Recently, the news about the higher order volume of Fujian Fuan massage chair merchants has attracted attention. However, the first-line visit of the financial Associated Press reporter learned that the main reason for the popularity of massage chairs before the spring festival may also lie in the seasonal traditional peak season. Compared with previous years, the volume increase of the first-line market is not large. An offline salesperson in Guangzhou told the financial associated press that the number of orders did increase before the Spring Festival, but it felt "almost" compared with previous years. After all, the epidemic still had an impact on consumers' purchasing power, and the most recently sold was during the "double 11" period.
In an interview with the financial Associated Press, Zhang Yanbin, an observer of the home appliance industry, said that in the long run, the improvement of the quality of life will push up the sales of massage chairs with health attributes. Moreover, the popularity of massage chairs is very low, and it is still a growth track. Shanghai Rongtai Health Technology Corporation Limited(603579) (603579.SZ) told the associated press that the penetration rate of the Chinese mainland intelligent massage chair was only 1%. The sustainable development of the industry in recent ten years is feasible.
massage chairs are popular before the festival
Market news shows that a Fujian Fuan massage chair merchant said that the order volume increased by one to two times compared with last month, and more than 50% of the massage chairs in China were produced in Fujian Fuan.
During the first-line visit, the reporter found that the sales of massage chairs did increase before the Spring Festival. But year on year, the market perception is not obvious. A guangzhou massage chair offline salesperson told reporters that the recent warming of sales is driven by the peak season. "When giving gifts during the Spring Festival, people also give year-end bonuses," he said. When the reporter consulted another massage chair salesperson of other brands as a consumer, he learned: "the best time for sales is during the" double 11 ". There are many gifts in the Spring Festival, but people also have many choices." Some manufacturers told reporters that the Spring Festival is a traditional peak sales season. After a hard year, most people will reward themselves and their families at the end of the year. In recent years, because of the epidemic situation, people are more aware of the importance of health and family, and massage chairs have become the first choice for many families.
For the year-on-year situation, the above salesperson said that it was similar to the previous two years, and the epidemic still had an impact on consumers' purchasing power. Recently, some promotional activities have been launched, including activity price and gift giving.
The reporter observed that although the shopping malls at the weekend are popular, there are not many guests in the above physical stores. One of the stores that put massage chairs in the mall corridor has a consumer experience in succession. The staff said that there were not many customers who placed orders for the first experience, but more customers placed orders on wechat after considering the experience. In addition, a "unmanned" massage chair sharing store not far away is relatively deserted. There are only two non consumers resting in the store, and no new customers enter the store during the observation period.
optimistic about the continuous improvement of permeability
It is understood that the massage chair has the attributes of high unit price, large land occupation, non rigid demand and so on. According to the offline sales staff, the selling price of the main products in the store is between 20000 yuan and 30000 yuan.
Many netizens leave messages in microblog related hyperwords; "Arrange for parents". "Young people can't be with their parents for a long time. Massage chair is the best gift." "After reading a circle of comments, it is concluded that the massage chair is for gift giving", etc.
For the popularity of massage chairs before the Spring Festival, the relevant listed companies are more cautious because they are in the silent period before the disclosure of the annual report. Xiamen Comfort Science & Technology Group Co.Ltd(002614) (002614. SZ) told reporters that he would not be interviewed for the time being, and the performance in the fourth quarter was in line with expectations. The relevant person in charge of Ue Furniture Co.Ltd(603600) (603600. SZ) told reporters that the company's massage chair revenue accounted for a relatively small proportion and had no obvious perception of the above situation.
Zhang Yanbin, a home appliance industry observer, said in an interview with the financial associated press that he was optimistic about the long-term development trend of massage chairs. Massage chair is still in the initial stage of development, there is room for growth. For consumers, massage chair is a further demand generated on the basis of certain consumption capacity. It should be noted that people who buy massage chairs may not be users.
Shanghai Rongtai Health Technology Corporation Limited(603579) told the financial associated press that from the historical performance, seasonal and market factors will have an impact on the sales of massage chairs. However, with the penetration of the massage chair Market and people's understanding of the massage chair industry, consumers gradually tend to be rational. The rampant advertising may not move consumers, and the price is not only the reason for their choice. Whether the product is professional, whether the experience is satisfactory, and whether the after-sales service is considerate are also their main measurement standards. Based on Chinese mainland intelligent massage chair market penetration rate is low, population is large, aging process is speeding up, massage chair product innovation and other factors, it is expected that the industry in the past ten years of sustainable development is feasible.
It further said that with the popularity of shared massage chairs, the improvement of people's purchasing power, the formation of consumption habits, and the continuous improvement of massage chair technology, massage chairs have developed rapidly in recent years. At present, massage chairs in the market have been continuously improved in R & D, design and intelligence, and have attracted more and more family attention.
