Under the repeated epidemic situation, the film market of the Spring Festival this year has changed.
On January 21, the 2022 Spring Festival films “shuimen bridge of Changjin Lake”, “Four Seas”, “miracle · stupid child”, “the killer is not too calm”, “bear haunt · return to earth”, “sniper”, “pleasant goat and grey wolf out of the future” and “little tiger pier hero” opened pre-sale, which also marked the official start of the 2022 Spring Festival box office battle.
The agency estimates that based on the single screen output, the total box office of the Spring Festival in 2022 is expected to reach 8.5 billion yuan. Among them, Changjin lake, the former work of shuimen bridge of Changjin lake, was released on the National Day in 2021. At present, it has received a box office of 5.774 billion yuan, ranking first in the box office list of Chinese film history. The sequel announced that it was scheduled for the Spring Festival on January 13, 2022, which is expected to take the lead in achieving good ticket room results in the early stage of the Spring Festival.
pre sale officially opened
On January 6, director Xue Xiaolu cancelled the release plan of cherry balls: Fantasy notes, which was originally scheduled for February 1. The previous day, the “happy Mahua” film “super family” announced to withdraw from the Spring Festival file on the grounds of “huge workload in the later stage and unable to complete the production on schedule”.
In other words, until now, the total number of films released during the Spring Festival has further decreased from 11 to 8. However, although the number of films released has decreased, the competition has further intensified. In recent years, the Spring Festival films have shown an obvious “28 law”, and the two or three films at the head have accounted for about 80% of the box office.
There are various types of films for the Spring Festival in 2022. Among them, the one that has attracted much attention is the sequel of the film Changjin lake, the shuimen bridge of Changjin lake. The film is 149 minutes long. With the Changjin Lake battle in the second battle of the war to resist US aggression and aid Korea as the background, it tells the story after the battles in Xinxing Li and xiajieyu Li, The soldiers of the seventh company received another story of a more arduous task.
The box office of the former work “Changjin Lake” exceeded 5.7 billion and topped the box office champion in Chinese film history. This sequel entered the Spring Festival, and the final box office performance was also optimistic by the industry.
The sniper, also set in the war to resist US aggression and aid Korea, is directed by Zhang Yimou and Zhang mo. the whole film lasts 96 minutes. The film focuses on snipers in the war and is adapted according to the deeds of real snipers.
Yiyang Qianxi, a director of the movie “miracle I was stupid”, was also the movie “miracle boy”, which was starred by the author of “I am not a drug God”. The movie is a hero who is a hero who is struggling with ordinary life. The young king Hao, who plays the role of Yiyang Qianxi, is a common man in order to cure his younger sister and live a better life. “,” he said.
During the Spring Festival this year, Han Han handed over his fourth film to the audience. The fourth sea directed by him entered the Spring Festival for the third time. The film gathered popular actors such as Liu Haoran, Shen Teng, Liu haocun and Yin Zheng. From the trailer exposed before, the film still continued the style of “Korean” humor.
According to the data of cat eye professional edition, as of January 21, 2022, the top three films in the “want to see” list of Spring Festival films are Watergate bridge, miracle stupid child and four seas. In addition, the Spring Festival is also an indispensable animated film. This year, there are three animated films: Bear haunt · return to the earth, pleasant goat and grey wolf out of the future, and little tiger pier hero.
the box office of the Spring Festival is expected to reach 8.5 billion
The Spring Festival has always been valued by relevant listed companies. According to incomplete statistics, the listed companies involved in the films to be released at present mainly include China Film Co.Ltd(600977) , Hengdian Entertainment Co.Ltd(603103) , Alibaba pictures, Wanda Film Holding Co.Ltd(002739) and other companies.
On January 17, Wanda Film Holding Co.Ltd(002739) held a “mobilization meeting for the deployment of new year’s files”, which marked the full start of the work of new year’s files in 2022 at Wanda studios across the country. The meeting required that during the new year’s Festival this year, all the staff of the cinema should firmly grasp the working policy of “two-way progress in efficiency and efficiency, comprehensively improve the full sprint”, practically achieve “accurate grasp and method upgrading”, and realize the overall improvement of operating income, member transformation, brand influence and other dimensions. All staff prepare for the war and fight the “decisive battle” of performance at the end of the year and the beginning of the year
China Film Co.Ltd(600977) said in reply to investors a few days ago that among the 2022 Spring Festival films, the company participated in the production of “miracle”, “Four Seas” and “bear haunt · return to the earth”. Guomai Culture & Media Co.Ltd(301052) previously also said that the “Four Seas” invested by the company is expected to be released as a spring festival film on February 1, 2022.
Behind the film sniper directed by Zhang Yimou on the theme of resisting US aggression and aiding Korea, the producers include ray film and Li Feng culture. The company behind the miracle kid, who is the main actor of Yiyang Qianxi, includes bad monkeys, dream generals, Shenzhen radio and TV group, China Film Co.Ltd(600977) , Ali pictures, Wanda video and so on.
In 2016 and 2019, the number of film viewers in the Spring Festival showed a fluctuating upward trend. In 2021, the number of film viewers in the Spring Festival also reached a new high, reaching 160 million person times, an increase of 21% over 2019, and the average person time was 55.8, an increase of 23% over 2019. In 2021, movie ticket prices continue to rise, with the annual average ticket price rising from 34 yuan to 37 yuan, and the spring festival ticket price rising from 45 yuan in 2019 to 49 yuan.
looking back on the Spring Festival in 2021, the box office hit a record high, with a total box office of 7.84 billion yuan including service fees. The supply and demand affected by the epidemic were released in the Spring Festival.
Guoan Junan pointed out that based on the calculation of single screen output, the total box office of the Spring Festival in 2022 is expected to reach 8.5 billion yuan. With the number of China Film Co.Ltd(600977) screens exceeding 80000, the infrastructure construction of cinemas is becoming more and more complete. If calculated according to the single screen output of 103800 yuan for the Spring Festival in 2021, 82200 screens at the end of 2021 are expected to produce a total box office of about 8.5 billion yuan for the Spring Festival in 2022. As for the film, the most “crowded” Spring Festival file in history, “shuimen bridge of Changjin Lake” is expected to take the lead in breaking through.
Tianfeng Securities Co.Ltd(601162) pointed out that the film industry as a whole is still in the recovery trend in 2021, the key influencing factor in 2022 is still the progress of epidemic prevention and control, and pay attention to the progress of high-quality content archiving. Although the film market has experienced a cold winter in the past two years, the long-term logic of high-quality film and television content and cinema companies has not changed, and it is expected to improve the head concentration. As a post epidemic sector, if the epidemic situation is effectively controlled, the sector can rebound. In the short term, as an important film schedule, the box office concentration effect of the Spring Festival is expected to continue. It is suggested to pay attention to the companies related to the Spring Festival, including the composite leaders benefiting from the overall box office and the channel content of the film.
