On January 20, Mango Excellent Media Co.Ltd(300413) (300413) disclosed the performance forecast for 2021. It is estimated that the annual net profit attributable to the parent company is RMB 2.04 billion-2.14 billion, with a year-on-year increase of 2.92% – 7.96%.
As for the reasons for performance growth, Mango Excellent Media Co.Ltd(300413) said that during the reporting period, popular variety shows such as “sister riding the wind and waves”, “brother cutting through thorns”, “goodbye to my lover” and dramas such as “I’m fine in another country”, “Borzoi” and “the twelfth second” drove the growth of advertising and operator revenue of the company by more than 30%. At the end of the year, the number of effective members of mango TV reached 50.4 million, a year-on-year increase of 40%. Xiaomang, a trendy domestic content e-commerce platform in the strategic cultivation period, had a peak daily activity of 1.26 million during the reporting period.
It is understood that Mango Excellent Media Co.Ltd(300413) in 2022 will bring sequels of well-known IP such as sister 3 riding the wind and waves, brother 2 cutting through thorns, secret room escape 4 and detective 7; It will also launch a variety of works with different creative themes and facing different audience groups, such as “the beginning of reasoning”, “the late start of spring” and “unknown hero”.
In terms of film and television dramas, in 2022, Mango Excellent Media Co.Ltd(300413) will successively launch monsoon theater works such as wife’s choice, Zhang Weiguo’s summer and extraordinary doctor, as well as many head dramas such as the most lovely you, Shangshi, youth 2, burning earth and deep diving, which is expected to further expand the influence of the company’s dramas, Attract more new users with different subject preferences.
In addition, it is worth noting that Mango Excellent Media Co.Ltd(300413) has also made a layout in the meta universe, and said that it will build the infrastructure of mango meta universe through “interaction + virtual + cloud rendering”. At present, mango virtual host “Xiaoyang” has officially landed on Hunan Satellite TV’s new program “Hello Saturday Co.Ltd(002291) ” on January 1. Mango Excellent Media Co.Ltd(300413) also said that mango TV has launched virtual hosts such as “Yaoyao” and “Zhen orange” of mcity. In the future, it is planned to launch more virtual roles that meet the company’s main business development and the needs of market audiences.
Previously, in November 2021, Zhang Huali, chairman of Mango Excellent Media Co.Ltd(300413) , said at the China Mobile Global Partner Conference that Hunan Radio and television will take the 5g Key Laboratory of the State Administration of radio and television as the base and take Mango Excellent Media Co.Ltd(300413) as the opportunity of cooperation with China Mobile to explore and build a mango “meta universe” platform and fully participate in the competition of communication forms in the future.
