The 14th five year plan for China's trade development has drawn a clear "road map" for China's trade work. It proposes to take digitization, intelligence, integration, greening and internationalization as the development direction, firmly grasp the strategic basis of expanding domestic demand, comprehensively promote consumption, and build China's big cycle as the main body China's new development pattern of international double circulation and mutual promotion provides strong support. The plan has strong guiding significance for expanding domestic demand and promoting consumption in the future. The development objectives take into account the short-term, medium and long-term, and the content highlights are prominent.
First, strengthen the circulation of digital empowerment and lead the innovative development of consumption. With the rapid development of digital economy, the popularization and application of digital technology and the rational use of circulation big data can promote the development of circulation industry and improve circulation efficiency and quality. In the four links of production, distribution, circulation and consumption of the national economic cycle, circulation plays a leading role in consumption and promotes and regulates the national economic cycle. Strengthening digital enabled circulation can promote China's trade to accelerate the realization of digital transformation, intelligent transformation and cross-border integration, and promote the vigorous development of new technologies, new formats and new models. The plan proposes to speed up the construction of digital infrastructure and the innovative application of digital technology, promote the digital transformation of circulation enterprises, create a smart consumption scenario, promote the development of new formats and new models such as live e-commerce and social e-commerce, focus on innovation driven, improve quality and efficiency, and provide an "accelerator" for the innovative development of consumption, so as to better improve the adaptability of the supply system to demand, Help supply side structural reform.
Second, make efforts in various fields to comprehensively promote consumption and tap the potential of a strong Chinese market. Consumption has been the first driving force to promote China's economic growth for many years, and plays a fundamental role in economic development. It is not only the "ballast" and "stabilizer" of China's economy, but also one of the main endogenous driving forces to build a new development pattern. The plan proposes to improve the quality and capacity of consumption from five aspects, including promoting the upgrading of traditional consumption, actively cultivating new growth points of consumption, vigorously developing service consumption, innovating and developing consumption carriers, and continuously improving the consumption environment, adhere to the strategic basis of expanding domestic demand, comply with the trend of upgrading residents' consumption, and combine expanding consumption with improving people's quality of life, We will improve the quality and capacity of consumption and accelerate the formation of a strong Chinese market, so as to give better play to the fundamental role of consumption in economic development.
Third, promote the modernization of rural commerce and circulation and promote the development of rural consumption. China's rural areas have a population of more than 500 million. During the 13th Five Year Plan period, the average annual growth rate of total retail sales of rural social consumer goods and the average annual growth rate of per capita consumption expenditure of rural residents are higher than those in cities and towns. There is great potential for rural market demand, and there is great room for rural consumption to improve. However, at present, China's rural areas are facing problems such as the imperfect cold chain logistics system and the lagging construction of commercial facilities. In this regard, the plan puts forward targeted measures to upgrade the rural business system, actively develop rural logistics, improve the Shenzhen Agricultural Products Group Co.Ltd(000061) circulation network, vigorously develop the Shenzhen Agricultural Products Group Co.Ltd(000061) cold chain and deepen the development of rural e-commerce, so as to better serve and connect the Rural Revitalization Strategy, make up for the shortcomings of rural circulation and consumption, fully release the potential of rural consumption and promote the two-way circulation between urban and rural areas.
Fourth, promote the integrated development of commercial products and realize the mutual promotion of supply and demand. In the national economic cycle, production and circulation promote each other and develop together to promote the dynamic balance between supply and demand. Production determines circulation, the nature of production mode determines the nature of circulation, the development level of production determines the scale and mode of circulation, and production is the material basis of circulation; Circulation also has a reaction to production. The situation of circulation restricts the scale, scope and development speed of production. The plan proposes to promote the integrated development of circulation and production, innovate the mode of circulation organization, vigorously expand productive services, strengthen the connection of digital transformation, realize the digital direct connection between production and consumption, promote the mutual promotion of supply and demand, the simultaneous development of production and marketing, expand the supply of high-quality goods and services, and lead and create new demand with high-quality supply, so as to better serve both ends of consumption and production, Achieve an efficient circulation system, link production and consumption on a larger scale, expand the scope of transactions, deepen the division of labor, improve production efficiency and promote wealth creation.
Fifth, promote the integration of domestic and foreign trade to better meet the needs of China's foreign markets. At present, China's domestic and foreign trade regulation system is not coordinated enough, there are obstacles for some enterprises to convert their operations in China's foreign markets, and the level of circulation and opening to the outside world still needs to be improved. As a result, the market demand has not been well met, affecting the release of consumption potential. The plan focuses on prominent problems and obvious weaknesses, proposes to improve the integrated regulation system of domestic and foreign trade, promote the connection of domestic and foreign trade laws and regulations, regulatory system, business qualification, quality standards, inspection and quarantine, certification and accreditation, develop and expand modern circulation enterprises, promote the high-level opening of circulation to the outside world, cultivate the integrated development platform of domestic and foreign trade, and innovate the integrated development mode of domestic and foreign trade, We will help achieve a high level of opening to the outside world, promote the integrated development of domestic and foreign trade, ensure the stability of the industrial chain, supply chain and national economic security, and improve the efficiency and level of China's large cycle with the international cycle.
Sixth, actively practice green and low-carbon and lead the transformation of domestic demand development mode. With the proposal of the major strategic objectives of China's carbon peak and carbon neutralization and the concept of green consumption becoming more and more popular, green products and packaging with recycling, energy conservation and low consumption will be more favored by consumers, the second-hand recycling market will be concerned, pedestrian streets, business districts and other commercial places will undergo green intensive transformation, green supermarkets, green restaurants The construction of green convenience stores will be the trend in the future. The plan proposes to benchmark international advanced experience, promote and implement the concept of green development, study and promote the evaluation and third-party evaluation system of circulation green development, guide circulation enterprises to practice the concept of green development, apply green energy-saving equipment and technology, guide production enterprises to promote green design and promote low-carbon, standardized and branded production, Build a new recycling system for renewable resources, so as to better promote the development of green consumption, drive the upstream energy conservation and emission reduction and the output of downstream green ideas through green circulation, and realize sustainable economic development.
(the author is vice president of the Research Institute of the Ministry of Commerce)
