Under the suspension of “fast capital”, the share price of Mango Excellent Media Co.Ltd(300413) fell, and the net profit growth in the fourth quarter of last year was almost stagnant.
On the evening of January 20, Mango Excellent Media Co.Ltd(300413) released the performance forecast. The net profit attributable to shareholders of Listed Companies in 2021 was 2.04 billion yuan to 2.14 billion yuan, an increase of 2.92% to 7.96% over the same period of the previous year. The shell finance reporter of the Beijing News noted that the revenue of the first three quarterly reports Mango Excellent Media Co.Ltd(300413) was 11.631 billion yuan, and the net profit attributable to the parent was 1.98 billion yuan. Therefore, its net profit in the fourth quarter was 60 million to 160 million, far lower than the growth rate in the first three quarters.
The announcement shows that popular variety shows such as “sister riding the wind and waves”, “brother cutting through thorns”, “goodbye to my lover” and word-of-mouth dramas such as “I’m fine in another country”, “Borzoi” and “the twelfth second” have effectively driven the company’s advertising and operator revenue growth by more than 30%. At the end of the year, the number of effective members of mango TV reached 50.4 million, a year-on-year increase of 40%. The three subsidiaries of mango film and television, mango entertainment and Shanghai mango mutual entertainment have been restructured. At present, they are in the period of business integration and transformation, and the main business indicators have decreased year-on-year.
Mango Excellent Media Co.Ltd(300413) once disclosed in the semi annual report that the company’s head IP kept breaking the record of investment attraction, such as sister riding the wind and waves (second quarter), which reached the highest amount of investment attraction for a single project in the first half of the year.
At the same time, in January this year, happy camp ended its 24-year broadcasting history and was revised into Hello Saturday Co.Ltd(002291) .
Mango Excellent Media Co.Ltd(300413) the staff of the board secretary office previously told the shell finance reporter that the revenue of “happy camp” is very limited to the overall revenue of the company. The company mainly focuses on the self-made content of mango TV.
In December 2020, Mango Excellent Media Co.Ltd(300413) announced that happy sunshine (the main body of mango TV company) planned to renew the purchase agreement on the network communication right of TV program information with Hunan Radio, film and television group. In principle, the price of the five-year renewal was the same as that in 2020, that is, 545.71 million yuan / year. When there was a phenomenal explosion, the price increased by 10%.
Nevertheless, the reporter noted that the share price of Mango Excellent Media Co.Ltd(300413) continued to decline with the suspension of happy camp. From January 4 to January 20, the share price of Mango Excellent Media Co.Ltd(300413) fell from 59.8 yuan / share to 43.01 yuan / share, a decrease of nearly 30%.
It is worth mentioning that since January 2 this year, mango TV has adjusted the price of film and television members. Among them, the price of monthly package has been increased by 1 yuan, the price of quarterly package has been increased by 5 yuan, the price of annual package has been increased by 10 yuan, the price of annual card has been increased by 20 yuan, and the price of monthly card and quarterly card has remained unchanged.
