This plan is formulated in accordance with the tourism law of the people’s Republic of China in order to implement the 14th five year plan for national economic and social development of the people’s Republic of China and the outline of long-term objectives for 2035.
I. development environment
(I) development achievements.
During the 13th Five Year Plan period, under the strong leadership of the Party Central Committee with Comrade Xi Jinping as the core, the national culture and tourism industry adhered to the general tone of seeking progress while maintaining stability, implemented the new development concept, adhered to the integrated development of culture and tourism, accelerated the supply side structural reform of tourism, prospered and developed mass tourism, and innovated to promote global tourism, We will strive to promote the high-quality development of tourism and actively promote the further integration of tourism into the national strategic system.
The position of tourism as a strategic pillar industry of the national economy is more consolidated. Since the 13th five year plan, tourism and other industries have been integrated and developed in a coordinated manner across borders, the industrial scale has continued to expand, new business forms have emerged, and the comprehensive driving role of tourism in the steady and healthy development of the economy has become more prominent.
Tourism has become a rigid demand for a better life in a well-off society. During the “13th five year plan” period, the average person traveled more than 4 times a year. Through tourism, the people enjoy the beautiful mountains and rivers of the motherland and feel the splendid cultural charm, which has effectively improved their sense of gain, happiness and security.
Tourism has become an important carrier for inheriting and carrying forward Chinese culture. Culture and tourism are deeply integrated and mutually promoted. Red tourism, rural tourism, tourism performance and cultural heritage tourism are booming. Tourism has played a greater role in disseminating excellent Chinese traditional culture, revolutionary culture and advanced socialist culture.
Tourism has become an important driving force to promote the optimization of economic structure. All provinces, autonomous regions, municipalities directly under the central government and key tourism cities have given priority to the development of tourism as a leading industry, pillar industry and leading industry, so as to create a high-quality development environment for tourism.
Tourism has become an important field to practice the concept of “green water and green mountains are golden mountains and silver mountains”. Under the premise of strict ecological protection, all regions have scientifically and reasonably promoted the realization of the value of ecological products, and walked out of a characteristic tourism path of ecological priority and green development.
Tourism has become an important new force to win the battle against poverty and help rural revitalization. In promoting poverty alleviation, all regions have generally relied on red cultural resources and green ecological resources to vigorously develop rural tourism, which has further consolidated the foundation for Rural Revitalization.
Tourism has become an important channel to strengthen foreign exchanges and cooperation and enhance the country’s cultural soft power. During the 13th Five Year Plan period, inbound and outbound tourism developed in a healthy and orderly manner, with an annual total number of inbound and outbound tourists exceeding 300 million. “One belt, one road” China tourism cooperation and Asian tourism promotion plan have been developed in depth. Tourism plays an important role in telling China’s story, displaying the image of “beautiful China” and promoting cultural exchanges.
(II) development opportunities and challenges.
During the 14th Five Year Plan period, China will fully enter the era of mass tourism. The development of tourism is still in an important period of strategic opportunities, but there are new development and changes in opportunities and challenges.
Entering a new stage of development, tourism is facing new requirements for high-quality development. After building a well-off society in an all-round way, the people’s tourism consumption demand will change from low-level to high-quality and diversified, and from focusing on sightseeing to taking into account sightseeing and leisure vacation. Profound changes have taken place in the travel and consumption preferences of mass tourism, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) and the integration of tourism products and services has accelerated. In the era of mass tourism, the achievements of tourism development should be shared by the people. Tourism should give full play to the positive role of serving, enriching, benefiting and entertaining the people, and become a happy industry with remarkable characteristics of the times.
The construction of a new development pattern is not only conducive to the tourism industry to give full play to its unique advantages, but also puts forward the important task of expanding domestic demand for the tourism industry. To speed up the construction of a new development pattern with China’s large cycle as the main body and China’s international double cycle promoting each other, we need to make full use of the advantages of wide coverage, strong driving force and high openness of tourism to build it into an important engine to promote national economic growth. At the same time, we should strengthen reform and opening up, give better play to the role of tourism, and make greater contributions to accelerating the release of domestic demand potential, forming a strong Chinese market and unblocking the national economic cycle.
The implementation of innovation driven development strategy not only gives new momentum to tourism, but also puts forward new requirements for innovative development of tourism. Adhering to the core position of innovation in the overall situation of modernization and promoting the in-depth development of a new round of scientific and technological revolution and industrial reform will have a profound impact on the whole tourism chain, such as tourism information acquisition, supplier selection, consumption scene creation, convenient payment and social sharing. At the same time, we should make full use of digital, networked and intelligent scientific and technological innovation achievements, upgrade traditional tourism formats, innovate products and service modes, and promote the transformation of tourism from resource driven to innovation driven.
Building a cultural power has defined the development direction of tourism, and tourism also needs to play a more active role. To promote the construction of a cultural power, it is required to adhere to the principle of shaping tourism with culture and highlighting culture with tourism, and promote the integrated development of culture and tourism. At the same time, we should give full play to the important role of tourism in disseminating Chinese culture, displaying the achievements of modernization and cultivating socialist core values.
Strengthening the system concept is not only conducive to the comprehensive, coordinated and sustainable development of tourism, but also puts forward a new task of overall development and security for tourism. Strengthening forward-looking thinking, overall planning, strategic layout and overall promotion, giving full play to the area polarity of the central, local and all parties, and realizing the unity of development quality, structure, scale, speed, efficiency and safety are conducive to creating a more dynamic development environment for tourism, providing more sustainable development power and forming a development advantage with more international competitiveness. At the same time, we should coordinate the two major events of development and security, pay attention to preventing and resolving risks, and hold the bottom line of epidemic prevention and control, production safety, ecological security and ideological security.
Today’s world is experiencing great changes that have not been seen in a century. The international environment is severe and complex. The epidemic of covid-19 pneumonia has a wide and far-reaching impact, and the uncertainty of global tourism has increased significantly. China’s development environment has also undergone profound changes. The unbalanced and insufficient development of tourism is still prominent. There is still a certain gap from meeting the people’s new expectations for a better life. Tourism demand has not been fully released. The task of structural reform on the supply side of tourism is still heavy, the driving force of innovation is still insufficient, and the governance capacity and level need to be further improved, International competitiveness and influence need to be further strengthened.
II. General requirements
(I) guiding ideology.
Hold high the great banner of socialism with Chinese characteristics, fully implement the spirit of the 19th CPC National Congress and all previous plenary sessions of the 19th CPC National Congress, adhere to the guiding ideology of socialism with Chinese characteristics in the new era, adhere to the general tone of seeking progress while maintaining stability, take promoting high-quality development of tourism as the theme, deepen the supply side structural reform of tourism as the main line, and pay attention to demand side management, With reform and innovation as the fundamental driving force and meeting the people’s growing needs for a better life as the fundamental purpose, adhere to the system concept, coordinate development and security, protection and utilization, build a new development pattern, innovate and improve China’s tourism under the condition of normalization of epidemic prevention and control, and promote inbound tourism step by step and orderly under the premise of effective control of the international epidemic Steadily develop outbound tourism, strive to promote the in-depth integration of culture and tourism, strive to improve the modern tourism system, accelerate the construction of a tourism power, and strive to achieve higher quality, more efficient, more equitable, more sustainable and safer development of tourism.
(II) basic principles.
— adhere to shaping tourism with culture and highlighting culture with tourism. Guided by the socialist core values, let tourism become a process for people to understand Chinese culture and enhance cultural self-confidence, and promote the organic unity of social and economic benefits of tourism.
— adhere to the concept of system and build a strong defense line. Firmly establish safety awareness and do a good job in preventing and resolving major risks. Fully understand that the prevention and control of covid-19 pneumonia is related to the overall development of tourism, implement the epidemic prevention and control requirements to all links and fields of tourism, and resolutely cut off the chain of transmission of the epidemic through tourism channels.
— adhere to tourism for the people and driven by tourism. Taking the people as the center, we will better meet the mass characteristic and multi-level tourism needs, give full play to the comprehensive driving role of tourism, release the multiplier effect of “one industry prospers and all industries prosper”, create more employment and entrepreneurship opportunities, and better serve economic and social development.
— adhere to innovation driven and high-quality development. We will build a new development pattern, innovate systems and mechanisms, widely apply advanced science and technology, promote the innovation and improvement of tourism formats, service modes, consumption patterns and management means, and develop smart tourism.
— give priority to ecology and make scientific use of it. Respect, comply with and protect nature, firmly hold the ecological bottom line, enhance the awareness of ecological civilization, make rational use of natural resources, and accelerate green and low-carbon development.
(III) development objectives.
By 2025, the development level of tourism will continue to improve, the modern tourism system will be more perfect, the effective supply, high-quality supply and flexible supply of tourism will be more abundant, and the consumption demand of mass tourism will be better met. The foundation for epidemic prevention and control is stronger, and the requirements for scientific and accurate prevention and control are fully implemented in the tourism industry. China’s tourism is booming, inbound and outbound tourism is advancing in an orderly manner, the international influence and competitiveness of tourism are significantly enhanced, and significant progress has been made in the construction of a tourism power. Culture and tourism are deeply integrated, a number of world-class scenic spots and resorts with rich cultural heritage are built, a number of national tourism and leisure cities and blocks with distinctive cultural characteristics are created, and the development of red tourism and rural tourism is accelerated. The ability of tourism innovation has been significantly improved, the construction of barrier free tourism environment and services have been further strengthened, the characteristics of smart tourism are obvious, the level of industrial chain modernization has been significantly improved, the vitality of market players has been significantly enhanced, and the role of tourism in serving the country’s economic and social development, meeting the people’s cultural needs, enhancing the people’s spiritual strength and promoting the improvement of social civilization has become more prominent.
Looking forward to 2035, the characteristics of diversified tourism demand, supply quality, regional coordination and achievement sharing will be more obvious, and the supply of high-quality tourism represented by national cultural parks, world-class tourist attractions and resorts, National Tourism and leisure cities and blocks, red tourism integration development demonstration areas and key Rural Tourism Villages and towns will be more abundant, The comprehensive functions of tourism have been brought into full play, and its overall strength and competitiveness have been greatly improved. It has basically built itself into a world tourism power, made an important contribution to building a cultural power, and made a positive contribution to basically realizing socialist modernization.
III. adhere to innovation driven development
We must strengthen independent innovation, gather superior resources, and combine the needs of epidemic prevention and control work to accelerate the Intelligent Tourism characterized by digitalization, networking and intellectualization, deepen the “Internet plus tourism” and expand the application of new technology scenarios.
(I) promote the development of smart tourism.
Innovate the public service mode of smart tourism, effectively integrate tourism, transportation, meteorology, surveying and mapping and other information, comprehensively apply the fifth generation mobile communication (5g), big data, cloud computing and other technologies, timely release real-time information such as meteorological early warning, road traffic and tourist reception, strengthen the construction of tourism reservation platform, and promote time-based reservation, traffic monitoring Scientific guidance, diversion and other services. Construction of tourism monitoring facilities and big data platform, promote “Internet plus regulation”, and establish a precise regulatory mechanism for big data.
We will build a batch of intelligent tourist city, tourist attraction, resort area and tourist block, cultivate a number of intelligent tourism innovation enterprises and key projects, develop digital experience products, develop immersive interactive experience, virtual exhibition, intelligent guide and other new tourism services, and promote the Internet plus tourism scene construction. Improve 5g network coverage in key tourism areas such as tourist attractions and resorts. Promote the digital and intelligent transformation and upgrading of parking lots, tourism distribution centers, tourism consulting centers, tourist service centers, special tourist roads, tourist toilets, tourist attractions and internal guidance and identification systems in resorts. Effectively integrate Wuxi Online Offline Communication Information Technology Co.Ltd(300959) resources through the Internet, promote the transformation and upgrading of travel agencies and other tourism enterprises, and encourage scenic spots, resorts, tourism hotels, theme parks, home stay and other cooperation with internet service platforms to build online flagship stores. Encourage the use of big data and other means according to law and regulations to improve the pertinence and effectiveness of tourism marketing communication.
(II) accelerate the application of new technologies and technological innovation.
Accelerate the application and popularization of new technologies such as big data, cloud computing, Internet of things, blockchain and 5g, Beidou system, virtual reality and augmented reality in the tourism field, and improve the development level of tourism with scientific and technological innovation. Vigorously improve tourism service related technologies, enhance the experience and interaction of tourism products, and improve the convenience and safety of tourism services. Encourage the development of tourist oriented tourism platforms and system tools with comprehensive functions such as intelligent recommendation, intelligent decision-making and intelligent payment. Promote the comprehensive integrated application of holographic display, wearable devices, services Siasun Robot&Automation Co.Ltd(300024) , intelligent terminals, UAVs and other technologies. Promote the R & D and application demonstration of smart tourism public services, tourism market governance “smart brain”, interactive immersive tourism performance and other technologies.
Actively develop tourism resource protection and development technology, and focus on promoting technology R & D and application demonstration such as tourism resource survey, tourism resource security protection, digital display of cultural relics and cultural resources, creative product development, tourist carrying capacity evaluation, tourism credit evaluation, intelligent planning, design and simulation, tourism security risk prevention, etc. Promote the construction of Internet of things sensing facilities, strengthen the real-time monitoring and management of important tourism resources and key facilities and equipment, and promote the application of unmanned and non-contact infrastructure.
Promote the technological upgrading of tourism equipment, and focus on promoting independent innovation and high-end manufacturing of night tourism equipment, RV and camp, mobile accommodation equipment, amusement facilities and equipment, ice and snow equipment, cruise yacht, low altitude tourism equipment, Intelligent Tourism equipment, passenger ropeway in scenic spots, etc.
(III) improve the comprehensive efficiency of the innovation chain.
Strengthen the basic theoretical research of tourism big data, promote the construction of regional and thematic tourism big data systems, promote the establishment of a number of key tourism technology laboratories and technological innovation centers, select and identify a number of national tourism science and technology demonstration parks, comprehensively improve the innovation ability of tourism science and technology, and form an innovation ecology jointly built by upstream and downstream.
All regions should establish a data sharing mechanism between tourism departments and public security, transportation, statistics, market supervision, finance, industry and information technology departments, integrate and share cultural and tourism information systems, improve the tourism statistics index system, improve the accuracy and scientificity of tourism statistics, deepen the application of tourism statistics and big data decision support, and strengthen the operation monitoring of tourism industry, And do a good job in connection with the epidemic prevention and control management platform in the region, so as to improve the level of tourism supervision and public information services. We will implement the national network security classification protection system, strengthen data security management, establish and improve security protection systems and measures for data collection, transmission, storage, use and other links, and prevent data leakage, tampering and abuse.
Promote the integration and linkage of resources among the government, enterprises, universities, scientific research institutes and other subjects, build an open and efficient collaborative innovation network, encourage tourism application innovation cooperation, and support a number of tourism science and technology innovation projects. Implement the training plan for innovative tourism talents.
IV. optimize the layout of tourism space
According to relevant plans, implement major regional strategies, coordinated regional development strategies, key tasks of the 14th five year plan and main functional area strategies, integrate cross regional resource elements, promote coordinated urban-rural and regional development, and build a tourism spatial layout and support system to promote high-quality development.
(I) build a new pattern of tourism space.
Comprehensively consider the context, geographical context, water context, transportation trunk lines and major national development strategies, coordinate the development of ecological security and tourism, and rely on the Great Wall, the Grand Canal, the Long March, the Yellow River National Cultural Park and the Silk Road tourism belt, the Yangtze River international gold tourism belt, the coastal gold tourism belt, the Beijing Harbin Beijing Hong Kong Macao high-speed railway, the Taihang Mountain Wuling Mountain and the Wanli tea ceremony, Build a new pattern of national tourism space of “point radiation, belt series and network coordination”. We will improve the coordination mechanisms for major regional strategic tourism, such as the coordinated development of Beijing, Tianjin and Hebei, the development of the Yangtze River economic belt, the construction of the Great Bay area of Guangdong, Hong Kong and Macao, the integrated development of the Yangtze River Delta, the ecological protection and high-quality development of the Yellow River Basin, and promote the integrated utilization of tourism resources across administrative regions. Strengthen the integration of regional tourism brands and services, and support the tourism development of Beijing Zhangjiakou sports and cultural tourism belt, Yellow River cultural tourism belt, Bashu cultural tourism corridor, Hangzhou Yellow River natural ecology and cultural tourism corridor, Taihang mountain area, etc. We will continue to promote the construction of cross regional characteristic tourism functional areas. We will continue to launch a number of national tourist scenic routes and high-quality self driving routes, and create a number of world-class and national tourist routes. Encourage different regions to achieve differentiated development according to local conditions.
The eastern region will accelerate the modernization of tourism, establish and improve the leisure and vacation system, and enhance the core competitiveness of tourism. The central region will accelerate the improvement of the tourism system, strengthen the integration of tourism resources, and promote the upgrading of tourism brands. The western region will give full play to its advantages in natural ecology, ethnic folk customs and border scenery, strengthen the construction of tourism infrastructure and public service system, and develop characteristic tourism. Northeast China will promote the transformation and upgrading of tourism, improve the level of tourism services, vigorously develop characteristic industries such as ice and snow in cold areas and ecotourism, and create an ice and snow tourism belt with international influence. The state has increased its support to the central and western regions and Northeast China in terms of policies, brand creation and market docking, so as to further promote the coordinated development of regional tourism.
Support old revolutionary base areas, ethnic minority areas, border areas and underdeveloped areas to give full play to the advantages of characteristic tourism resources, accelerate the cultivation of tourism products, and create a number of demonstration areas for integrated development of red tourism, key counties of leisure agriculture, beautiful leisure villages, villages and towns with ethnic minority characteristics, demonstration areas of ethnic cultural tourism, pilot areas of border tourism and cross-border tourism cooperation areas. Promote the construction of new Tibet Yunnan Guangxi border tourism belt. We will implement the “plan for tourism to promote exchanges and integration among all ethnic groups”, promote the all-round embedding of all ethnic groups in space, culture, economy, society and psychology, improve the people’s livelihood and well-being of all ethnic groups, and forge a strong sense of the community of the Chinese nation. We will continue to strengthen the construction and brand building of the “three regions and three states” tourism link, optimize and improve the classic line of Silk Road culture, the border extreme experience line, the trace line of Yunnan Tibet tea horse ancient road and the paradise line of the great Shangri La. While developing tourism in border areas, we should guard the first line of defense against foreign imports, establish and improve special prevention and control mechanisms, consolidate the main responsibilities of tourism operators and industrial supervision responsibilities, and prevent the epidemic from spreading into China through border tourism.
(II) optimize the layout of tourist cities and tourist destinations.
Build a number of tourism hub cities, gradually improve the comprehensive transportation service function, and enhance the radiation and driving role of regional tourism. Support Guilin and other places to build world-class tourist cities and build a number of key tourist cities and characteristic tourist destinations.
Highlight key points, give full play to advantages, and build a number of characteristic tourism destinations by classification. Relying on the National Red Tourism classic scenic spots, carry forward the revolutionary spirits such as the great party building spirit, Jinggangshan spirit, long march spirit, Yan’an spirit and Xibaipo Spirit, and create a number of red tourism destinations. Relying on world cultural heritage, national famous historical and cultural cities and cultural relics protection units at all levels, on the basis of strengthening protection, make full use of all kinds of cultural relics resources, and build a number of historical and cultural tourism destinations. Relying on characteristic geographical landscapes, natural resources and ecological resources, improve comprehensive service functions, and build a number of tourism destinations such as mountains, islands, wetlands, ice and snow, grasslands, deserts, lakes, hot springs and health care. Promote the innovative development of tourism in xiong’an new area of Hebei Province, and speed up the construction of Hainan international tourism consumption center and Pingtan international tourism island.
(III) optimize urban and rural tourism and leisure space.
Promote more cities to take tourism and leisure as the basic function of the city, fully consider the tourism and leisure needs of tourists and local residents, scientifically design and layout tourism and leisure blocks, reasonably plan and build the leisure and vacation belt around the city, promote the construction of greenways, cycling roads, recreation roads and country parks, improve the tourist experience and provide “micro vacation” for urban and rural residents Create conditions for “micro tourism”.
In the planning and construction of urban agglomerations, based on meeting the consumption needs of tourism and leisure in the same city and integration, scientifically layout and improve the tourism and leisure functional areas, give priority to ensuring major regional tourism and leisure projects, and do a good job in traffic connection and service supporting.
In the urban planning and layout, focusing on promoting the new urbanization and beautiful rural construction with people as the core, improve the efficiency of space allocation, optimize the tourism and leisure functions, reasonably plan and build characteristic tourism villages and towns, promote the differentiated and characteristic development of rural tourism according to local conditions, promote the aggregation of multiple functions, and create a new leisure space suitable for living, business and tourism.
V. building a scientific protection and utilization system
Adhere to cultural guidance and ecological priority, and integrate cultural connotation into the whole process of tourism development. Adhere to the concept of “green water and green mountains are golden mountains and silver mountains”, promote the harmonious coexistence between man and nature through the development of tourism, steadily promote the construction of national cultural parks and national parks, and create a highland for the protection and utilization of human and natural resources.
(I) protect and inherit cultural resources.
We should give priority to protection, develop in protection and protect in development, take excellent human resources as the backbone, deeply excavate and explain the cultural connotation, integrate historical culture and modern civilization into tourism development, improve tourism quality, and promote the inclusion of more cultural relics and cultural resources into tourism routes on the premise of protecting and managing according to law and ensuring the safety of cultural relics Integrate into scenic spots and actively spread excellent Chinese traditional culture, revolutionary culture and advanced socialist culture.
We will further promote the general survey of Chinese cultural resources and work together to promote the general survey of tourism resources. We will strengthen the protection and display of grotto temples, promote the protection and utilization of large sites and the construction of national archaeological site parks, and reasonably support tourism service functions. We will promote the centralized and continuous protection and utilization of revolutionary cultural relics and the protection and display of cultural relics in party history, and improve the protection and display level of relics of major events, sites of important conferences, sites of important institutions and houses of important figures. Promote qualified cultural and Expo units to enhance tourism service functions and improve the level of exhibition and exhibition. Relying on the Intangible Cultural Heritage Museum, intangible cultural heritage heritage Experience Center (Institute, point), intangible cultural heritage workshop and other places, cultivate a number of intangible cultural heritage tourism experience bases, promote the organic integration of intangible cultural heritage into tourism products and routes, and realize better inheritance and dissemination. Carry out rational tourism development for major projects representing the achievements of socialist construction, and deeply tap the spiritual connotation contained therein. Innovate the “four commons” concept of Chinese national history, display it in scenic spots, and tell tourists the story of the Chinese national community.
(II) protect and make good use of natural resources.
Implement Xi Jinping the idea of ecological civilization, adhere to ecological protection first, moderately develop ecotourism, and realize the unity of ecological protection, green development and improvement of people’s livelihood. Fully consider the ecological carrying capacity and natural restoration capacity, promote the sustainable development of ecotourism, launch a number of ecotourism products and routes, and strengthen the publicity and education of ecological protection, so that tourists can consciously enhance their awareness of ecological protection and form a green consumption and healthy lifestyle while feeling the magic charm of nature. Actively use technical means to do a good job in reservation regulation, environmental monitoring and flow dredging, so as to minimize the impact of tourism activities on the natural environment.
(III) innovate the mode of resource protection and utilization.
Promote the construction of national cultural parks, vividly present the unique creation, value concept and distinctive characteristics of Chinese culture, establish and highlight the Chinese cultural symbols and image shared by all ethnic groups, explore new ways to protect, inherit and utilize cultural relics and cultural resources in the new era, and build national cultural parks into a historical and cultural corridor for inheriting Chinese civilization The common spiritual home of the Chinese nation and a cultural and tourism experience space to improve people’s quality of life.
Accelerate the construction of national cultural parks such as the Great Wall, the Grand Canal, the long march and the Yellow River, integrate cultural relics and cultural resources with prominent significance, important influence and major themes, focus on the construction of four main functional areas: control and protection, theme display, cultural and tourism integration and traditional utilization, and implement five major projects: protection and inheritance, research and exploration, environmental supporting, cultural and tourism integration and digital reproduction, Highlight the overall recognition of “the Great Wall”, “the Millennium canal”, “the 25000 mile long march” and “the Jiuqu Yellow River”. We will promote the integrated development of high-quality cultural tourism resources, and scientifically plan and develop cultural tourism products and commodities. Launch the classic route of combined transport for visiting and sightseeing, and carry out overall brand building and marketing promotion.
Promote the construction of nature reserve system with national parks as the main body, and form a new system and model of natural ecosystem protection. Give full play to the comprehensive functions of national parks such as education and recreation. On the premise of protection, make scientific planning for some natural spaces such as forests, grasslands, lakes, wetlands and deserts with good ecological stability and strong environmental carrying capacity according to law, carry out forest health, natural education, ecological experience and outdoor sports, and build a high-quality and diversified ecological product system. Establish a departmental coordination mechanism to strengthen cooperation in resource sharing, product R & D, talent exchange, publicity and promotion, supervision and law enforcement in ecological civilization education, natural ecological protection and tourism development and utilization.
Vi. improve the supply system of tourism products
Based on the sound modern tourism system, we should accelerate the structural reform of the supply side of tourism, increase the supply of awesome tourism products, stimulate the vitality of all kinds of tourism market players, and promote “tourism +” and “+ tourism” to form a new situation of multi industry integration and development.
(I) enrich the supply of high-quality products.
Adhere to excellence, put the provision of high-quality products in the first place, improve the level of supply capacity, strive to create more tourism boutiques reflecting cultural connotation and humanistic spirit, and enhance China’s tourism brand image. Adhere to the unity of standardization and personalization, optimize the structure of tourism products, innovate the tourism product system, launch more customized tourism products and tourism routes according to the needs of different groups, and develop tourism projects with strong experience and interaction.
Build a number of world-class tourist attractions and resorts with rich cultural heritage. Based on world heritage sites and national 5A scenic spots, we will deeply explore and display the spiritual connotation of Chinese culture carried by tourism resources, innovate development models, improve standards and guidelines, make overall use of resources, strengthen policy support, ensure factor allocation, steadily promote construction, and create a world-class scenic spot with uniqueness, representativeness and international influence. On the basis of national tourist resorts and major holiday projects, we will fully combine cultural heritage, theme entertainment, high-quality performing arts, business exhibitions, urban leisure, sports, ecotourism, rural tourism, medical care and health care to create core holiday products and high-quality performing arts projects, develop characteristic cultural and creative products and tourism commodities, and enrich night cultural tourism products, Set off the overall cultural landscape and strong holiday atmosphere, and cultivate world-class tourist resort.
Build a number of national tourism and leisure cities and blocks with distinctive cultural characteristics. On the basis of meeting the leisure life of local residents and the tourism and vacation needs of foreign tourists, cultivate a national tourism and leisure city with distinctive cultural characteristics, strong tourism and leisure consumption and beautiful ecological environment. Make full use of urban historical and cultural blocks, public cultural facilities, characteristic businesses, catering and other resources, strengthen the protection and utilization of cultural relics and intangible cultural heritage, highlight local cultural characteristics, optimize the allocation of transportation and public service facilities, improve the tourism service functions of public cultural facilities, and encourage the extension of the opening hours of various public facilities with leisure functions, Build a national tourism and leisure block.
Vigorously develop red tourism. Highlight patriotism and revolutionary tradition education, adhere to cultivating and practicing socialist core values, and effectively improve the standardized development level of red tourism. Integrate the great spirit formed by the party and the people in the struggle of various historical periods, such as the great spirit of Party building, into the route design, exhibition, display and interpretation experience, tell the revolutionary story, base area story and heroic story, and let the people accept the spiritual baptism and inherit the red gene in tourism. In combination with the study and education of party history, we carried out a series of activities of “100 red commentators talking about the Centennial party history”, made full use of red resources, launched “100 excellent routes for the Centennial red tourism of the founding of the party”, and educated and guided the majority of Party members and cadres to strengthen their ideals and beliefs and build their original mission. Carry out extensive red tourism publicity and promotion activities to enhance the vitality and influence of red tourism development. Promote the integration of red tourism with rural tourism, eco-tourism and other business forms, and launch a number of demonstration areas for the integrated development of red tourism. Continue to optimize the construction of 300 classic red tourism scenic spots. Actively give play to the role of red tourism in consolidating and expanding the achievements of poverty alleviation, closely combine the revitalization and development of old revolutionary base areas, rely on local red culture and other important resources, cultivate and expand characteristic tourism industry, and improve the well-being of the people in old revolutionary base areas. Firmly oppose vulgarity, vulgarity and kitsch, prevent excessive commercialization and entertainment, and prevent project development under the banner of red tourism from deviating from the development direction.
Standardize the development of rural tourism. Deeply excavate, inherit and improve the excellent rural traditional culture, and drive the development of rural tourism. We will improve the rural tourism policy guarantee system, encourage all regions to integrate rural tourism into relevant county planning according to local conditions, and comprehensively promote the construction of rural tourism roads, parking lots, toilets, sewage and waste treatment facilities and other infrastructure. We will implement the high-quality rural tourism project, optimize the structure of rural tourism products, enrich product supply, launch a number of national key Rural Tourism Villages and towns, create national high-quality rural tourism routes, announce a number of international rural tourism destinations, cultivate a number of rural tourism agglomeration areas, and build an all-round and multi-level rural tourism brand system. Establish and improve the interest connection mechanism, so that farmers can better share the dividends of tourism development, and improve farmers’ participation and sense of gain. Effectively connect the Rural Revitalization Strategy, and focus on supporting the development and growth of rural tourism in poverty-stricken areas. We will coordinate policies on land use, public security, fire control, health, food safety and environmental protection, implement the housing safety management responsibilities of rural home stay operators, and promote the high-quality development of rural home stay.
Strengthen typical demonstration, innovation guidance and dynamic management, promote the construction of national tourism demonstration areas, improve the coordination mechanism and improve the quality of development.
Promote self driving RV tourism, implement the self driving tourism promotion plan, form a networked camp service system and a relatively complete self driving RV tourism industry chain, launch a number of self driving RV camps and tourist post stations, and reasonably determine the responsibility for epidemic prevention and control of camps and post stations. Strengthen management services and guide tourists to timely understand and consciously abide by the latest epidemic prevention and control policies of departure, transit and destination.
Vigorously promote the development of ice and snow tourism, improve the service facilities system of ice and snow tourism, accelerate the integrated development of ice and snow tourism and ice and snow sports, ice and snow culture and ice and snow equipment manufacturing, and build a number of national ski tourism resorts and ice and snow tourism bases.
Promote the development of research and learning practice activities, and create a number of research and learning practice bases with rich research and learning resources, sound curriculum system, distinctive activity characteristics and perfect safety measures, so as to provide necessary guarantee and support for organized research and learning practice activities of primary and secondary school students. Encourage the development of intangible cultural heritage scenic spots. Implement the action to improve the creativity of tourism commodities and guide the development of more tourism commodities that meet the market demand and have more cultural connotation.
Improve the development policies of cruise yacht tourism and low altitude tourism, and promote the development of marine tourism, mountain tourism, hot spring tourism, summer tourism, inland cruise tourism and other business products. Orderly promote the construction of cruise tourism infrastructure, promote the development of cruise tourism in Shanghai, Tianjin, Shenzhen, Qingdao, Dalian, Xiamen, Fuzhou and other places, and promote the construction of international cruise home port in Sanya. We will promote the construction of inland tourism channels, support the development of inland cruise tourism in rivers and lakes with conditions such as the Yangtze River Basin, and improve supporting facilities.
Promote the popularization of yacht consumption, support the development of innovative yacht industry in coastal cities such as Dalian, Qingdao, Weihai, Zhuhai, Xiamen and Sanya, and build a number of yacht demonstration projects suitable for mass consumption. Select a number of qualified scenic spots and towns to carry out various forms of low altitude tourism, strengthen safety supervision, and promote the construction of general aviation tourism demonstration projects and aviation flight camps.
(II) enhance the vitality of market players.
Give full play to the enthusiasm of various market players to invest in tourism and entrepreneurship and innovation, and promote the market to play a decisive role in the allocation of tourism resources and give better play to the role of the government.
We will strengthen, optimize and expand key tourism enterprises, steadily promote strategic M & A and large-scale, brand and network operation, and cultivate a number of large tourism groups and tourism enterprises with international influence. Vigorously support the characteristic development, innovative development and professional development of small, medium-sized and micro tourism enterprises, and create a fair competition environment. Support intermediary organizations such as tourism industry associations to play an active role and provide platform services for enterprise entrepreneurship and innovation, exchange and cooperation, talent training, etc.
Support travel agencies to develop in the direction of “specialization, characteristics and innovation”, and realize the transformation of travel agency management to modern, intensive and efficient. Actively promote the standardized and healthy development of online tourism service enterprises, and constantly improve product innovation ability and service quality. We will strive to support a number of rural tourism enterprises rooted in rural areas and concerned about farmers, innovate business models such as “enterprises + farmers” and “cooperatives + farmers”, promote enterprise efficiency and farmers’ income, and help rural revitalization. Support the development of professional institutions and service enterprises such as tourism planning, creative design, R & D incubation, management consulting and marketing promotion. Strengthen the brand building of tourism enterprises.
Implement the decision-making and deployment of the CPC Central Committee and the State Council on comprehensively promoting the prevention and control of covid-19 pneumonia epidemic and economic and social development, timely and comprehensively implement the tax reduction and fee reduction policies, make full use of various support policies, effectively relieve the difficulties for the main players of the tourism market, and actively explore new ideas and measures to support the development of the main players of the market. All regions should further study and issue targeted support measures in combination with the actual situation of the region, and comprehensively use various policy tools to support the development of tourism enterprises. Guide tourism enterprises to actively adapt to the changes in market demand under the normalization of epidemic prevention and control, timely adjust production and operation strategies, actively explore new development models, and innovate products and services that effectively match market demand.
(III) promote “tourism +” and “+ tourism”.
We will strengthen the integration of cultural and tourism formats, products, markets and services, promote complementary advantages and form a joint force for development. We will promote the construction of national demonstration areas for the integrated development of cultural industry and tourism industry. Promote the quality improvement and upgrading of tourism performance, support all kinds of literary and artistic performance groups at all levels, performance brokerage agencies and performance venue business units to participate in the development of tourism performance, innovate cooperation modes, improve creative quality, and promote a number of tourism performance projects with demonstration significance and positive social effects. We will implement the development and upgrading project of cultural and tourism creative products, support museums, cultural centers, libraries, art galleries, intangible cultural heritage museums and scenic spots to develop cultural and tourism creative products, promote “creativity to the countryside” and “creativity to scenic spots”, identify a number of pilot units for the development of cultural and creative products among cultural and cultural relics units, and promote the experience of pilot units, Establish and improve the national information directory on the development of cultural and tourism creative products.
Give full play to the advantages of the tourism market, promote the integration and coordinated development of tourism and the fields of science and technology, education, transportation, sports, industry, agriculture, forestry and grass, health and traditional Chinese medicine, extend the industrial chain, create new value, give birth to new business forms, and form a new situation of multi industry integration and development. Relying on major scientific and technological projects and achievements, strengthen the utilization of scientific and technological venues and vigorously develop scientific and technological tourism. Develop cultural heritage tourism by relying on resources such as museums, intangible cultural heritage museums, national cultural parks, world cultural heritage sites, cultural relics protection units and red scenic spots. Speed up the construction of national tourism scenic roads, tourism themed expressway service areas and tourism post stations, and promote local governments and China National Railway Corporation to establish platforms to jointly build themed tourism trains and promote the integrated development of tourism and transportation. We will implement the high-quality sports tourism demonstration project, take the opportunity of major sports events such as the Beijing Winter Olympic Games and the winter Paralympic Games, build a number of influential high-quality sports tourism routes, high-quality events and demonstration bases, and standardize and guide the construction of national sports tourism demonstration areas. Build a number of key counties of leisure agriculture, increase the promotion of beautiful leisure villages and routes of high-quality scenic spots of leisure agriculture, strengthen the excavation, protection, inheritance and utilization of important agricultural cultural heritage, and establish and improve the service standard system of rural leisure tourism. Relying on forests and other natural resources, guide the development of new types and products of forest tourism, strengthen brand construction and standardization, and orderly promote the construction of national forest trails. Promote the high-quality development of Water Conservancy Scenic spots. Improve the development level of marine cultural tourism and promote the tourism utilization of uninhabited islands. Encourage industrial tourism relying on industrial production sites, production processes and industrial heritage, and build a number of national industrial tourism demonstration bases. All regions are encouraged to carry out national defense military tourism relying on scrapped military facilities and build a number of national defense military tourism bases. Promote the construction of port history and culture exhibition area and port Museum, and develop port tourism according to local conditions. Accelerate the combination of tourism with health, elderly care and traditional Chinese medicine, and build a number of national traditional Chinese medicine health tourism demonstration areas and bases.
VII. Expand the mass tourism consumption system
Focusing on building a new development pattern, adhere to the strategic basis of expanding domestic demand, promote demand side management, improve tourism consumption experience, unblock China’s big cycle, strengthen, optimize and expand China’s tourism market, promote the quality and expansion of tourism consumption, improve tourism infrastructure and public service system, and better meet the people’s multi-level and diversified needs.
(I) optimize the tourism consumption environment.
Improve the holiday system and promote all regions to formulate and implement specific measures for paid annual leave. Government organs, social organizations, enterprises and institutions are encouraged to guide employees to flexibly arrange vacation time. On the premise of completing the specified education and teaching tasks, all regions can carry out research and practice education activities in combination with the actual situation.
Carefully organize the “China Tourism Day” activities. Encourage the formulation and implementation of subsidy policies such as ticket reduction and exemption of scenic spots, free opening in off-season and discount of performance tickets, hold cultural and tourism consumption seasons, consumption months and other activities, and launch more tourism measures to benefit the people. Support financial institutions to innovate the payment methods of tourism consumption in accordance with laws and regulations. Guide rational and green consumption, issue guidelines for civilized tourism and green consumption, advocate “CD-ROM action” and resist catering waste.
(II) expand the field of tourism consumption.
Comply with the diversified and personalized consumption needs of mass tourism, innovate tourism consumption scenes, and actively cultivate new tourism consumption models. Promote the innovation of tourism e-commerce and promote Wuxi Online Offline Communication Information Technology Co.Ltd(300959) complementary and integrated development of tourism consumption advantages. Support the development of shared tourism consumption, encourage the development of rental apartments, shared cars, remote car return and other services suitable for self driving tourism and leisure vacation, and develop contactless tourism consumption according to local conditions. We will actively develop night consumption and encourage cultural and tourist places to extend their opening hours on the basis of ensuring safety.
We will promote the transformation and upgrading of traditional commercial complexes into cultural, sports, business and tourism complexes, create new cultural and tourism consumption clusters, and promote the construction of national cultural and tourism consumption pilot cities and demonstration cities. Protect and develop time-honored brands, encourage qualified cities to build time-honored characteristic blocks, support time-honored enterprises to settle in commercial blocks and scenic spots, open flagship stores and experience stores, and improve the quality of tourism shopping. Support museums, cultural centers, libraries, art galleries, intangible cultural heritage museums, bookstores and other cultural places to enhance their tourism and leisure functions, and encourage all regions to use industrial sites and old factories to set up cultural and tourism consumption places.
(III) improve tourism consumption services.
We will thoroughly implement the action to improve the quality of tourism services, establish and improve the service quality evaluation system of the tourism market, and form a scientific and effective service monitoring mechanism.
Support the transformation and upgrading of travel agencies and improve the service level of scenic spots, tourist hotels and travel agencies. When enterprises and institutions receive tourists, they need to specify the Department responsible for tourism related affairs. While carrying out reservation services in scenic spots and other places, artificial windows and telephone lines shall be reserved, a certain number of offline reservation free entry or ticket purchase places shall be reserved for the elderly, and necessary information guidance and manual services shall be provided.
We will effectively strengthen the construction and management of tour guides and formulate special action plans. We will optimize the management of professional qualification access for tour guides and improve the management system of the national tour guide qualification examination. We will comprehensively promote the reform of the grading evaluation mechanism of tour guides, explore the construction of a comprehensive evaluation system for tour guide services, carry out pilot reform of tour guide practice, and broaden the channels of tour guide practice. We will strive to improve the service quality of tour guides, implement the research and training plan for professional quality of tour guides and the “gold tour guide” training project, build an online training platform for “tour guide cloud classroom”, and revise the national standard of guide service specifications. We will increase incentives for tour guides to practice, hold national tour guide competitions, strengthen publicity and guidance, enhance professional self-confidence and establish a new trend in the industry. Strengthen the role of tour guides in the prevention and control of epidemic situation in tourism, clarify the disposal requirements of tour guides in case of epidemic situation in the working area, and guide tourists to consciously obey the needs of epidemic prevention. Promote the construction of red tourism talent team, implement the national five good red tourism commentator training project, hold the National Red story commentator competition, and improve the service quality of commentators. Professional researchers, retirees and students are encouraged to serve as volunteer commentators.
(IV) improve tourism public service facilities.
We will implement the cultural protection, inheritance and utilization project during the 14th Five Year Plan period, increase support for tourism infrastructure construction, and improve a practical, convenient and distinctive tourism infrastructure network covering urban and rural areas and shared by the whole people. Bring the construction of tourism public service facilities into the new infrastructure construction plan. Encourage the implementation of regional tourist attraction package tickets, monthly tickets, annual cards and tourist bus services. Optimize the layout of airports in key tourism areas, plan and build a number of trunk railways, intercity railways and resource development branch railways that play an important role in promoting tourism development along the line, strengthen the “fast forward and slow travel” function of the transportation network, strengthen the connection between transportation trunk lines and important scenic spots, and strengthen the construction of rural tourism roads and passenger ropeways in scenic spots. Improve the functions of tourism service facilities along the highway, service areas, passenger hubs, cruise ships and yachts, and promote the integrated development of general aviation and tourism. We will improve the transportation distribution system of key scenic spots and encourage the development of customized tourism transportation services.
Optimize the layout of tourism public service facilities and improve supporting facilities and functions. Adapt to the changes of tourists’ travel modes and strengthen tourism public services for individual tourists. Scientifically plan and build parking lots, internal transportation, convenient facilities, signs, etc. in scenic spots, reasonably allocate toilets and garbage cans, build a number of demonstration tourist toilets, and further consolidate the revolutionary achievements of tourist toilets. We will promote the co construction and sharing of cultural and tourism public services, and explore the construction of a number of comprehensive cultural and tourism service facilities. Promote cultural services into scenic spots, add cultural elements and connotation to tourism facilities and services, and reflect humanistic care. Fully consider the needs of special groups, improve the standards and norms of public services for barrier free tourism, strengthen the construction and transformation of convenient tourism facilities such as the elderly and the disabled, and promote the inclusion of barrier free tourism into relevant barrier free public service policies.
(V) innovative tourism promotion.
Focus on the concept of “tourism is a way of life, learning and growth”, strengthen publicity and promotion, further tap the potential of China’s tourism market and create a good social atmosphere. Guide and support local governments to strengthen the evaluation of China’s tourism publicity and promotion activities. Strengthen brand leadership and implement the construction project of national tourism publicity and promotion products.
Innovate China’s tourism promotion system and mechanism, and promote modern, market-oriented and professional operation. Support the construction of a number of tourism marketing innovation bases and incubate a number of tourism brands with high communication power and influence. Promote the interactive and integrated development of tourism promotion and urban economic development, festival brand building, business environment improvement, etc. Innovatively run China Tourism Industry Expo, China (Wuhan) Cultural Tourism Expo, China Yiwu Cultural and tourism product trading Expo, China Sports Tourism Expo and China Forest Tourism Festival. Strengthen new media publicity and promotion, promote the construction of cross regional tourism innovation coordination and support mechanism, and implement the special action of demonstration construction of tourism publicity and promotion alliance.
VIII. Establish a modern tourism governance system
Adhere to governing tourism according to law, strengthen the construction of tourism credit system, implement the supervision responsibility of tourism market according to law, improve the comprehensive supervision mechanism of tourism market, improve the supervision and law enforcement level of tourism market, advocate civilized tourism, and promote the unity of meeting the people’s cultural needs and enhancing the people’s spiritual strength.
(I) promote the management of tourism according to law.
We will strengthen the rule of law in the field of tourism, further implement laws and administrative regulations such as the tourism law of the people’s Republic of China, the regulations on travel agencies, the measures for the administration of Chinese citizens traveling abroad and the regulations on the administration of tour guides, and carry out revision work in due time as needed. Further promote the reform of “release, management and service” and optimize the administrative examination and approval services of travel agencies and tour guides. Strengthen the training and publicity of trademark registration knowledge, and guide local governments and industry associations to actively register local tourism brand trademarks. Improve the working mechanism and coordination mechanism of tourism standardization, accelerate the formulation and revision of relevant national standards, improve industrial and local standards, promote the development of enterprise standards and group standards, improve the quality of standards, strengthen the publicity, implementation and implementation analysis of standards, continue to carry out pilot demonstration construction of standardization in the field of tourism, and promote the internationalization of tourism standards.
Improve the ability of tourism market supervision, implement the regulatory requirements of “double random and one open”, continue to strengthen the supervision and law enforcement of tourism market, improve the tourism service quality supervision system, improve the tourism complaint handling and service quality supervision mechanism, give full play to the role of local “12345” political service convenience hotline, and deal with tourist complaints and reports in a timely manner, Protect the legitimate rights and interests of tourists. Strengthen the analysis and application of big data, give play to the early warning and supervision role of tourism complaint data, and promote the improvement of tourism service quality guided by solving complaint problems. Establish and improve the connection mechanism between tourism complaint dispute mediation and judicial arbitration. Strengthen the supervision of online tourism enterprises, study and formulate norms and standards for online tourism market management services, and improve the level of industry norms. Innovatively promote Wuxi Online Offline Communication Information Technology Co.Ltd(300959) monitoring and evaluation and improve the ability to find problems in the tourism market. Regulate the price behavior of scenic spots and tourism operators, investigate and crack down on price collusion and bid up prices according to law. Strengthen the price management of tickets and sightseeing shopping in scenic spots, and focus on investigating and dealing with the acts of state-owned scenic spots, such as failing to implement the price level and floating range specified by the government, adding charging items without authorization, increasing the ticket price in disguised form by illegally setting “garden in the garden” tickets, bundling sales, failing to mark the price clearly according to the regulations, failing to implement preferential measures, increasing the price outside the price, etc. Timely investigate and rectify the prominent problems in the tourism market such as unreasonable low-cost tourism, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) false publicity and commercial bribery, severely crack down on all kinds of illegal business activities, and maintain the order of the tourism market. Adhere to the correct view of history, nationality, country and culture, strengthen the guidance and control of tourism places, tourism projects and tourism activities, promote the theme and spread positive energy.
(II) strengthen tourism safety management.
Implement the safety responsibility throughout the whole process of all fields of tourism. Promote the construction of tourism safety guarantee system, strengthen the prevention, early warning, rescue and aftermath mechanism, improve the emergency response mechanism, strengthen the safety supervision of key periods, key links, important facilities and equipment, major tourism festival activities and high-risk projects such as holidays, and strengthen the main responsibilities of tourism enterprises such as operation safety of special equipment and food safety.
Strengthen the prevention of major risks of disasters and accidents and the response to brigade related emergencies, timely adjust and improve relevant emergency plans, and effectively carry out drills to deal with major epidemic situations, sudden disasters, facility shutdown, bad weather and other special situations.
Guide tourist sites to further strengthen the construction of fire-fighting infrastructure, implement the main responsibility for fire safety, strengthen the publicity of fire self prevention and self rescue, and improve the level of fire safety management. Encourage insurance companies to innovate and develop targeted tourism insurance products and improve the service level of insurance claim settlement. Encourage travel agencies, tourist places, tourists and other relevant entities to apply for tourism insurance products and expand the coverage of tourism insurance. Strengthen safety guidance and tips for tourists, guide tourism enterprises to strengthen safety training and emergency drills, encourage tourism enterprises to establish part-time emergency rescue teams, and improve the emergency rescue linkage mechanism. Strengthen the health monitoring of tourism employees and urge them to do a good job in personal protection. For the management and service of tourists stranded in the region due to epidemic prevention and control, all regions should study and formulate relevant plans to protect the rights and interests of tourists while preventing the spread of the epidemic.
(III) improve the informatization supervision level of the tourism market.
Strengthen the application of big data in tourism and promote the standardization and standardization of tourism data. Implement the reform requirements of “release, management and service”, and give play to the role of technical means in optimizing approval services and strengthening in-process and post event supervision. Strengthen the data collection and information integration of the national tourism supervision service platform and the national cultural market technology supervision and service platform, and build a smart supervision platform with full coverage of tourism market supervision business, whole process tracking of supervision information and dynamic adjustment of supervision means.
Based on the existing tourism statistics system, build a tourism market economy operation monitoring system based on big data of industry supervision, and enhance the dynamic monitoring ability.
Gradually establish the tourism market risk early warning mechanism, build the tourism market risk early warning model, steadily realize that the regulatory data can be analyzed, the market risk can be early warning, and the regulatory work can be linked, effectively prevent and control the epidemic situation and improve the level of risk management.
(IV) promote the construction of tourism credit system.
Improve the credit supervision system of the tourism market in accordance with laws and regulations, establish a comprehensive coordination mechanism for the credit supervision of the tourism market, transform and upgrade the credit management system of the national tourism supervision service platform, strengthen the collection, publicity and sharing of credit information, and establish and improve the credit files of the main players and employees of the tourism market.
Encourage the main bodies of the tourism market to take the initiative to make credit commitments to the society, and support tourism industry associations to establish and improve the credit commitment system within the industry. Study and formulate the credit evaluation norms of tourism enterprises, organize and carry out enterprise credit evaluation, and implement hierarchical and classified supervision based on the credit evaluation results. Publish the list of dishonesty according to law and regulations, and strengthen the punishment of dishonesty. Study and establish a credit repair mechanism to protect the rights and interests of market subjects. Expand the credit application scenarios, and incorporate the trustworthiness into the evaluation and project bidding of scenic spots, star hotels, grade B & B, travel agencies and online tourism platforms. Establish a number of good faith models and explore the pilot work of credit economic development in the tourism market.
(V) promote civilized tourism.
Advocate the practice of civilized tourism and cultivate the brand of civilized tourism activities. Rectify the stubborn diseases and bad habits in tourism and establish a new trend of civilized, healthy and green tourism. Improve the civilized quality of tourism practitioners, establish advanced models in the industry, promote the implementation of standards such as requirements and evaluation of civilized tourism demonstration units, and build tourism into a window of spiritual civilization.
Strengthen departmental cooperation and promote publicity and education, normative constraints and social supervision of civilized tourism. All regions are encouraged to set up professional tourism programs, strengthen the creation and broadcasting of tourism public service advertisements, actively release tourism related tips, do a good job of positive publicity and guide rational rights protection. Conduct civilization tips through network platforms, commentators, volunteers and other channels, and focus on strengthening the safe and civilized guidance for individual tourists and self driving tourists. Promote the construction of tourism volunteer team, establish volunteer service stations in tourism public places, organize volunteers to carry out civilized guidance and persuasion, and convey the new concept and fashion of civilized tourism.
Consciously obey the requirements of epidemic prevention and control as an important connotation of civilized tourism. Advocate long-distance and inter provincial tourists to take the initiative to do nucleic acid testing after returning. Tourists to border port areas should consciously abide by the national regulations on strengthening the prevention and control of covid-19 pneumonia in port cities. Encourage wearing masks throughout the process. When tourists have dry cough, fever and other suspected covid-19 pneumonia symptoms, they should go to the nearest fever clinic in time.
IX. improve the tourism open cooperation system
Based on the overall strategic situation of the great rejuvenation of the Chinese nation and the great changes not seen in the world in a century, grasp the complex international situation and the development trend of covid-19 pneumonia epidemic, cultivate new opportunities in the crisis, open new situations in the changing situation, and strengthen situation analysis and policy reserves. On the premise that the global epidemic of covid-19 pneumonia has been effectively controlled, relying on the advantages of China’s strong tourism market, coordinate China’s international markets, promote inbound tourism step by step and orderly, steadily develop outbound tourism, and continue to promote tourism exchanges and cooperation.
(I) promote inbound tourism step by step and in an orderly manner.
Timely study and judge the prevention and control situation of covid-19 pneumonia outside China and the development and changes of the international environment, scientifically adjust the management measures for relevant personnel to come to China, and actively build a healthy, safe and orderly order of personnel exchanges between China and foreign countries on the premise of ensuring the safety of epidemic prevention. Timely launch the promotion action of inbound tourism, issue support policies for inbound tourism development, cultivate multilingual tour guides, tell Chinese stories well, enrich and enhance the national tourism image, size up the situation, and take effective measures to promote the high-quality development of inbound tourism.
Bring the tourism image into the national external publicity, establish and improve the National Tourism external promotion system, and form a three-level promotion pattern of “central province (autonomous region, municipality directly under the central government) – key tourism cities”. Make overall planning and coordinate the development of overseas culture and tourism, and expand the supply of high-quality content. Promote the optimization and integration of tourism office functions and expand the scope of layout and location. Give full play to the role of cross regional tourism promotion alliance, organize and carry out “beautiful China” tourism image promotion activities in a planned and step-by-step manner, and strengthen the urban tourism promotion of “cultural capital of East Asia”. Subdivide key markets, emerging markets and potential markets, closely follow the needs and consumption habits of overseas tourists, design and launch more high-quality tourism products with high internationalization, obvious Chinese characteristics and suitable for overseas mainstream markets, and constantly enhance the attraction and influence of Chinese tourism brands.
Strengthen communication with tourist source countries and destinations in terms of international shipping, border passage, vaccination, tourism team organization, medical insurance, etc., always adhere to the safety bottom line with a highly responsible attitude towards life and health, put epidemic prevention and control in the first place, strictly implement the “circuit breaker” measures of international passenger flights, and dynamically and accurately adjust the entry policies of people coming to China. Scientifically formulate and implement technical guidelines for the prevention and control of inbound tourism epidemic, strengthen the prevention and control of key personnel and key places for inbound tourism reception, and strictly implement the ticket real name reservation system. On this basis, we will steadily promote the facilitation of cruise tourism, self driving tourism and customs clearance for foreign (Overseas) personnel in China, further improve the entry service level, optimize overseas booking, financial payment, network services and language signs, so as to make tourists in China smoother and more comfortable in card, Internet and dining. We will accelerate the revision of the agreement on mutual exemption of group tourist visas between China and Russia. Accelerate the connection between the national tourism supervision service platform and the border inspection system. Improve the service level of shopping departure tax rebate, expand the coverage of shopping departure tax rebate policy, and encourage more merchants to voluntarily become tax rebate stores to enrich the types of goods. We will improve the tax exemption policy system and promote the healthy and orderly development of China’s tax exemption industry. Continue to do a good job in brand promotion activities such as China International Tourism Fair and China ASEAN Expo tourism exhibition.
(2) steadily develop outbound tourism.
We will promote the coordinated development of outbound tourism, China’s tourism and inbound tourism markets, and coordinate service guarantee, management and guidance. We will strengthen cooperation between the departments of culture and tourism, diplomacy, security, health and transportation, establish a smooth working mechanism, timely transmit information and jointly respond to emergencies. On the premise that international personnel exchanges return to normal, tourism enterprises should strictly abide by the national regulations on epidemic prevention and control, timely and scientifically adjust the itinerary, and guide tourists to do a good job in self-protection; Self help outbound tourists shall know the epidemic situation and prevention and control requirements of the destination in advance, take personal precautions, and strictly abide by the exit and return entry management regulations.
Strengthen the guidance and management of outbound tourists, so that outbound tourists can be good communicators of Chinese culture and exhibitors of national image.
Promote the countries of outbound tourism destinations to provide visa free convenience for ordinary passports, and provide higher quality services for Chinese tourists in terms of language, catering and payment. Support qualified Chinese tourism enterprises to follow Chinese tourists “going out”, build overseas tourism reception network, strengthen international layout and participate in global competition. Strengthen two-way tourism exchanges with key destination countries and promote the dissemination of Chinese culture.
Improve the management mechanism of outbound tourism destinations, meet the needs of individual tourists of outbound tourism, implement the upgrading action of the national plan of tourism destinations, promote relevant countries to solve the key concerns of Chinese citizens in the process of overseas tourism, attach great importance to the safety of tourists’ lives and property, strengthen tourism warning and reminder, do a good job in consular protection, and expand overseas tourism insurance and tourism rescue cooperation, We will improve the service guarantee system for outbound tourism.
(III) deepen cooperation with Hong Kong, Macao and Taiwan.
Promote the integrated development of tourism in Guangdong, Hong Kong and Macao Dawan District, enhance the overall competitiveness of tourism in Dawan District, and build a world-class tourism destination. Deepen tourism cooperation between Hong Kong, Macao and the mainland, innovate the coordination mechanism of regional tourism cooperation between Guangdong, Hong Kong and Macao, and promote resource sharing. We will support the prosperity and development of Hong Kong’s tourism industry and strengthen cooperation between the mainland and Hong Kong’s tourism industry in terms of mutual delivery of tourists, publicity and marketing. Support Hong Kong in developing a Sino foreign cultural and art exchange center. Promote the construction of Macao’s world tourism and leisure center, support Macao to hold the World Tourism Economic Forum and international tourism (industry) Expo, and build an exchange and cooperation base with Chinese culture as the mainstream and multi-cultural coexistence. Support young people from Hong Kong and Macao to go to the mainland for study tours and exchanges. Promote cross-strait cooperation in rural tourism, tourism creative product development and other fields, explore a new way of cross-strait tourism integration and development, and make tourism an effective way to enhance Chinese cultural identity and enhance the cohesion of the Chinese nation.
(IV) deepen international cooperation in tourism.
On the basis of mutual respect for cultural diversity and social values, promote the in-depth development of tourism cooperation among major countries, and deepen exchanges and cooperation with neighboring countries on tourism markets, products, information and service standards. Take the anniversary of the establishment of diplomatic relations and the exchange of high-level visits as an opportunity to host the year of Chinese culture (Festival) and the year of tourism (Festival), carry out multi-level dialogue and exchange activities, promote personnel exchanges, people to people exchanges, mutual learning among civilizations, and promote the construction of a new type of international relations. We should actively serve one another and build one belt, one road and another with high quality, and expand and build national exchanges and cooperation to create transnational cross-border tourism zones.
Adhere to openness, inclusiveness and win-win cooperation, actively participate in the reform and construction of the global tourism governance system, strengthen cooperation with the United Nations World Tourism Organization, give full play to the role of international organizations such as the World Tourism Alliance, the world tourism cities Federation and the International Mountain Tourism Alliance, and promote the development of global tourism. Actively publicize the effectiveness of China’s fight against the epidemic and the experience and practices of China’s tourism industry in responding to the epidemic, and contribute Chinese wisdom and Chinese solutions to the development of global tourism.
X. improve the comprehensive tourism security system
Adhere to the party’s overall leadership, fully mobilize the positive factors of all parties, strengthen support policies, strengthen the construction of basic theories and applied research, strengthen the training of tourism talents, and form a strong joint force to promote the development of tourism.
(I) strengthen organizational leadership.
All regions should put the development of tourism on the important agenda, set the direction, plan the overall situation, set policies and promote reform, so as to form a large tourism development pattern led by the Party committee, promoted by the government, coordinated by departments, participated by the whole society and shared by the broad masses of the people. The State shall establish a coordination mechanism for tourism work, strengthen the comprehensive coordination of national tourism development, and improve the system and mechanism for the integrated development of culture and tourism. The publicity department should play a good role in guiding and coordinating. The culture and tourism departments should strengthen the overall planning for the development of tourism, improve relevant policies and regulations, promote the implementation of major projects, and take the lead in supervision.
(II) strengthen policy support.
Implement practical land, finance, region, taxation, finance, investment, talent and other support policies. All relevant departments shall support the development of tourism according to the division of responsibilities and form a joint force for development. The national development and Reform Commission shall, together with the Ministry of culture and tourism and other departments, do a good job in the project establishment and implementation of major tourism projects, promote the construction of national cultural parks, scenic spots and resorts, tourism and leisure cities and blocks, red tourism, rural tourism and smart tourism, and do a good job in the price management of tourism scenic spots. The Ministry of finance should support the strengthening of the construction of tourism public service facilities and the publicity and promotion of tourism public welfare through existing capital channels, bring qualified tourism infrastructure construction projects into the scope of local government bond support, and promote government and social capital cooperation in the field of tourism. The Ministry of natural resources shall give full consideration to the needs of permanent residents and tourism population, especially the construction of world-class scenic spots and resorts, make special arrangements for tourism land, focus on ensuring the land supply of tourism public service facilities according to law, strive to ensure the land supply of tourism construction projects, guide the standardized development of rural tourism, and support the orderly construction of self driving RV camps, Jointly with the Ministry of culture and tourism, do a good job in the development and management of scenic spots, mountains, rivers, forests, fields, lakes, grass and sand. The Ministry of transport, the Ministry of housing and urban rural development, the Ministry of culture and tourism and other departments should promote the integrated development of transportation and tourism, strengthen the connection between transportation trunk lines and important scenic spots and resorts, promote the construction of theme routes, scenic trails, cycling trails and tourism channels, and build a “fast forward and slow travel” tourism transportation system. The Ministry of foreign affairs should support the Ministry of culture and tourism in carrying out tourism exchanges and cooperation with relevant countries. The Ministry of industry and information technology shall, together with the Ministry of culture and tourism and other departments, strengthen the R & D, application and industrial development of tourism equipment such as cruise yachts, low altitude aircraft, RV, passenger ropeways, amusement facilities and ice and snow equipment. The State Ethnic Affairs Commission shall cooperate with the Ministry of culture and tourism and other departments to formulate and implement the “plan for tourism to promote exchanges and integration of all ethnic groups”. The National Health Commission shall cooperate with the Ministry of culture and tourism to study, judge and adjust relevant tourism policies according to the national and regional epidemic prevention and control requirements, and do a good job in tourism travel warnings and tips. The National Bureau of statistics shall, together with the Ministry of culture and tourism, strengthen the statistical monitoring of tourism and related industries. The national financial management department shall actively support qualified tourism enterprises in listing, financing, refinancing, M & A, expand enterprise financing channels, support qualified tourism enterprises in financing by issuing corporate credit bonds, innovate loan guarantee methods, and develop financial products suitable for the characteristics of the tourism industry.
(III) strengthen the support of tourism theory and talents.
Promote the research on major practical, hot and difficult issues related to the development of tourism, strengthen basic theoretical research, and speed up the construction of a people-centered theoretical system for the development of tourism in the new era. Study and issue policy documents on strengthening tourism scientific research, promote the innovative development of tourism research institutes, cultivate and identify a number of pilot units for the construction of think tanks in the tourism industry, and make good use of research achievement exchange platforms such as the China Annual Conference on tourism science. Optimize the setting of tourism related majors, promote professional upgrading, improve the teaching quality standards of tourism management majors, vigorously develop the postgraduate education of master’s degree in tourism management, and strengthen the construction of tourism management disciplines. Promote the high-quality development of tourism vocational education and improve the continuing education mechanism. Promote the construction and sharing of digital curriculum resources. We will improve the training mechanism for employees suitable for the development characteristics and needs of red tourism and rural tourism, strengthen the training of leading talents, urgently needed talents, new technologies and new types of talents in the tourism industry, and build a high-quality talent team suitable for the development of tourism. Integrate the resources of government departments, enterprises, universities and industry organizations, and improve the training, introduction and use system of tourism talents.
Each region shall formulate tourism development plans or specific implementation plans in combination with the actual situation of the region, clarify the division of work and implement work responsibilities. All departments shall, in accordance with the division of responsibilities, strengthen coordination and cooperation, clarify specific measures and work progress, and speed up the promotion. The Ministry of culture and tourism shall strengthen the evaluation, supervision and inspection of the implementation of the plan, timely study and solve new situations and problems in the implementation of the plan, and timely report major situations to the Party Central Committee and the State Council.
