Hu Baosen’s “feelings project” changed hands?
On May 16, 2022, qixinbao showed that the equity of two companies under Jianye group had changed, involving Jianye’s most famous cultural and tourism project “only Henan drama fantasy city” (hereinafter referred to as drama fantasy city) and film town.
Recently, Jianye has opened the sales mode and reached cooperation with a number of enterprises, but this time it is Henan state-owned assets.
transfer of equity of the two companies
Henan Jianye live performance culture development Co., Ltd. is the operator of drama fantasy city. On May 16, the equity of the company was changed from Henan Jianye Housing Construction Co., Ltd. to Henan Jianye Housing Construction Co., Ltd., accounting for 49%, and 51% of the major shareholder was changed to Henan hometown culture and Tourism Development Co., Ltd. (hereinafter referred to as hometown culture and Tourism).
On the same day, Henan Jianye Huayi Brothers Media Corporation(300027) Cultural Tourism Industry Co., Ltd. (hereinafter referred to as Jianye Huayi), the operator of the film Town, also changed its equity, leaving only 10% of the equity in Jianye, and 90% of the owners also changed to their hometown cultural tourism.
According to qixinbao, the hometown cultural tourism was established on March 110, 2016. The shareholders include Henan Daily newspaper group and Henan zhongread international investment. The final suspected controller is Henan Provincial Department of finance, with a total shareholding ratio of 683769%.
This is the first change since the opening of the drama fantasy City, but the film town has been changed many times.
Initially, the shareholders of Jianye Huayi were Henan Zhiteng Business Service Co., Ltd. (90%) and Huayi Brothers Media Corporation(300027) (Tianjin) live entertainment Co., Ltd. (10%). According to public information, Henan Zhiteng business is a subsidiary of Jianye. On December 31, 2019, Bairui Trust Co., Ltd. owned 25% of the equity of the film Town, but chose to quit in July 2020. In April 2021, Huayi Brothers Media Corporation(300027) also withdrew from the film Town, leaving only Jianye as the shareholder.
For the consideration of the share transfer and whether Jianye has the right to operate, Jianye replied “no comment”.
According to Jianye’s own statement, the two projects of drama fantasy city and film town have achieved good operational results.
Previously, when the reporter of the daily economic news interviewed the film Town, Jianye culture and tourism told the reporter: “if the operation effect of the film town is combined with the operation cost and income, it can be covered, that is to say, there is no problem in maintaining normal operation.”
According to the annual report of Jianye new life, the film town “has received 5 million tourists since its opening on September 21, 2019”.
The drama fantasy city is “although it was forced to close the park for many times due to multiple rounds of covid-19 epidemic in Zhengzhou and the severe rainstorm disaster of ‘July 20’, and it was only open for 140 days in 2021, with the strong product appeal of the project, it received more than 500000 tourists, watched more than 3 million dramas, and realized an operating revenue of about 100 million yuan.” “Nearly one-third of the tourists from Henan are special visitors.”
According to the annual report of Jianye new life, the management income of the company’s cultural tourism complex in that year was 115 million yuan, which was mainly caused by the addition of two cultural tourism complexes, namely, the trusteeship film town and the drama fantasy city.
frequent “equity release”
Compared with the operating income of 100 million yuan, drama fantasy city is built by Jianye with an investment of 6 billion yuan. I’m afraid Jianye can’t wait for this kind of “slow money”.
In 2021, the contract sales amount of heavy assets of Jianye real estate was 60.105 billion yuan, a year-on-year decrease of about 12%; The revenue was about 41.959 billion yuan, down about 3.1% from 2020; The gross profit margin was 16.2%, down 3.7 percentage points from 2020; The profit was about 1.253 billion yuan, down about 40.4% from 2020.
In February 2022, the news of personnel optimization of China construction industry group began to spread. The original five business group headquarters will be abolished, and the headquarters of China Construction Industry Holdings, real estate group, Zhongyuan construction industry group, new life group and zhuyou group will be merged into the new group headquarters. The merged group headquarters will be set with 9 business centers.
Hu Baosen, chairman of the board of directors, also said: “more than half of the 1000 employees in the headquarters should be encouraged to go to the front line, to the project, to the city company, and to the battlefield where the cannon can be heard. This time, due to the compression of management level and organization establishment, more than half of the people should return to the front line, and those employees who have not had time to go to the front line need to go to the front line to exercise.”
Hu Baosen said: “as an enterprise, especially as a private enterprise, this is a test, so we put forward three brief words: less, small and good.” Then he also expressed his willingness to shrink the table. “The day before yesterday, we saw that Vanke also wanted to sell assets and shrink the table. We may also need to find new partners for some projects.”
At the beginning of 2022, Hu Baosen began to see customers frequently, and successively signed strategic cooperation agreements with PowerChina and CNOOC, including “releasing equity” and “establishing a joint venture”.
On April 1, Jianye plans to lease “all commercial projects” to Wanda business management or its related parties. Wanda business management will be fully responsible for the investment attraction, external leasing, operation and property management of these commercial projects. Jianye believes that this “has the financial effect of increasing revenue, reducing cost and increasing efficiency”.
As of April 30, 2022, the total contract sales of Jianye real estate property was 8.897 billion yuan, a year-on-year decrease of 36.3%; The total contracted sales building area was 1166549 square meters, a year-on-year decrease of 35.7%; The average selling price per square meter was 7626 yuan, a year-on-year decrease of 0.9%.
In this context, it is well understood that Jianye transfers the equity of cultural tourism project.
