I never thought that sponsoring a talk show could become a little black swan event.
60 billion of liquor Baijiu Shede Spirits Co.Ltd(600702) , because a talk show invited Yang Li, the result was rushed by netizens.
Yang Licheng is willing to drink "wise man"
investors strongly resisted
On January 12, Shede Spirits Co.Ltd(600702) invited Yang Li as a guest in the talk show "willing wise people" jointly created with phoenix.com. Previously, Yang Li had publicly published male "puchaxin" and other remarks. A large number of netizens believed that Yang Li provoked confrontation between men and women in his talk show, so they were dissatisfied with him. So this round of marketing was opposed and resisted by some netizens. Some netizens called it "Puxin wine."
The live room of shede wine was also abused by netizens, so that they had to close the comments.
Subsequently, there was an account on the stock bar. The "little secretary of shede" sent a document saying that Yang Li's "Puxin man" values were contrary to the brand value of shede old wine, and decided to end the brand cooperation with Yang Li. In this regard, the program party refuted the rumor after multiple verification, saying that the account of "shede little secretary" was registered by individual shareholders, not the Shede Spirits Co.Ltd(600702) official enterprise account, and the platform has dealt with the fabricated remarks released by the fraudulent use of the Shede Spirits Co.Ltd(600702) company account.
And in the stock bar, investors also resisted one after another.
However, how much impact does the Yang Li incident have on the stock price change of Shede Spirits Co.Ltd(600702) ? I'll see you on Monday.
Shede Spirits Co.Ltd(600702) achieved a revenue of 3.6 billion yuan in the first three quarters of 2021, a year-on-year increase of 104.54%, and a net profit attributable to the parent company of 970 million yuan, a year-on-year increase of 211.92%.
As of the latest closing, Shede Spirits Co.Ltd(600702) reported 198 yuan / share, with a total market value of 65.8 billion yuan. In mid December last year, its share price was as high as 265.5 yuan / share, which has been corrected by more than 25%.
Some analysts pointed out that the recent Baijiu stock continued callback, mainly by four factors:
First, China's third largest Chinese stock fund, UBS (Luxemburg), China's selected stock fund has been reducing Kweichow Moutai Co.Ltd(600519) for two months in a row, which has depressed the popularity of Baijiu stock.
Two, the epidemic situation in China is spotted, which may affect the Baijiu consumption scenario, thus affecting terminal demand.
Three, the market rumors of high-end Baijiu are facing the increase of consumption tax.
Four, the expected acceleration of the pace of accelerated interest rate hike is concerned. Some of the market worries that some funds will flow from the stock market to the fixed income market, and suppress the valuation of the Baijiu sector.
Some fund companies said that the main reason is that the Baijiu prices are expected to fail, while the Baijiu sector rebounded, the valuation has improved. Although the fundamentals have not changed, under the disturbance of external negative factors, some of the funds involved in advance took profits, driving the adjustment of the food and beverage industry.
Caixin Securities pointed out that the recent market for Moutai's direct increase in the price of the game aggravated, Baijiu sector volatility intensified, superimposed the Fed's interest rate hike accelerated pace expected warming, sector valuation fell. At present, the Baijiu is still active, and the main product structure of liquor enterprises is continuously optimized. Overall, the current Baijiu boom continues, channel prices and inventory conditions are healthy, demand is still strong, valuations will create a good allocation opportunities.
Wan Lian Securities said that the Baijiu market will bring the price increase to the climax near the Spring Festival. Over 10 Baijiu enterprises such as Moutai, Luzhou Laojiao Co.Ltd(000568) , Anhui Gujing Distillery Company Limited(000596) and Shede Spirits Co.Ltd(600702) have announced the price increase of some products. Due to a certain time lag in the implementation of price increase measures to dealers, most of the relevant liquor products have not yet achieved price increase. Recently, the outbreak of epidemic around the country is of great concern for the consumption of Baijiu in Spring Festival. But in the long run, the trend of Baijiu consumption upgrading is unchanged, and the upward trend of the sector has a solid demand base.
