The first phase of the data tracking report of the home sector in 2022: the completion of new house sales in 21 years has increased significantly year-on-year

From January to December 2021, the sales area of residential commercial houses nationwide was 1.565 billion square meters, with a year-on-year increase of 1.1%, which was 3.3pct narrower than that from January to November 2021, and the sales area increased by 4.3% compared with that from January to December 19.

According to the monthly data, the sales area of residential commercial housing nationwide in December 2021 was 174 million square meters, a year-on-year decrease of 19.4% and 10.2% compared with December 19.

The sales volume of new houses in the first, second and key third tier cities from January to December was + 5.01% year-on-year, of which the transaction area in December was - 21.85% year-on-year. On the whole, from January to December, the transaction area of commercial housing in 30 large and medium-sized cities in China was 184 million square meters, with a year-on-year increase of 5.01%, narrowed by 3.6pct compared with January to November, and the transaction area increased by 1.99% compared with January to December of 19; In a single month, the transaction area of commercial housing in 30 large and medium-sized cities in China was 16.0184 million square meters in December 2021, a year-on-year decrease of 21.85% and 14.1% compared with December 19. By city level, among the large and medium-sized cities from January to December 30, 2021, the transaction area of first tier cities was 43.92 million m3, with a cumulative year-on-year increase of 13.89%, an increase of 30.20% over January to December 19; The transaction area of second tier cities was 91.48 million m3, with a cumulative year-on-year increase of 15.52%, an increase of 4.21% compared with January December 19; The transaction area of the third tier cities was 48.8 million square meters, with a cumulative year-on-year decrease of 15.35% and 17.42% lower than that from January to December of 19.

Cumulatively, from January to December 2021, the transaction area of second-hand houses in 9 major cities was 68.31 million square meters, with a cumulative year-on-year decrease of 6.07% and 11.43% compared with January to December 19.

The newly started residential area decreased by 33.1% year-on-year from January to December, including 29.1% year-on-year in December. From January to December 2021, the newly started residential area in China was 1.464 billion square meters, a year-on-year decrease of 10.9% and 12.6% compared with January to December 19. In December 2021, the newly started residential area in China was 114 million square meters, a year-on-year decrease of 33.1% and 29.1% compared with December 19.

The cumulative completed area of commercial housing was + 10.80% year-on-year, and + 0.8% year-on-year in December alone. From January to December 2021, the completed area of housing in China was 730 million square meters, a year-on-year increase of 10.80%, an increase of 7.4% over January to December 19. In December 2021, the completed residential area in China was 234 million square meters, a year-on-year increase of 0.8%, an increase of 3.1% over December 19.

From January to November, the number of fine decoration opening units decreased by 11.7% year-on-year, including a year-on-year increase of 10.8% in November.

According to ovicloud, the cumulative number of newly opened hardbound rooms from January to November was 2.594 million, a year-on-year decrease of 11.7%; In November, 302000 sets of projects were opened in a single month, with a year-on-year increase of 10.8%. The hardcover market has maintained high growth in the past few years. Under the pressure of high base, the hardcover market shows negative growth this year, and the overall new house construction and sales are still booming.

From January to December 2021, the national furniture retail sales reached 166.7 billion yuan, with a cumulative year-on-year increase of 14.5%, a decrease of 2.4 PCT compared with January to November, and a decrease of 15.39% compared with the same period in 19 years. In December, the national retail sales of furniture in a single month was 17.6 billion yuan, a year-on-year decrease of 3.1%, and the retail sales decreased by 17.10% compared with December 19.

In December 2021, the prices of particleboard and MDF were basically stable month on month, with MDI prices falling by 10.26% month on month and TDI prices rising by 7.22% month on month. From January to December, the average price of 18 cm particleboard was 69.33 yuan, a year-on-year increase of 7.36%, an increase of 7.80% compared with January to December of 19 years, and the average monthly price in December was 71.00 yuan, a month-on-month decrease of 0.05% compared with November. From January to December, the average price of 15% MDF was 79.76 yuan, a year-on-year increase of 3.50%, an increase of 4.74% over January to December of 19; The average monthly price in December was 81.58 yuan / sheet, up 0.43% month on month compared with November.

From January to December, the average price of MDI was 22127.60 yuan / ton, a year-on-year increase of 24.86%, an increase of 14.36% over January to December of 19, of which the average price in December was 20272.73 yuan / ton, a month on month decrease of 10.78%. From January to December, the average price of TDI was 14561.20 yuan / ton, a year-on-year increase of 18.69%, an increase of 9.34% compared with January to December of 19, and the average price in December was 15121.74 yuan / ton, an increase of 4.52% compared with November.

Investment suggestion: in the 21st century, new residential construction and sales continued to be under pressure, the completion increased significantly year-on-year, the growth rate of the industry decreased, and the pressure at the macro level may accelerate the industry reshuffle. The leading enterprises occupy the Wuxi Online Offline Communication Information Technology Co.Ltd(300959) flow entrance with strong channel and product strength, and the trend of increasing concentration is becoming more and more obvious. They are firmly optimistic about the home retail sector dominated by domestic sales, Firmly optimistic about the undervalued domestic home furnishing sector, in which the growth of software track is better, recommend [ Xlinmen Furniture Co.Ltd(603008) ] [ Jason Furniture (Hangzhou) Co.Ltd(603816) ] [Minhua holdings]; Preferred faucets for customized sectors are [ Oppein Home Group Inc(603833) ], [ Zbom Home Collection Co.Ltd(603801) ] and [ Suofeiya Home Collection Co.Ltd(002572) ]. Risk tip: the demand for decoration is low; The delivery is not as expected; Rising prices of raw materials; Exchange rate fluctuations; Accrual risk of accounts receivable.

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