“We should turn Song Yun Culture into an immersive and experiential scene.” At the two sessions of Zhejiang Province, the proposal brought by Xia Saili, member of Zhejiang CPPCC and chairman of sailizhenghong group, is related to Song Yun culture.
According to the work report of Zhejiang provincial government, the construction of Zhejiang cultural identity will be accelerated in 2022, and the research and inheritance of song rhyme culture and the brand building system of Southern Song culture will be systematically carried out.
How to create a golden card of Zhejiang history and culture represented by Song Yun Culture to help the construction of Zhejiang culture? CPPCC members put forward two key words: blending and innovation.
Song rhyme is an important cultural symbol with Chinese style and Zhejiang recognition. How to promote the inheritance of song rhyme culture? Zheng Peiqin, member of the CPPCC Zhejiang Provincial Committee, national first-class actor and teacher of the sound and Song Department of Zhejiang Conservatory of music, believes that the key is to integrate Song Yun into the present and enter the homes of ordinary people.
Hangzhou was the capital of the Southern Song Dynasty. For thousands of years, Zhejiang’s economy, culture, art, life and urban construction have been branded with the imprint of song rhyme and have influenced so far. However, in Zheng Peiqin’s view, Song Yun culture should not be limited to the feelings of literati, but also highlight “scholars” and family and country feelings.
“There is a famous Yue Temple in Hangzhou. It is well-known to be ‘loyal to the country’ in any era. We should strengthen the excavation in this regard.” She said that the creation of a series of literary and artistic works with the help of elements well known to the public such as silk and cultural celebrities can expand the coverage of song rhyme culture.
This is also the blending of history and modernity and the modern expression of song rhyme culture. “Turn the song rhyme culture into an immersive and experiential scene, and use external markers to enhance people’s consensus.”
She suggested that large public sculptures could be used as an introduction to launch TV programs, books and themed cultural exhibitions on the theme of song culture. “The museum should arrange a permanent song culture theme exhibition. All localities can develop song rhyme creative products and restore the food, dance, music, clothing, etc. of the Song Dynasty.”
At present, most of the monuments of the Southern Song Dynasty in Zhejiang are deeply buried underground. For a long time, there is a lack of representative and viewable architectural landscape to carry out spatial narrative. Xia Saili said that all parts of Zhejiang can selectively resume some Song Dynasty projects.
Shaoxing ancient fiber path is one of the few cultural relics of the eastern Zhejiang canal. Many goods on the Silk Road in the Song Dynasty went to sea through the eastern Zhejiang canal. She suggested that the restoration of canal landscapes such as fiber pulling in Shaoxing ancient fiber path could be considered as an experiential tourism project.
Like Xia Saili, Zheng pan, member of the Zhejiang provincial CPPCC and vice chairman of the Hangzhou Municipal Committee of the Zhigong party, believes that on the road of spreading song rhyme culture, we should do a good job in the integration of culture and tourism.
He suggested that the immersive performance technique of walking into the film in Hengdian Entertainment Co.Ltd(603103) city can be used for reference, so that the audience can wear Song Dynasty clothes and perform at every node with a story in the Royal Street of the Southern Song Dynasty in Hangzhou, connecting a complete scenic spot. “Let the audience be deeply impressed by the culture of Song Yun, rather than walking around to buy souvenirs and eat snacks.”
The Millennium song rhyme “flies into the homes of ordinary people” should not only blend all walks of life, but also innovate communication forms, so that people can feel and spread.
Zheng Pan said that at present, the publicity of Song Yun culture is mainly concentrated in traditional media such as newspapers, news and publishing books. It is lack of systematic and digital resource sharing, display and communication platform, so it is difficult to go deep into young people. “In the long run, it is easy to cause the fault and loss of song rhyme culture.”
2021 is the first year of digital reform in Zhejiang. He believes that the innovative dissemination of Song Yun culture is inseparable from digital empowerment.
He suggested that modern high-tech means such as holography, AR, VR, naked eye 3D and digital 5D can be explored and used in the museum to present the prosperity of the Southern Song Dynasty in a three-dimensional way, so that visitors can experience “crossing” when they are in the museum.
In addition, the cultural tourism platform can be used to form a series of “Song rhyme Zhejiang” cultural tourism experience routes. Through digital technology, reconstruct the three-dimensional transportation route of “Liangzhe road” and even China, so that people can feel the cultural scenery of that year in the process of tourism.
In order to seize the “communication desire” of young people and let Song Yun Culture out of the circle, Zheng pan suggested that the local network anchor of Song Yun culture can be created or combined by using the new media platform to tell the story of Song Yun Culture in a fashion closer to young people.
