On January 17, the fifth session of the 12th CPPCC Provincial Committee opened in Chengdu. In the context of implementing the Rural Revitalization Strategy, members of the provincial CPPCC have brought many good suggestions and countermeasures. Among them, the collective proposal "starting Shenzhen Agricultural Products Group Co.Ltd(000061) characteristic brand to help rural revitalization" brought by the Sichuan provincial Party committee of the Revolutionary Committee of the Kuomintang provides "good ideas" for Rural Revitalization of our province from the starting point of improving and strengthening the "Sichuan brand" agricultural brand.
According to the proposal, in recent years, our province has actively carried out the establishment of "Sichuan brand" agricultural brand, initially forming a vivid situation in which thousands of enterprises strive to create brands, characteristic industries compete to develop, and tens of millions of farmers increase their income and become rich, bringing together a strong joint force for the Rural Revitalization of our province.
In terms of improving and strengthening the "Sichuan brand" agricultural brand, there are still some problems in our province, such as lack of authoritative Shenzhen Agricultural Products Group Co.Ltd(000061) brand system, lack of brand operation stamina, lack of general recognition of brand connotation, and the pattern of leading enterprises supporting advantageous brands.
In this regard, the Sichuan Provincial Committee of the Revolutionary Committee of the Chinese people's Republic of China suggested to improve the brand system and enhance the overall planning power of the brand under the guidance of industry. Lead the brand from product strategy to industrial strategy, systematically promote brand construction, build a "one million" characteristic Shenzhen Agricultural Products Group Co.Ltd(000061) brand system, combine the consolidation and expansion of poverty alleviation achievements with the effective connection with rural revitalization, and select thousands of municipal and 10000 county-level products at different levels.
At the same time, clarify the operation subject, improve the working mechanism and enhance the brand development power. Establish a provincial Shenzhen Agricultural Products Group Co.Ltd(000061) Brand Strategy Promotion Committee, establish and improve the work promotion mechanism, strengthen the supervision and management role of the association in brand maintenance, and form a brand value community. Fully attract operators, enterprises, farmers and consumers to participate in brand building, enhance their sense of identity with a sense of participation and trust with transparency.
In order to further strengthen quality and enhance brand support, the proposal proposes to promote Shenzhen Agricultural Products Group Co.Ltd(000061) unified standards for the whole industry chain, implement standardized management of the whole industry chain of brands, strictly enforce the access system and supervision system, and establish brand credit archives. Build a brand scientific research system and strengthen R & D for improvement and upgrading.
In addition, the proposal also proposes to give play to the leading role of leading enterprises, encourage brands to "go global" and promote the integrated development of three industries. Encourage and support leading enterprises to accelerate scale expansion and diversified development, encourage advantageous brands to take the lead in striving for provincial characteristic Shenzhen Agricultural Products Group Co.Ltd(000061) brands, and expand the national influence of "Sichuan brand" Shenzhen Agricultural Products Group Co.Ltd(000061) . Actively explore the mode of "Industrial Park + cultural tourism + immersion experience", fully tap the brand value and turn the brand resources into high-quality assets.
