Microsoft has turned on "cash capability" again.
On January 18, Microsoft announced that it would acquire Activision Blizzard, with a total cash transaction value of US $68.7 billion (equivalent to about 400 billion yuan), an acquisition premium of about 45% and an equity value of about US $74 billion. After the completion of the transaction, Microsoft will become the third largest game company in the world after Tencent and Sony.
Such a huge acquisition of the game industry has boosted the whole industry. In early trading today, A-share game concept stocks also continued to rise, Sichuan Xun You Network Technology Co.Ltd(300467) , Rastar Group(300043) gained 20cm limit.
Microsoft's "cash ability" boosted game stocks
Last night, global players witnessed history. Microsoft bought blizzard with a staggering $68.7 billion, which brought good mood to the whole game industry.
In early trading today, A-share game concept stocks rose rapidly. As of press time, Sichuan Xun You Network Technology Co.Ltd(300467) , Rastar Group(300043) rose by the limit, Shenzhen Bingchuan Network Co.Ltd(300533) , Perfect World Co.Ltd(002624) , Hubei Century Network Technology Inc(300494) , Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Hangzhou Electronic Soul Network Technology Co.Ltd(603258) and so on.
After the official announcement, the topic # Microsoft announced the acquisition of Activision Blizzard # rushed to the microblog hot search. Netizens were shocked by Microsoft's "cash ability": "the most terrible thing is all cash transaction", "400 billion, say cash pays in cash", "300 or 400 billion, say acquisition... Microsoft is indeed a big man...".
Why is it so generous? When evaluating the acquisition, Microsoft CEO NADELLA bluntly said that the transaction would play a key role in the development of Microsoft's meta universe platform.
the value of A-share game companies is expected to be revalued
With the popularity of the meta universe and the whole network, the game is considered to be the key to the future.
Since September last year, the trend of capital overweight game sector has gradually become obvious. Game ETF (159869) has risen for five consecutive months.
Insiders pointed out that Blizzard, which has many IP, sold at a high price this time, may lead to a revaluation of the value of A-share IP holding game companies.
Galaxy Securities said that in 2021, China's game market was nearly 300 billion yuan and overseas revenue exceeded 100 billion yuan. In the long run, the game industry still has good growth. It is recommended to pay attention to the targets with excellent R & D ability.
Anxin Securities believes that hardware and content come first, and the content is dominated by games. The virtual world built by the game or the first exploration to the meta universe. On the one hand, games are a subdivision of the content industry. On the other hand, considering the multi-dimensional factors such as technology maturity, user matching and content adaptability, the game is also an excellent way to explore the meta universe.
cultural media sector welcomes the warm wind again
Stimulated by multiple positive factors, today's cultural media sector is active again. The daily limit of Jishi Media Co.Ltd(601929) , Tvzone Media Co.Ltd(603721) , Chengdu B-Ray Media Co.Ltd(600880) , China United Travel Co.Ltd(600358) and other stocks.
Among them, Jishi Media Co.Ltd(601929) has closed three trading boards, with the latest report of RMB 3.06, and the total market value of A-Shares reached RMB 9.52 billion.
Among the sub sectors of cultural media, the film and television cinema sector also performed well, Omnijoi Media Corporation(300528) , Beijing Enlight Media Co.Ltd(300251) , Zhejiang Talent Television & Film Co.Ltd(300426) , Shanghai Film Co.Ltd(601595) rose together.
Central China Securities Co.Ltd(601375) pointed out that policies such as the 14th five year plan China Film Co.Ltd(600977) development plan, the 14th Five Year Plan period development plan for the publishing industry, the 14th five year plan for the development of digital economy and the 14th five year plan for copyright work have been issued one after another to clarify the development path and provide guidance for all fields of the media sector. In the medium and long term, there is a large space for digital transformation of various industries in China, and the media sub field represented by landing application scenarios may continue to benefit.
In addition, open source Securities said that according to the meta universe conceptual framework of "virtual world integrated and symbiotic with the real world" generally recognized by the market, it comes down in one continuous line with the digital economy, and the policy planning for the digital economy may also provide strong support for the development of the meta universe.
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