Recently, Shede Spirits Co.Ltd(600702) caused controversy due to a guest invited by the sponsored “shede smart people” program. A large number of netizens poured into the live room, microblog, stock bar and other platforms for discussion, which not only affected the sales of its live room, but also attracted the attention of stock investors of e interactive platform.
After the closing on the afternoon of January 17, for investors’ questions on the Shede Spirits Co.Ltd(600702) e interactive platform: what is the relationship between you and Yang Li? Why do you want to publicize her on microblog? Shede Spirits Co.Ltd(600702) replied that “shede smart people” is a character interview program sponsored by the company, and the company does not hold a specific position on inviting interviewed guests. The company has no business relationship with Ms. Yang Li.
Produced and operated by phoenix.com, shede smart people has been in its fifth season. Hundreds of guests have been invited before and after, including some very well-known figures in various industries and fields, such as long Yongtu, Yuan Longping, Zhang Guimei, Deng Yaping, Yu Qiuyu, Zhang Boju and other dignitaries of the country Society everyone to share their wisdom of life; He also talked to famous leaders from all walks of life such as Liang Jinsong, Lang Lang, Zou Shiming and Wang Meng; There are also E-sports player PDD, strong young actor Yang Zi, young famous Hong Kong post-90s singer Deng Ziqi
Insiders said that Shede Spirits Co.Ltd(600702) sponsorship is consistent with the cultural connotation of its name. In the impetuous social environment of culture and entertainment, it is a carrier of great social responsibility. The controversial issue caused by a guest this time could have been a good social discussion topic, but the impact on enterprises obviously broke through the rational category.
Looking back on the investor interaction platform of Shede Spirits Co.Ltd(600702) , it can be found that there were few questions on the interactive platform from January 9 to 12, while more than 90 questions have focused on guest disputes since January 13. There was even an account named “little secretary of shede” on the stock bar, which sent a document saying that Yang Li’s “Puxin man” values were contrary to the brand value of shede old wine, and decided to end the brand cooperation with Yang Li. In this regard, the program party refuted the rumor after multiple verification, saying that the account of “shede little secretary” was registered by individual shareholders, not the Shede Spirits Co.Ltd(600702) official enterprise account, and the platform has dealt with the fabricated remarks released by the fraudulent use of the Shede Spirits Co.Ltd(600702) company account.
For this incident, Baijiu marketing expert Cai Xuefei analysis, the network has amplification effect, at present, “boycott” most people are not Shede Spirits Co.Ltd(600702) core consumers, in fact, more people actually only hold an onlookers attitude, and will not affect the brand attributes and product cognition of the wine, for Shede Spirits Co.Ltd(600702) , the impact is only phased and very limited.
The biggest crux of the excessive discussion in Shede Spirits Co.Ltd(600702) stock bar, forums and even interactive platforms may lie in the recent adjustment of stock price. We need to find an excuse to vent when the stock price falls. Observing the trend of stock price in Shede Spirits Co.Ltd(600702) in recent months, we can find that Shede Spirits Co.Ltd(600702) is a shock adjustment. Compared with the CSI Baijiu index, the same frequency is not independent of the market. On the 13th, the stock price adjusted greatly, which was also related to the general market trend. The next day, when the sector closed green, the stock price was willing to lead the rise and closed in the red market. Although it opened low in early trading on Monday, the performance of Shede Spirits Co.Ltd(600702) was stable throughout the day, closing at 194.16 yuan, down 1.94%.
Most of the business opportunities are good for Shede Spirits Co.Ltd(600702) ‘s performance, but the two tier market is affected by multiple factors, such as the impact of the Baijiu sector and the adjustment of the market, which are important factors that can not be ignored. Investors should combine their own cycles. For long-term investment, they should pay more attention to whether the enterprise fundamentals have changed, reasonably arrange the investment rhythm, and not be affected by the short-term emotional impact.
