Looking at the social platform of Hou Hongliang, chairman and producer of noon sunshine, the main force in the near future is to constantly call and send war reports for “beginning”.
“Beginning” has become the biggest hit in the drama market in 2022, triggering a nationwide pursuit of drama.
As a rare unlimited stream film and television drama in China, why can “beginning” be popular? The first is a novel form of expression, which is very similar to the script of the fire in 2021. The combination of script killing and film and television has been being explored. In the beginning, there are two protagonists and eight NPC characters, plus the plot of reasoning, anti string and circulation, so that the audience can be in a burning brain at any time.
In the past two years, the founder of “beginning” has become more and more low-key. In addition to taking out his works, he can hardly see their news. After understanding the interview demands of each reporter, the relevant person in charge of noon sunshine said that the main creators have no voice plan in the near future.
But before that, Hou Hongliang said when sharing the “success secret” of noon sunshine with the reporter of the daily economic news: “we can’t think of every play as a hot money. Sometimes the higher the expectation, the worse the final result. Film and television is really a regrettable art.”
“Infinite stream” swipes the screen again. Who is chasing the beginning?
At the beginning of 2022, “beginning” triggered a national drama.
In fact, “beginning” went online in a low-key way on January 11. With its eye-catching plot, it has become a bomb for this year’s domestic online drama once broadcast.
As of January 20, the Douban score of “beginning” was as high as 8.2, and more than 200000 people had evaluated it. According to the professional version of cat’s eye, the real-time popularity of the whole network of “beginning” exceeds 6000, ranking first. In terms of broadcast volume, it has been broadcast for 10 days, with a cumulative broadcast volume of more than 700 million times.
“Beginning” is adapted from the novel of the same name of praying king in Jinjiang literature city. It tells the story of game architect Xiao Heyun (Bai Jingting) and college student Li Shiqing (Zhao Jinmai) who “came back from the dead” after the bus explosion. During the time of the bus accident, they continue to experience the cycle of time, try to stop the explosion and find the truth.
“Beginning” is produced by noon sunshine, written by pray Jun, Qiu Yujie, Lao Suan and Huang Kaiwen, directed by sun Molong, Liu Hongyuan and Lao Suan. Hou Hongliang is the chief producer, Zhao Ziyu is the producer, and Bai Jingting and Zhao Jinmai are the leading stars.
It is also because of the beginning that “infinite flow” swipes the screen network again. In this play, the audience follows the protagonist’s reasoning, takes notes, looks for clues, and constantly raises the heat of topic discussion. At the same time, there are many discussions on human nature and morality in the beginning, depicting the complexity and multifaceted relationship between human nature and reality.
Who’s after the beginning? “Beginning has a certain threshold for watching the play, which is suitable for audiences with a certain knowledge reserve. Because it is repeated continuously, it may cause fatigue to many audiences.” A film and television industry practitioner analyzed to every reporter, “in the current mainstream TV audience, it must be a relatively scarce and successful new product.”
Worldwide, the film and television dramas with infinite stream theme are not new. Squid game, which caused global suspense in 2021, is the theme of infinite stream. The meaning of infinite flow is “all inclusive”, that is, it includes infinite elements, including science, religion, myth, legend, reality, film, game, etc. it generally refers to the unique space created by science and technology or powers unknown in the present world, summoning people in the present world to the past and sending them to the virtual space for experience.
From Japan, such works as “escape”, “listen to the words of the gods”, “fraud game”, from the United States, “source code”, “happy death day”, “escape from the secret room”, and the Japanese drama “Alice in the dying country” launched by Netflix in early 2021 are all works with infinite stream themes.
As an unlimited stream type, “beginning” has made bold innovations in the domestic drama market. Some people close to “beginning” disclosed that “beginning” has brought a good pull-up effect for Tencent video, the independent broadcasting platform. This new vertical segmentation field has also attracted the attention of practitioners.
Every screenwriter yearns for the noon sunshine “they won’t default on the screenwriter’s fee at all”
“Beginning” is a short play, but a closer look at the lineup reveals the “luxurious” configuration.
First of all, Hou Hongliang, the chief producer who took the lead, is also the producer of Langya list, camouflager, everything is good and rivers; There are three directors, among which sun Molong is a senior director in the industry, Liu Hongyuan and Lao Suan are relatively cutting-edge, and Lao Suan is considered to be the one with the most “suspense” flavor.
In 2018, Lao Suan’s sci-fi suspense online drama “lunatic asylum” was broadcast. With this play, he won the annual attention screenwriter award of the second screenwriter Carnival annual industry conference; In November of the same year, Lao Suan cooperated with noon sunshine and directed the TV series “overseas group” with director Kong Sheng.
Lao Suan is also one of the four screenwriters of the beginning, but the “newcomer” in the film and television industry is at the top of the screenwriter list. Pray that you are the original author of the beginning.
In other words, “beginning” is an out and out network novel. The play is blessed by a professional screenwriter, and the original author is included in the screenwriting team, giving the greatest respect.
Praying Jun once wrote on his microblog that he was a complete newcomer when writing the script. Lens language and novel language are two completely different systems. All the inner activities and emotional expression she is good at should be cut off, and all the wordy words when writing online text should be abandoned.
“Noon sunshine should be the kind of film and television company that every screenwriter yearns for most.” Prayer Jun said, “noon sunshine is willing to give new people a chance. As a novice original author who has never been a screenwriter, when I went to noon sunshine to participate in the beginning project, the project team taught me the script language, format and structure, which made me enter the door.”
Secondly, the noon sun will not default on the screenwriter’s fee at all. “I soon got the reward I deserved and helped me pay my net income after tax.”
Pray that you think this is normal, but later I chatted with my screenwriter friends and learned that most screenwriters collect money in installments, and some of the final payment was even pressed until the play was broadcast. If the series cannot be broadcast for various reasons, this income will never be obtained.
It is precisely because of the extreme respect of the noon sun for the content and creators that the works have been recognized by the market and the audience again and again. On the other hand, the noon sun also gives new people a chance.
For example, sun Molong, one of the directors of “beginning”, is a cameraman. In 2019, the noon sun let go and asked sun Molong to take the lead as the general director of the contemporary urban drama I am Yu huanshui.
On the principle of the four screenwriters of the beginning, the noon sunshine is also bold enough, which is not only included in the original author of the novel, but also “mixed praise and criticism” of the screenwriters Qiu Yujie, Lao Suan and Huang Kaiwen. Qiu Yujie once participated in the screenplay “mountain and sea feelings”, but the work “take the skin” Douban, which was compiled and directed by her, scored only 4.6 points; Huang Kaiwen’s screenwriting works that can be searched at present include “little brother, I’m afraid it’s poisonous”, which premiered in September 2019, but Douban didn’t open. In “rivers”, Huang Kaiwen is only the literary editor.
It is not the first time for the noon sun to launch a new drama. For example, a big drama like Langya Bang also directly went to the original author Hai Yan who has no screenwriting experience.
In that interview, Hou Hongliang said that whether there is a name or not, it is not important for the noon sunshine. The noon sunshine only depends on words. “Everyone says that TV dramas are the art of screenwriting, indeed.”
The popularity of suspense drama decreased, and the popular “beginning” came out of the circle
The script made the beginning?
Mr. Zhao, an executive of the film and television company, said that in the cold winter of film and television, the noon sun once again became a person who ate crabs with the help of “beginning”. At the same time, in the context of the major adjustment of the film and television industry, new vitality is also being bred.
In fact, infinite stream works often contain thriller, suspense and other types of elements, and the fantasy scenes contained therein may have high requirements for the level of special effects, which is also the reason why it is difficult for China to operate.
“Beginning” is short and concise, with only 15 episodes in total. Considering from the platform side, it greatly reduces the investment risk. “In the cold winter, the first thing we need to solve is the sense of security, which is not only for the production company, but also for the platform.” Mr. Zhao said that in fact, the more streamlined the content, the higher the requirements for production. “Innovation and breakthrough are worth it. I believe head content companies will be willing to invest in this aspect. Even if they fail, they are valuable.”
According to the market data insight of 2021 episodes released by cat’s Eye Research Institute (hereinafter referred to as “insight”), the proportion of episodes with too long or too short episodes decreased in 2021. Among them, the number of episodes with more than 49 episodes decreased significantly. Under the guidance of the policy of strict water injection control, insight predicts that the number of long episodes with more than 40 episodes may continue to decrease.
In terms of type characteristics, the popularity of suspense crime types in 2021 is lower than that in 2020, and the main melody performance is higher than expected. 20% of the audience think that the performance of suspense drama in 2021 is lower than expected, and the important reasons are old-fashioned stories, lack of suspense, poor acting skills and slow rhythm.
Insight believes that after the popularity of this type in 2020, the competition of suspense drama will be more intense in 2021. “Infinite flow” can be called a branch of suspense and create a more subdivided type.
The expression form of “beginning” is very similar to the script of the fire in 2021. As a rapidly rising social way, script killing is also a social game combining role-playing and reasoning, allowing players to experience different lives and realize social value.
The combination of script killing and film and television has been exploring, and has also attracted the participation of some well-known film and television IP works, such as Qingnian, Chinatown detective 3, there is her in the world, 800, King Kong Chuan, painted skin, Langya list, ghost blowing the lamp and other film and television IP licensing scripts have been or will be launched.
In the beginning, there are two protagonists and eight NPC characters, together with the plot of reasoning, anti series and circulation, which makes the audience burn their brains at any time. Some viewers even asked, “if it were you, which NPC book would you choose?”
“Beginning” not only has the imagination combined with the script, but also suitable for adaptation into a game. In the view of insiders, the combination of film, tourism and tourism is the next step to broaden the imagination of the film and television industry and the breakthrough to break the industrial ceiling.
“The script is very popular, but up to now it’s just lively. There’s no big explosion. In fact, there’s a complete linkage space for Wuxi Online Offline Communication Information Technology Co.Ltd(300959) .” Insiders said.
The year 2021 is over. Whether it’s shanhaiqing, the anti Mafia storm, the age of awakening or redundant son-in-law, the popular dramas have made groundbreaking changes. However, from the choice of themes, creators will have new thinking and explore more new ways of combining online and offline.
