With the Spring Festival approaching, all localities have entered the peak season of annual goods preparation. On January 16, the national development and Reform Commission issued the notice on doing a good job in promoting consumption in the near future, and issued 10 measures to seize the opportunity of the consumption peak season of traditional festivals such as the Spring Festival and the Lantern Festival, so as to strive to achieve the “open door stability” of the economy throughout the year. It is mentioned that we should innovate and enrich New Year’s meals, encourage the provision of multi category packages, self catering, online booking of new year’s Eve food materials and other services, and encourage the production and sale of semi-finished products and “clean dishes on the market”.
In recent trading days, the concept of A-share prefabricated dishes has been highly praised by funds. As of January 14, the concept index of prefabricated dishes has risen by more than 10% since the beginning of the year. In terms of individual stocks, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) , Fortune Ng Fung Food (Hebei) Co.Ltd(600965) , Shandong Delisi Food Co.Ltd(002330) , Haixin Foods Co.Ltd(002702) and other individual stocks rose daily. Among them, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) has increased by 97.57% year to date. However, the current disclosure of listed companies shows that the prefabricated vegetable business is still in its infancy.
In view of the recent stock price fluctuations, a number of listed companies have issued relevant risk tips one after another. On the whole, the layout of each company is in the primary stage, and investors are advised to remain rational. Zhanjiang Guolian Aquatic Products Co.Ltd(300094) announced that the company signed the cooperation framework agreement with HEMA on January 11, and the two sides reached cooperation intentions in the development and marketing of aquatic prefabricated dishes. However, in 2020, the proportion of the operating revenue of the company’s Prefabricated vegetables in the overall operating revenue is still small. The company will continue to adjust the product structure and increase product R & D and launch in the future. According to the announcement of Jinling Hotel Corporation Ltd(601007) , Jiangsu Jinling Food Technology Co., Ltd., the holding subsidiary of the company, is an enterprise mainly engaged in the R & D, operation and sales of Jinling food. The operating revenue of the company accounted for less than 5% of the overall operating revenue of the listed company in the first three quarters of 2021, which is still in its infancy. In addition, Tongqinglou Catering Co.Ltd(605108) involving the prefabricated vegetable business also said that the prefabricated vegetable is the business segment of the company’s key development, but it is still in its infancy. As of September 30, 2021, the operating revenue of related businesses accounted for less than 1% of the company’s operating revenue.
With the fast-moving pace of life in the first and second tier cities and the rise of “house economy”, the demand for prefabricated vegetables continues to expand. In recent years, Sequoia Capital and IDG capital have poured into the field of prefabricated dishes, and many prefabricated dish brands have obtained financing. According to the data of fanbaodian, the scale of China’s Prefabricated vegetable market will exceed 300 billion yuan in 2021 and is expected to exceed 830 billion yuan by 2025.
“Prefabricated dishes are one of the fastest growing sub industries in the food processing industry in recent five years.” Sealand Securities Co.Ltd(000750) analysts pointed out. As a rapidly growing new force in the field of food processing and catering, prefabricated dishes can help catering enterprises effectively save labor cost, time cost, kitchen area, etc. At the same time, it is also of great help to the catering industry to improve the chain rate and standardization rate. The impact of the epidemic and people’s increasingly fast pace of life have also significantly increased the demand for prefabricated dishes under the demand of consumers for home cooking.
Several listed companies disclosed their development plans and business progress in the field of prefabricated vegetables. Henan Shuanghui Investment & Development Co.Ltd(000895) recently, when introducing the prefabricated dish business on the interactive easy platform, the company said that at present, the company has launched a series of prefabricated conditioning products such as instant dishes and self heated rice; Zhengzhou Qianweiyangchu Food Co.Ltd(001215) said that at present, the company has customized and developed a series of prefabricated food products to some major customers, is optimistic about the future development trend of prefabricated food, and is doing the R & D and reserve of some products.
East Asia Qianhai Securities pointed out that at present, all prefabricated vegetable enterprises basically choose large single products to card the prefabricated vegetable market. China’s food structure has the characteristics of a wide variety, different tastes and diverse cuisines. It is difficult for a single enterprise to form scale advantages in all fields.
Sealand Securities Co.Ltd(000750) pointed out that the current industry has just started, the competition pattern is extremely scattered, and different types of participants have opportunities.
