On the 20th, the A-share market fell, the number of stocks exceeded 3800, most of the industry sectors closed down, while the household appliance sector strengthened against the trend, and the whole sector rose by 2.01%. The organization believes that the home appliance leader will accelerate the layout of home decoration channels, and the industry concentration is expected to accelerate to the leader.
the home appliance sector rose against the trend
According to the disk display, Guangdong Sunwill Precising Plastic Co.Ltd(002676) , Hangzhou Robam Appliances Co.Ltd(002508) , Midea Group Co.Ltd(000333) , Haier Smart Home Co.Ltd(600690) , Zhejiang Supor Co.Ltd(002032) , Joyoung Co.Ltd(002242) , Shannon Xinchuang, Shanghai Feilo Acoustics Co.Ltd(600651) , Ningbo Sunlight Electrical Appliance Co.Ltd(002473) , Gree Electric Appliances Inc.Of Zhuhai(000651) share prices rose by 5.73%, 4.62%, 4.51%, 3.66%, 2.75%, 2.2%, 1.77%, 1.49%, 1.46% and 1.39% respectively on the 20th.
In terms of individual shares, on January 11, Haier Smart Home Co.Ltd(600690) announced that the company plans to issue 41413600 new H shares at the allocation price of HK $28 per share, accounting for about 0.441% of the total issued shares and 1.469% of the H shares, and about 0.439% and 1.448% of the expanded total shares and H shares respectively. The net proceeds from the placement are expected to be about HK $1.15 billion. 70% of the net proceeds will be used for capacity construction of overseas industrial parks, 10% of the net proceeds will be used for information upgrading of overseas industrial parks, 5% of the net proceeds will be used for overseas channel construction and promotion, and 15% of the net proceeds will be used for relevant investment in ESG field, mainly including environmental impact management in the whole product life cycle R & D of environmental protection and low-carbon products and capacity-building of carbon neutralization.
In 2021, Fangtai group’s sales revenue reached 15.5 billion yuan, a year-on-year increase of 29% and 41% over 2019. In addition, Hisense Group released the operating data for 2021, saying that the company’s revenue last year was 175.5 billion yuan, the proportion of overseas business revenue increased to 42%, and Hisense Hitachi central air revenue increased by 38% year-on-year.
“Home appliances Gree Electric Appliances Inc.Of Zhuhai(000651) , Hangzhou Robam Appliances Co.Ltd(002508) , Midea Group Co.Ltd(000333) ” At present, the corresponding valuation in 2022 is only 8 times, 14 times and 16 times respectively, and the price cost scissors difference on the profit side is enlarged. Midea took the lead in raising the price in the air conditioning industry on January 1, and the early real estate completion on the demand side continues to recover and lag, driving the terminal sales of household appliances. The completion from January to November 2020 has increased by 16% year-on-year, so there is a double-click opportunity for valuation and performance. ” China Merchants Securities Co.Ltd(600999) analyst Chen Dongfei suggested paying attention to the improvement of main business profits, cross-border new energy auto parts Kingclean Electric Co.Ltd(603355) , Hisense Home Appliances Group Co.Ltd(000921) , and kitchen targets Zhejiang Supor Co.Ltd(002032) , Shanghai Flyco Electrical Appliance Co.Ltd(603868) .
some home appliance enterprises raise the average price of products
In 2021, the cost of raw materials for household appliances will be at a high level. Facing the impact of rising prices of raw materials, household appliance enterprises will improve the average price of products by optimizing product mix and adjusting marketing strategies.
“We are firmly optimistic about raw materials and real estate. Under the background of marginal easing, the leader of household appliance segmentation accelerates the breakthrough.” In this regard, Chen Meng, an analyst at capital securities, suggested paying attention to the Haier Smart Home Co.Ltd(600690) of Casati’s high-end leadership, “three winged bird” traffic front and the competitiveness improvement of globalization strategy, and the white electricity leader Midea Group Co.Ltd(000333) of diversified and global development; Hangzhou Robam Appliances Co.Ltd(002508) with rapid development of dishwasher and other businesses and Marssenger Kitchenware Co.Ltd(300894) and Zhejiang Entive Smart Kitchen Appliance Co.Ltd(300911) benefiting from the high prosperity of the industry and accelerated channel expansion; The industry demand for small kitchen appliances is expected to pick up in 2022, and the superimposed cost pressure is weakened year-on-year, resulting in strong performance elasticity. It is recommended to pay attention to Zhejiang Supor Co.Ltd(002032) , Joyoung Co.Ltd(002242) , Guangdong Xinbao Electrical Appliances Holdings Co.Ltd(002705) .
On the ecological cooperation between home appliance leaders and home decoration leaders, Huaan Securities Co.Ltd(600909) analyst Yin Yanji believes that: “This cooperation will bring several positive effects: from the perspective of home appliance enterprises, by putting the channels in front, it will help to shorten the contact distance with users, so as to capture users’ needs more accurately, and optimize their new product R & D, design, production and sales processes based on demand data to improve quality and efficiency; second, from the perspective of home decoration enterprises, with the help of the brand power of home appliance enterprises , which helps to enhance its user acquisition ability and promote its own product sales; Third, from the perspective of the industry, considering that when selecting home decoration enterprises for cooperation, home appliance leaders often tend to cooperate with local home decoration leaders to obtain the optimal flow entrance, while home decoration leaders also tend to cooperate with home appliance leaders to obtain the optimal brand power, therefore, this cooperation mode will form a ‘1 + 1 > 2’ effect, Accelerate the industry concentration to the leading concentration in the two fields. “
Reporter Zhang Jian
