The Health Commission has studied and introduced more birth support measures, and the field of maternal and infant consumption is expected to be boosted

Yang Jinrui, deputy director of the population and family Department of the National Health Commission, said at the press conference that all localities and departments have taken positive actions to promote the implementation of the task of optimizing fertility policies. First, the restrictive measures such as social maintenance fees shall be abolished, and the National Health Commission shall, together with relevant departments, clean up relevant administrative regulations, rules and normative documents. Second, all departments have actively introduced a series of supporting measures, including the “double reduction” of education, the special deduction of infant care service fees under the age of 3 into individual income tax, the treatment of three child maternity insurance, inclusive childcare services, eugenics and eugenics services, and improving the standard of special family assistance. Third, all localities organized and implemented the three child fertility policy according to law and actively introduced support measures.

Against the backdrop of an increasingly grim population situation, China’s policy of encouraging fertility has been constantly upgraded, from a single second child, a comprehensive second child, to the liberalization of three children. After the implementation of the three child policy, some suppressed fertility demand will be released in the short term, and the increase in the number of newborns is expected to boost consumer demand in the fields of mother and child consumption, early education, childcare and so on. In the long run, improving population quality and developing “demographic dividend” to “talent dividend” will be the long-term development direction, and vocational education, higher education and other sectors will benefit for a long time.

According to the theme database of financial Associated Press, among the relevant listed companies:

Shanghai Aiyingshi Co.Ltd(603214) is mainly engaged in the chain retail of mother and infant commodities. The products cover infant dairy products, paper products, feeding supplies and toys. The main markets are concentrated in East China such as Jiangsu, Zhejiang, Shanghai and Fujian.

Beingmate Co.Ltd(002570) is the leader of milk powder in China. Its main products include infant formula milk powder, nutritional rice flour, parent-child food, children’s milk and other supplementary foods for infants and young children.

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