Recently, the concept of meta universe is a hot network. the virtual world, personalized characters and immersive scenes have attracted a lot of attention. what kind of experience can you have in the meta universe? What will the lifestyle change?
the reporter walked into the "meta universe" to experience personalized "face pinching" and motion capture
First of all, if you want to have your own character image in the virtual world of the meta universe, pinching your face is an entry-level project in the "meta universe" system. The face pinching system will generate your exclusive image in 3 seconds according to your facial features, and can also adjust your facial features, make-up and hairstyle according to your preferences.
After pinching the face, we need to customize the action for the characters. In the action capture center, the reporter puts on the action capture clothes. These devices can enable the system to capture the reporter's expression, mouth shape and action in real time, so as to help the reporter better express the communication with body language in the virtual world.
Metauniverse is currently in the stage of exploring imagination and technological development. Thousands of companies may create thousands of application scenarios of metauniverse, including entertainment, education, medical treatment, industry and other fields. Among them, the immersive conference in work field is also one of the application scenarios of metauniverse.
In addition, the application scenarios of metauniverse include virtual concerts and cloud exhibitions, such as science and technology exhibitions, game exhibitions and art exhibitions , which have certain commercial application prospects.
break the space-time dialogue old friend
Deng Lijun's live singing
In addition to work, exhibitions and other application scenarios, metauniverse has more practical application value in the field of entertainment and education. Recently, the appearance of the virtual person Teresa Teng triggered a heated discussion. The reporter also went to experience the "dialogue with her in the air".
reporter Ju Yaqian : Hello, Mr. Deng Lijun. I'm glad to have a face-to-face conversation with you.
virtual character Deng Lijun : Hello, I'm Deng Lijun. It's nice to meet you.
Reporter Ju Yaqian : many of your songs are well-known. Can you sing for us today?
virtual character Deng Lijun: OK, I'll sing a few words. "Sweet honey, you laugh sweetly." "let time rush away, I only care about you".
Virtual human is not only an important part of the meta universe, but also an indispensable element in the application scene of meta universe games. For example, the films "the number one player" and "out of control player", which have been popular all over the world in recent years, depict the concept of meta universe based on the game. In addition, the development of virtual human technology and the use of a large number of digital assets can better create an immersive virtual scene experience.
In the virtual world of metauniverse, immersive VR teaching can show students more real scenes, make the learning experience more vivid and interesting, and become one of the promising metauniverse tracks in the market.
Hu Zhipeng, vice president of Netease : if I take you to the source of the Yangtze River in a geography class, and then all the way down to the estuary of the Yangtze River, I will introduce you to various landforms and landscapes in the yuan universe. The teaching experience is completely different.
Yuan universe track has developed rapidly recently, and many companies have laid out the field one after another. Experts say that the meta universe will bring changes to the development of social life, but the realization of the real meta universe still needs some time.
The Pacific Securities Co.Ltd(601099) Ni Shuang, chief analyst of securities media Internet : education and medicine now need physical objects, which is more difficult. You can better perceive the future in the form of VR. Like the popular virtual human and even the blockchain behind them, they are developing rapidly in their respective fields. If it is fully integrated, it may take some time to realize the ideal meta cosmic environment like the movie "the number one player".
enter the meta universe! Microsoft announces $68.7 billion acquisition of Activision Blizzard
on the 18th local time, Microsoft announced that it would buy Activision Blizzard, a game production company, for $68.7 billion (about 430 billion yuan). This move is also regarded as a great leap forward for Microsoft into the meta universe.
This transaction is not only the largest acquisition since Microsoft was founded, but also the largest acquisition in the history of the whole game industry. It may face some regulatory obstacles in antitrust, but also pressure from competitors such as Sony. However, many analysts interviewed by this reporter believe that, There is still a good chance of passing.
In fact, there are not many enterprises with huge cash flow and the ability to eat Activision Blizzard. One of the reasons why Microsoft will spend nearly $70 billion to promote this transaction is due to the consideration of the layout of the meta universe.
Bobby cotick, CEO of Activision Blizzard, : hundreds of millions of players of popular games (Activision Blizzard) will form the basis of a huge virtual world, which can be displayed through any display device equipped with microprocessor. In order to achieve the goal of metauniverse, one of our great motives for this transaction is, Access to Microsoft cloud services aimed at achieving these experiences.
Of course, in addition to the layout of metauniverse, the game business itself is also important for Microsoft. in the whole 2021 fiscal year, Microsoft's revenue in games increased by 33%, which is far higher than the 18% growth rate of the company's overall business.
Just before the announcement of Microsoft's deal, Naifei in the streaming media field also announced its entry into the game and has acquired the game development company night school studio. With the east wind of "meta universe fever", there may be more giant enterprises to acquire game companies.
