The performance forecast for 2021 was disclosed on January 20. The company expects to realize a net profit of RMB 2.04 billion to RMB 2.14 billion attributable to shareholders of Listed Companies in 2021, with a year-on-year increase of 2.92% – 7.96%.
As for the reasons for performance growth, Mango Excellent Media Co.Ltd(300413) said that during the reporting period, the company always adhered to the development strategy of deep integration of mainstream media, faced the changes of industry competition pattern, continuously strengthened media value guidance and content independent innovation, actively responded to the impact of covid-19 pneumonia, and promoted the steady progress of the company’s business operation. At the same time, adhering to the high threshold and long video platform, the content is the king, continues to give full play to the advantages of self-made content, and content innovation has achieved good results, effectively driving the growth rate of the company’s advertising and operator revenue by more than 30%. At the end of the year, the number of effective members of mango TV reached 50.4 million, a year-on-year increase of 40%. In addition, Xiaomang, a trendy domestic content e-commerce platform in the strategic cultivation period, had a peak daily activity of 1.26 million during the reporting period.
According to the relevant person in charge of Mango Excellent Media Co.Ltd(300413) , in 2021, the company always adhered to “content is king” and continued to create high-quality cultural products in the process of industry reshuffle and market style rotation.
According to the data, in the Guduo 2021 network comprehensive popularity index ranking list, mango TV variety project still “dominates the screen”, occupying 8 seats in the top 10 list, of which “brother cutting through thorns” ranks first with a broadcast volume of 5.86 billion times in the whole year. In addition, the innovative variety “goodbye to love” and “we who are new to the workplace” were launched in the first quarter, which ranked among the top 15 of the annual list.
In 2021, “monsoon theater” successively launched a number of high-quality drama works with high broadcasting volume and high market reputation, such as wolf hunter, true story of lies, I’m fine in another country, Tianmu crisis, mother-in-law’s bracelet and the twelfth second. Among them, the suspense drama “Twelfth second” broadcast in October 2021 has been broadcast for a total of 1.83 billion times.
Questmobile data show that the monthly active user scale of mango TV has stabilized to more than 200 million in 2021. In the summer period from June to September 2021, mango TV’s monthly live data ranks third in the industry.
