Since the launch of the “2022 national online New Year’s festival” (hereinafter referred to as the “New Year’s festival”) guided by the Ministry of Commerce in conjunction with relevant departments, local online promotion activities have been wonderful.
The first financial reporter learned from the Ministry of commerce that according to the monitoring of key e-commerce platforms by business big data, in this “New Year’s festival”, quality new year’s goods have become a procurement hotspot, consumption upgrading casts a better quality life, and the lifestyle leads the new consumption trend.
For example, in terms of quality goods, semi-finished dishes are popular, and the sales of prefabricated dishes increased by 45.9% year-on-year.
At the same time, the sales of boxed food and nutritional supplements increased significantly. Chocolate gift boxes and Nanfang Black Sesame Group Co.Ltd(000716) pills increased by 67.4% and 105.9% respectively year-on-year.
On the 20th, Shu jueteng, spokesman of the Ministry of Commerce, said at a regular press conference that according to the monitoring of the Ministry of Commerce, at present, the supply of daily necessities in all parts of the market is sufficient, the price is generally stable, the sales of traditional new year goods, high-quality fresh food, seasonal clothing, smart appliances, flowers and green plants are booming, time-honored restaurants and characteristic restaurants are popular, and ice and snow consumption such as skiing and skating is hot enough, The consumer market started steadily. During the festival, business departments at all levels will further strengthen market monitoring and emergency duty, make overall arrangements for consumption promotion, market supply guarantee and other work, and ensure that the people have a happy and healthy Spring Festival.
upgrading the consumption quality of household appliances
According to the monitoring of key e-commerce platforms by business big data, consumption upgrading has created a better quality of life in this “New Year’s goods Festival”.
Among them, intelligent cleaning appliances were welcomed by consumers, and the sales of mite remover and floor washer increased by 40.1% and 32.9% respectively year-on-year. The consumption quality of household appliances was upgraded, and the intelligent projector and intelligent massage instrument increased by 89.5% and 34.8% respectively year-on-year.
Personalized consumption stimulated market vitality, whole house customization became a new trend of home decoration, and commodity sales increased by 53.3% year-on-year. Online consumption of cultural and creative goods and Guochao goods became popular. The sales of Museum Cultural and creative goods, Guochao goods, ethnic musical instruments and Hanfu increased by 83.3%, 72.4%, 44.6% and 32.9% respectively year-on-year.
At the same time, the new lifestyle leads the new consumption trend.
“Green” became the main color of the new year, and the sales of environmental protection fur, environmental protection bags and environmental protection tableware increased by 223.3%, 44.6% and 22.0% respectively year-on-year. healthy organic food has become a trend. The sales of organic vegetables, organic milk and bee products increased by 187.8%, 38.8% and 45.3% respectively year-on-year.
It is worth noting that the “Winter Olympic wind” has heated the ice and snow economy. The sales of ski equipment increased by 51.9% year-on-year, the sales of Winter Olympic souvenirs increased by 26.9 times year-on-year, and the ticket sales of ice and snow theme park and ski scenic spot increased by 131.5% and 95.2% year-on-year respectively.
major e-commerce platforms do not close during the Spring Festival
Shu jueteng said that the Spring Festival is a traditional festival in China and a peak season for residents’ consumption. The Ministry of Commerce will coordinate the epidemic prevention and control and consumption promotion. While guiding and urging all localities to implement the epidemic prevention and control measures, it will effectively ensure the market supply during the festival and better meet the festival consumption needs of residents.
She said that one is to prosper and activate the festival market. The Ministry of Commerce, together with relevant departments, will jointly guide and hold the “New Year’s festival” for nearly one month. Major e-commerce platforms will not close during the Spring Festival, and launch more green, intelligent and high-quality goods, catering packages, customized New Year’s Eve meals, etc. according to the consumption characteristics of the festival. On the premise of doing a good job in epidemic prevention and control, all localities will also carry out festival consumption promotion activities in various forms and Wuxi Online Offline Communication Information Technology Co.Ltd(300959) combination.
Second, ensure market supply. Guide commercial circulation enterprises to open their doors normally during the Spring Festival, urge enterprises to further strengthen the organization of goods sources, replenish goods in time, and effectively ensure the supply of the festival market. Together with relevant departments, the central reserve beef and mutton will be released to some provinces, autonomous regions and cities, guide all localities to actively enrich local reserves, and timely organize the release of winter stored vegetables and other daily necessities. Guide the epidemic areas to be nearby, divided into districts and levels, joint protection and joint supply, and ensure the stable supply of daily necessities.
The first financial reporter learned from the Ministry of commerce that the “new year goods Festival” jointly guided by the Ministry of Commerce and other departments will be held from January 10 (the eighth day of the twelfth lunar month) to February 7 (the seventh day of the first lunar month) in 2022.
According to the local supporting activity plans, Liaoning, Shanghai, Jiangsu, Zhejiang, Fujian, Guangxi, Yunnan, Qingdao, Xiamen and other 9 places are determined as the branch venues. It is reported that the activity will follow the principle of “government guidance, enterprise oriented and market-oriented operation”, and will be carried out in accordance with the “1 + n” organization mode of “one game of chess” in China and key areas. Meanwhile, the e-commerce live broadcast of commodities with national characteristics of the Shanghai Cooperation Organization will be held simultaneously, and the ambassadors of SCO countries to China will be invited to recommend their own characteristic products or cultural and tourism resources through e-commerce live broadcast or video recording.
During the “New Year’s festival”, the epidemic prevention and control measures were practical and more powerful. All localities will urge and guide enterprises participating in the “New Year’s goods Festival” to strengthen the main responsibility for epidemic prevention and control, strengthen personnel protection and daily monitoring, standardize epidemic prevention procedures in commodity warehousing, sorting and distribution, especially strictly implement epidemic prevention measures in the whole process of the cold chain. At the same time, give full play to the role of new terminal retail and other facilities, reduce personnel contact and reduce the risk of epidemic spread.
