On the eve of the Spring Festival, major businesses in Shanghai start a marketing war one after another. Annual allowance, red envelope allowance, point exchange… There are more and more ways to play, which makes people feel the happy atmosphere of the festival in advance. The reporter of dongfang.com learned that this year, Lianhua increased its weight on the basis of last year, and the rich year of the tiger activities continued one after another. The consumption vouchers issued were unprecedented, and the playing method was simple and direct, which made it clear to consumers at a glance.
store spring festival goods at ease hundreds of millions of red envelopes to welcome the year of the tiger
From January 18 to January 30, Bailian Group uniformly sent 301 million cross business Wuxi Online Offline Communication Information Technology Co.Ltd(300959) general red envelopes through I Bailian app. Users can directly receive 1000-100 and 100-20 general vouchers through wechat, I Bailian app scanning or I Bailian app voucher collection center. They can be found at the network points of Bailian Group, including I Bailian platform, online Bailian home, offline Lianhua Century Lianhua stores. The immediate use of coupons makes it easy for consumers to accept, and the use time of coupons also lasts from receiving to the sixth day of the new year, meeting the actual needs of all kinds of customers to buy new year goods and daily replenishment after the new year. What’s more surprising is that after using the above coupons, offline stores can get a lucky draw qualification coupon and have the opportunity to win a koi coupon or point reward of 1001 minus 1000.
Special purchases for the Spring Festival, the five new year’s Eve activities in Shanghai, were carried out in January 19th to January 31st by scanning, searching, sharing and other steps. The 11 million people’s livelihood products were found in the “Alipay New Year’s Spring Festival.” Lianhua community will also have a big wave of new year favorite powder plans. From January 26 to February 6, two red envelope rains will be set up in the community every day to sprinkle welfare vouchers.
By the end of this month, 100 Unicom members who buy designated goods in Lianhua supermarket or Century Lianhua for more than 68 yuan can also participate in the lucky draw of “fortune in the year of the tiger, up to 88.8 yuan”, with a 100% chance of winning, and red envelopes ranging from 1.8 yuan to 88.8 yuan and home consumption vouchers will be distributed randomly. From January 24 to January 30, Century Lianhua in Shanghai and Jiangsu will also send out a total of 10 million welcome red envelopes. 100 Unicom members will send 100 yuan consumption vouchers when they spend more than 150 yuan, which can be used during the new year. Special purchases for the Spring Festival special purchases for the Spring Festival are awesome.
the first line of stabilizing prices and ensuring supply to protect citizens for a good new year
In order to provide customers with high-quality goods with quality and quantity during the Chinese New Year Festival, Shanghai Shangchao Lianhua also uses its source base advantage to lock the price and prepare goods in advance to stabilize the “supply chain”. For the vegetable varieties preferred on the Lbx Pharmacy Chain Joint Stock Company(603883) table in Shanghai, such as green vegetables, tower vegetables, spinach, Chinese cabbage, tomatoes, winter bamboo shoots, yams, mushrooms and other winter seasonal commodities, the stock volume has doubled. Six affordable vegetables are also launched every week to strive to provide consumers with the best quality and beautiful services.
For the meat part, the stock of pork increased by more than 50% over last year, reaching 200 tons. In view of the increasing consumption of beef and mutton in recent years, the stock volume of beef and mutton will also increase by 20% to more than 20 tons. The stock volume of poultry of people’s livelihood will increase by more than 20% according to the sales demand, and the total stock volume will reach more than 300 tons. It ensures that the quality of goods during the Spring Festival is fresh, the price is controllable and the supply of goods is sufficient.
