, an increase of 79% – 93.24% over the same period of the previous year, the net profit after deducting non recurring profits and losses is RMB 873 million-943 million, an increase of 98.54% – 114.46% over the same period of the previous year, and the basic earnings per share is RMB 27083-rmb 29237 per share.
Maotai was officially released in 1935, and the retail guide price was set at 1188 yuan
On January 18, the “Maotai 1935” press conference, which attracted much attention from all parties, was held in the “long history” square of China wine culture city. This is the third new product recently released by Kweichow Moutai Co.Ltd(600519) after Kweichow Moutai Co.Ltd(600519) wine (treasure) and the year of the Tiger Chinese Zodiac wine. It is reported that the retail guide price of “Maotai 1935” market is determined as 1188 yuan / bottle. This price is similar to the price previously estimated by the industry. At the same time, it also means that the first thousand yuan main high-end product was born in the Maotai Maotai Maotai series liquor camp.
the profit of Maotai wine doubled in 2021
On January 17, Maotai wine company held a year-end summary meeting. The meeting pointed out that in 2021, Maotai wine company showed a good trend of better production and operation situation, deeper technical research, stronger control level and more solid basic management. Compared with 2020, the sales revenue increased by 91.8% simultaneously, and the sales profit doubled, realizing the overall goal of improving both revenue and profit indicators.
◆ food sampling
Market Supervision Bureau of Heilongjiang Province: two batches of alcohol products are unqualified
Beijing News reporter learned from the official website of Heilongjiang market supervision and administration bureau that in its recently announced notification of unqualified food sampling inspection, the alcohol content of two batches of alcohol products was unqualified. The unqualified products are a batch of millet golden wine sold by Lianjia supermarket of Harbin Nongken Hongqi and produced by Harbin military brewery. The alcohol content is 52.5% vol, which does not meet the standard of 50 ± 1.0% vol; The Baijiu Trade Co., Ltd., Zhaodong, has a batch of liquor produced by Heilongjiang Fuzhou Ningfeng wine industry Co., Ltd., which is sold by the Futai Trade Co., Ltd., with alcohol content of 43.9%vol, which does not meet the standard of 42 + 1.0%vol.
Guangdong Provincial Market Supervision Bureau: three batches of alcohol products failed to pass the sampling inspection, alcohol related precision and total sugar
The Beijing News reporter learned from the official website of Guangdong provincial market supervision bureau that in the notification of unqualified food sampling inspection released on January 19, the liquor precision or total sugar content of three batches of liquor products were unqualified. The unqualified products are a batch of clam snake wine and a batch of Taiwan rheumatism wine sold by Dongguan Liaobu Junxin non-staple food store and produced by Zhanjiang Kyoto Samsung Wine Co., Ltd. respectively. The alcohol test results of both are 29.7% vol, both lower than the standard of 31.0-33.0% Vol. In addition, it is also a batch of yiantang Maoji wine sold by Dongguan Liaobu Junxin non-staple food store and produced by Wuchuan Meiyuan distillery. The test result of total sugar content is 1.8g/l, which is lower than the standard of 4.5-5.5g/l.
