Yuancosmos has become a new hot spot in 2022, in the end of giants, Web3 In the process of accelerating the construction of 0, as the scene entrance and connecting link of the meta universe, virtual digital human is expected to become the first industry in the industrial chain of the meta universe to develop rapidly and generate income on a large scale. At present, digital hosts, digital employees, digital idols and digital brand spokesmen have begun to emerge in practical applications and achieved good results. Experts said that at present, the digital human industry has entered an accelerated period, and its application and coverage have entered a stage of development.
Digital human is the product of the integration of AR, motion capture, 3D rendering, holographic projection and other new technologies. It can create people’s imaginary appearance, image, sound and so on. At the new year’s Eve Party of Jiangsu Satellite TV in 2022, Zhou Shen and digital virtual Teng Lijun sang “big fish” across time and space, which produced a screen brushing effect.
Although the current form of expression of “digital man” mainly exists in the image of cartoon and virtual idol, it is very different from the character image in conventional film and television, animation and games. Firstly, with the application of artificial intelligence technology, it can accurately capture the language, expression and action of real characters; Secondly, it is based on human-computer interaction technology, master a certain “wisdom”, and can realize a certain feedback and interaction; Finally, in terms of presentation form, it can be displayed in a more three-dimensional and vivid way to provide users with a more immersive experience.
In December 2021, at the Baidu AI Developers Conference, Baidu CTO Wang Haifeng officially released the “Baidu Intelligent Cloud Ling Ling digital human platform”, and set up platform level products integrating digital production, content creation and business configuration services. It has the characteristics of full scene, one-stop and platform, and can support all the needs of digital human image customization, human design management, business arrangement, content creation, and finally interaction with users under various driving modes.
Users upload a photo on Baidu Intelligent Cloud Xi Ling platform, and can quickly generate a digital portrait that can be driven by AI. 3D digital people, which used to take two or three months to make, can now be compressed to the hour level. At the same time, they can also quickly produce digital people in many forms, such as one sentence voice description or simple face pinching. The personalized function development of digital people is also more perfect than before. Taking the 3D super realistic oral digital people just released by Baidu as an example, the accuracy of mouth shape synthesis is as high as 98.5%
At present, Baidu has created a series of digital people, such as AI sign language anchor, China Central Television Network Virtual Host Xiao C, NASA Mars rover digital man Zhu Rong, baidu group digital man higaga, mobile Baidu spokesman Gong Jun, etc.
Xiling digital human platform already has a large number of customers such as Shanghai Pudong Development Bank Co.Ltd(600000) , China Central Television, China Minsheng Banking Corp.Ltd(600016) , Bank Of Communications Co.Ltd(601328) , China United Network Communications Limited(600050) and provides services for Wuxi Online Offline Communication Information Technology Co.Ltd(300959) users in application scenarios such as digital customer service, virtual host, virtual idol, digital wealth management specialist, digital lobby manager and digital exhibition hall commentator.
Yu Jianing, executive director of yuancosmos Industry Committee of China Mobile Communications Federation, said that digital people and digital employees will have broader development space in the direction of “intelligence” in the future. With the accelerated application of 5g and the gradual arrival of 6G, the application and coverage of virtual digital human will enter the stage of magnitude development.
Li Shiyan, head of Baidu Intelligent Cloud AI Human-Computer Interaction Laboratory, said that at present, digital people have gone through the 1 stage represented by “paper player”, the 2 era represented by Vtuber anchor, and the number 3 with the characteristics of high precision and artificial intelligence driving has become the mainstream of the industry.
“Ai participates in the modeling and content production of the third generation of digital people, which makes the production of digital people more efficient and intelligent, and can face more application scenarios. It can be oriented to the whole group of users, can be carried by video, live broadcast, Chatbot and other carriers, and has the ability to interact with thousands of people.” Li Shiyan said.
Digital man 3.0 has shown a huge market space. According to incomplete statistics, at least 19 financing transactions occurred in the field of Chinese digital people in 2021. In 2021, the upstream and downstream industries also cut into the market from the perspective they are good at.
But at the same time, the large-scale implementation of digital people still faces many difficulties. Including the fact that each node of the digital human industry chain is relatively fragmented and cannot cooperate efficiently, resulting in high barriers in the production and optimization of digital human. At present, most companies in the industry are only one or several links in the whole process of digital human production and operation; There is no effective connection between the service scene and the performance scene, the performance digital people do not have the business capabilities required by customers, and the service digital people are lack of personnel, so it is difficult to communicate with users; The cost of meeting the requirements of high mobility and high frequency is still high.
In this regard, Li Shiyan said that every development of digital people is essentially driven by technology. The demand for users to obtain information and interaction from graphic, graphic, audio and video on the plane and change to real-time 3D interactive feedback will become the fundamental driving force for the long-term development of digital people and create a lot of demand.
