One week before the Spring Festival, the pre-sale of the Spring Festival is officially opened. According to the data of Lighthouse professional edition, as of 20:00 on January 23, the total box office (including point screening) of Spring Festival pre-sale in 2022 officially exceeded RMB 100 million, reaching RMB 132 million. Among them, the pre-sale box office of shuimen bridge of Changjin Lake (hereinafter referred to as shuimen bridge) is far ahead, with 45 million yuan and 70000 film arranging venues.
“Considering the film, environment and other factors, it is predicted that the box office of the Spring Festival will be between 7 billion yuan and 8 billion yuan.” Zhang Rongdi, an industry analyst of Lighthouse Research Institute, told the Securities Daily that compared with previous years, the weight of comedies in the films released this year’s Spring Festival has decreased significantly, and the number one seed of non comedy type has appeared for the first time, which continues the type preference of users in the overall film market for films in 2021. The strong development of theme films may become the biggest feature of this year’s Spring Festival.
After the withdrawal of several films, up to now, there are still eight films planned to be released on the first day of the lunar new year on February 1. From the pre-sale ranking, the top five films are Watergate bridge, miracle stupid child, the world, the killer is not too calm and pleasant goat and grey wolf out of the future. The pre-sale results of the five films are 45.21 million yuan, 21.91 million yuan, 16 million yuan, 15.71 million yuan and 12.13 million yuan respectively. At present, xiaohudun hero ranks at the bottom of the pre-sale list, and the pre-sale result is less than 400000 yuan.
Zhang Rongdi told reporters that throughout the Spring Festival this year, the movie “head” is even younger. “Long river lake” is one of the leading roles of the “Water Gate Bridge” and “miracle kid”. Yiyang Qianxi, the starring star Liu Haoran and Liu Haocun, the new actor Chen Yongsheng in sniper, are all “95 after” young actors. As the most important schedule of the year, the youth of actors in the released films also reflects the rapid growth of the young generation of actors.
“In addition, there are many animated films in the Spring Festival this year. The parent-child animation includes two national IP competing on the same stage: the haunt of bears and the basket of pleasant goat and grey wolf out of the future, and the first Filmization of IP incubated by a short video platform such as little tiger pier hero, which is worth looking forward to.” Zhang Rongdi further said.
A cinema manager in Beijing told reporters that the spring festival film arrangement work has been started. “Now the biggest uncertainty is the repeated epidemic situation. The most worry is that the attendance will be limited during the Spring Festival. Therefore, while cooperating with the publicity and distribution work, we are also actively carrying out the killing work.”
In terms of film arrangement, according to the data of Lighthouse professional edition, the proportion of film arrangement of Watergate bridge reached 26.7% on February 1, followed by miracle stupid child (21.8%), four seas (16.8%), the killer is not too calm (14.3%) and Sniper (10.3%). It is worth mentioning that only 3.8% of the pre-sale results of “pleasant goat and grey wolf out of the future” are good, or become a little dark horse in the Spring Festival.
“There is no suspense in the Spring Festival this year. The strongest film should be Watergate bridge.” The above cinema managers believe that the former work of shuimen bridge, Changjin lake, has set a domestic film box office record (5.775 billion yuan), which is particularly outstanding at the pre-sale level, so it has given more share in the film arrangement.
Statistics show that behind Watergate bridge, there are seven producers and one distributor, including Bona film, Bayi film studio, Shanghai Film Co.Ltd(601595) group, Ali film and other film and television giants. Bona film also gives consideration to distribution. It is worth mentioning that in addition to Watergate bridge, Bona film is also behind the popular film “Four Seas” this year’s Spring Festival. Xinjiang Bona Runze culture media Co., Ltd., one of the producers of the film, is a subsidiary of Bona film.
Looking back, in the past year, Bona Film Co., Ltd. participated in the launch of films such as Chinese doctor, me and my parents and Changjin lake. The cumulative box office revenue of these three films reached 8.58 billion yuan and achieved good results.
