On January 20, Mango Excellent Media Co.Ltd(300413) disclosed the performance forecast for 2021. It is estimated that the annual net profit attributable to the parent company will be 2.04 billion yuan to 2.14 billion yuan, with a year-on-year increase of 2.92% – 7.96%; Deduct non net profit of RMB 2 billion to RMB 2.1 billion, with a year-on-year increase of 8.33% – 13.75%.
Mango Excellent Media Co.Ltd(300413) said that during the reporting period, the company always adhered to the development strategy of deep integration of mainstream media, faced the changes of industry competition pattern, continuously strengthened media value guidance and content independent innovation, actively responded to the repeated impact brought by covid-19 pneumonia, and promoted the steady progress of various business operations of the company. The company continued to give full play to the advantages of self-control of content, and achieved good results in content innovation, effectively driving the growth of advertising and operator revenue by more than 30%. At the end of the year, the number of effective members of mango TV reached 50.4 million, a year-on-year increase of 40%. Xiaomang, a trendy domestic content e-commerce platform in the strategic cultivation period, had a peak daily activity of 1.26 million during the reporting period.
According to the data, in the Guduo 2021 network comprehensive popularity index ranking list, Mango Excellent Media Co.Ltd(300413) mango TV variety project occupies 8 seats in the top 10 list, of which “brother cutting through thorns” ranks first with a broadcast volume of 5.86 billion times in the whole year.
Questmobile shows that in the ranking of monthly activity of the four long video websites of Aiyou tengmang in 2021, the monthly active user scale of mango TV has stabilized at more than 200 million, and during the summer period from June to September, the monthly activity data of the platform continues to exceed Youku, ranking third in the industry.
Recently, with the in-depth development of comprehensive management in the field of culture and entertainment, Mango Excellent Media Co.Ltd(300413) opened a content reform and upgrading. According to the information of the investment promotion meeting, in 2022 Mango Excellent Media Co.Ltd(300413) will bring variety sequels of well-known IP such as sister 3 riding the wind and waves and brother 2 cutting through thorns; In terms of film and television dramas, in 2022, Mango Excellent Media Co.Ltd(300413) will successively launch monsoon theater works such as “choice of wife”, “summer of Zhang Weiguo” and “extraordinary doctor”.
According to reports, Mango Excellent Media Co.Ltd(300413) is actively laying out new business forms. According to the data, Xiaomang app downloads increased by more than 290% month on month, and the per capita residence time of Xiaomang app platform increased by 150%.
In terms of cutting-edge technologies, Mango Excellent Media Co.Ltd(300413) has deployed new technologies such as virtual artists and digital collections, Mango Excellent Media Co.Ltd(300413) XR has made great progress in related technologies, and launched several virtual artists such as Yaoyao and Xiaoyang. Mango Excellent Media Co.Ltd(300413) also relies on the IP accumulation in live entertainment such as script killing and secret room escape to test the water of NFT digital collection business, and plans to launch the meta universe matrix “unfinished Nu Wa” this year.
