After the Spring Festival benefits in 2020 and 2021 "hurt" the whole circle of friends, Hangzhou Binjiang Real Estate Group Co.Ltd(002244) (002244. SZ) has become the housing enterprise with the strongest sense of happiness in 2022, announcing that the Spring Festival holiday will last for 16 days!
The welfare of this real estate enterprise has "hurt" everyone for several consecutive years.
On the morning of January 20, Hangzhou Binjiang Real Estate Group Co.Ltd(002244) a pink notice made ripples in the real estate industry in the cold winter.
At the same time, as a special event arrangement for the 30th anniversary of Hangzhou Binjiang Real Estate Group Co.Ltd(002244) , this year's reserved item - consumer vouchers is higher than the "10000-40000 yuan" in 2021: consumer voucher benefits ranging from "30000-50000 yuan" are set according to the employee's rank and employment years.
In addition, all employees enjoy 7 days of "special paid leave for company development contribution".
The reporter of the daily economic news confirmed the above information from Binjiang for the first time. Many employees sent a circle of friends and said: "a happiness storm every year."
Hangzhou Binjiang Real Estate Group Co.Ltd(002244) said in the notice: "colleagues, I hope you will not forget yesterday's struggle, live up to today's achievements, live up to tomorrow's dream, continue to maintain passion, summon up energy and create a better future with Binjiang!"
In fact, not only this year, but also in 2020, Hangzhou Binjiang Real Estate Group Co.Ltd(002244) made a hot search with "19 days of Spring Festival holiday + tourism allowance" and welfare to employees.
On the afternoon of May 26, 2020, Hangzhou Binjiang Real Estate Group Co.Ltd(002244) issued a document to issue consumption coupons ranging from 5000 to 20000 yuan in the internal consumption coupons, which can be used in the group's places, including Qiandao Lake riverside Hilton resort, Friendship Hotel, West Lake revolving restaurant and so on. At that time, there were more than 900 employees in Hangzhou Binjiang Real Estate Group Co.Ltd(002244) real estate system. According to the minimum standard, the amount of consumption vouchers was at least 4.5 million yuan.
This real estate enterprise has always "harmed the circle of friends with willfulness".
In 2015, in order to celebrate that the sales exceeded 20 billion yuan, Binjiang "said to go and left". One week later, the first batch of employees were in Mauritius, 5000 kilometers away; During the G20 in 2016, in order to "leave Hangzhou to the world", riverside people took a collective holiday to travel and brought their children free of charge; In 2017, we celebrated the 25th anniversary of the company and traveled all over the world; In 2019, Binjiang's sales performance exceeded 100 billion for the first time. The group not only announced a 19 day holiday for the Spring Festival, but also issued travel allowances ranging from 20000 to 50000 yuan to encourage employees to travel with their families.
Hangzhou Binjiang Real Estate Group Co.Ltd(002244) originated in Hangzhou, and its 100 billion performance is not completed through the national layout like other 100 billion real estate enterprises. More than 90% of the performance of Binjiang comes from Zhejiang Province, and the deep cultivation of the base camp is rare in the industry. In the special year of 2021, Hangzhou Binjiang Real Estate Group Co.Ltd(002244) is also one of the few real estate enterprises that have exceeded the sales target. According to the confirmation of Binjiang, its sales reached 169.1 billion yuan in 2021, with a year-on-year growth rate of 24%. It not only exceeded the sales target set at the beginning of the year, but also was at a high level in the industry.
From the land side, Hangzhou Binjiang Real Estate Group Co.Ltd(002244) in 2021, it won 38 plots of land, with land equity funds of 47 billion yuan and a total land reserve of nearly 300 billion yuan, 8 more plots than that in 2020, and continued to adhere to the strategy of deep cultivation of the base camp.
Although the overall liquidity of the industry is in crisis at present, Hangzhou Binjiang Real Estate Group Co.Ltd(002244) cash withdrawal bucked the trend and increased by 15 billion yuan to 68.3 billion yuan, an increase of 30% over 52.4 billion yuan in 2020; In 2021, the financing cost will drop to 4.9%, which is not only an absolute low among private real estate enterprises, but also a low position in the financing cost of the whole industry.
extended reading
"Year end bonus" likes to mention BMW and Xiaopeng! The A-share company has sent 28 cars to its employees and 435 prize cars for 14 consecutive years!
Swipe the screen! Wahaha sends 600 million year-end bonus! In addition, the company pays 40 monthly salaries and some people get 50 million year-end awards
Someone else's company! 400 billion giant hair "year-end bonus": 335 yuan for stock, 50 yuan for employees
