Despite the adverse factors such as covid-19 pneumonia, the Chinese market is still favored by investors. At the beginning of 2022, many foreign brands announced new plans in China.
On January 17, Zara, one of the world’s largest fashion retailers, launched the Susan Fang x Zara joint cooperation series, which is the first time it has cooperated with Chinese local designers and opened a new chapter to show the creativity and value of Chinese designers. The reporter learned from Zara that the designer of the joint series is Chinese independent designer Susan Fang. On the occasion of the new year, from her own perspective, she celebrates the family inheritance in the name of love, and interprets the interpretation and strong feelings of the Chinese New Year with Zara.
In an interview with the international business daily, Susan Fang said, “this cooperation with Zara is to communicate with past memories in the heart, and connect the most eternal childhood memories and love one by one like beads to talk with the past time and space.”
\u3000\u3000 “When I bring up the impression of the Spring Festival, I always think of the time when monks gather together, and my mother always shares her childhood stories. My hometown Ningbo is a beautiful land with green bamboo forests and clear lakes. At that time, the families living in my hometown were happy and simple, paid and loved each other, and they obtained food and darning materials from the green ecological environment , keep the rhizome in nature and grow again, so as to obtain a steady stream of renewable resources. ” Susan Fang said.
It is this inheritance and love for her hometown that gives Susan a steady stream of inspiration in her cooperation. Susan Fang x Zara’s joint cooperation series has 22 pieces, covering women’s clothing, men’s clothing, children’s clothing and accessories. The bead button inlaid with eternal flowers is a special decorative design, which fully expresses the theme of love for family.
Hotel industry is one of the key areas of foreign investment in China. The report “highlights of hotel investment in the Asia Pacific region in the second half of 2021” released by Jones Lang LaSalle (JLL) hotel management company shows that investors are very optimistic about the continuous growth of China’s leisure travel demand and show strong interest in luxury resort hotels in big cities in the Yangtze River Delta and the Great Bay area. The Chinese market will remain very active in 2022, and the transaction volume is expected to reach US $2 billion.
On January 14, Hyatt Hotels Group and the Hong Kong based keystone group, which focuses on developing and managing high-quality projects in Greater China, announced that they would open China’s first hello kitty hotel in Sanya, Hainan. The hotel is developed by Fude group and will be located in Sanya Hello Kitty resort, the first hello kitty brand theme park in Hainan Province. It is expected to officially open in 2025.
According to he Guoxiang, President of Asia Pacific Development and operation of Hyatt Hotels Group, Sanya Hello Kitty hotel will provide 221 guest rooms and villas themed with Hello Kitty and other favorite Sanrio characters, as well as advanced and complete facilities. “We are pleased to work with Fude group again to build the first hello kitty theme hotel in China. The hotel will further expand Hyatt’s brand layout in China to better meet the needs of guests in this rapidly growing market.” He Guoxiang said. Pan Jiade, chief executive of Fude group, also said: “we believe that Sanya Hello Kitty Resort and Sanya Hello Kitty hotel will become new tourism landmarks in Hainan and meet the growing demand for high-quality tourism experience in the region.”
It is reported that Fude group and Sanrio (Shanghai) International Trade Co., Ltd. signed an intellectual property license agreement in July 2019, authorizing Fude group to use more than 400 Sanrio’s trademark characters, many of which will appear in Sanya Hello Kitty Resort and liquor store. Hello Kitty Hotel Sanya is the second Hyatt brand hotel in Hainan developed by Fude group. In addition, Fude group also has a series of landmark projects in Hainan.
