Throughout may, Liu Jianhong’s girls were jumping shuttlecock, and even fund Jun’s mother began to dance Liu Jianhong’s Compendium of Materia Medica; Wang Xinling’s male fans have become a “new top stream” with the launch of “sister 3 riding the wind and waves” (hereinafter referred to as “sister 3”).
On the 23rd, Wang Xinling’s fans bought mango stock to cheer them on rush to the hot search, you vote and I vote. It turned out that it was stock and it was the first hot search on Weibo on the short-term list, but it may be too sensitive and was soon removed from the hot search.
What the hell happened? Let’s have a look
Wang Xinling’s rebranding with “love you”
On May 20, sister Lang 3 began broadcasting. Wang Xinling, 39, was wearing a high ponytail on the stage at the beginning of the year. She was dressed in a college style. She was sweet and cute and had a full sense of girlhood. She led the audience with a song “love you”.
It is said that after the prelude, the house men of the post-80s and 90s shouted at Ye Qinghui Why is Wang Xinling suddenly popular again , Wang Xinling QQ music Tu bang and other topics occupy the first place in hot search.
In addition, on the short video platform, many netizens showed videos of male fans singing and dancing with Wang Xinling, and said “we’re still here, but we’re old.” On the Internet, middle-aged male fans are called “Wang Xinling boy”.
Wang Xinling’s popularity soared. Not only did it create seven popular microblog searches after the program was broadcast, but it also made it onto the Tiktok entertainment hot list. As of 18:00 on May 23, the topic of “you vote, I vote, wangxinling 80 still sing and dance” on Tiktok had risen to 7.577 million.
Data show that Wang xinlingchu’s stage “love you” has played a single video as many as 7.3 million times, and the popularity index of the whole network is as high as 46.34, ranking first in terms of playing volume and popularity.
As of press time, 9 of the top ten popular songs in the list of QQ music are Wang Xinling’s songs.
“Wang Xinling boy” defeated miserably on the first day
once said to buy Mango Excellent Media Co.Ltd(300413)
“Wang Xinling boys” not only support Wang Xinling on the short video platform, but also said in the stock bar that they should support Wang Xinling with their wallet.
On the morning of the 23rd, some netizens called for: Xinling boy has ten hands per person! Support Wang Xinling with the daily limit! “You vote, I vote, Xinling 80 can jump!”
As a result, I don’t know whether the “Wang Xinling boys” really bought it or just knocked on the keyboard. On the 23rd, Mango Excellent Media Co.Ltd(300413) fell all the way. As of the close, Mango Excellent Media Co.Ltd(300413) fell more than 1%.
On the first trading day, “Wang Xinling boys” were defeated miserably
Mango Excellent Media Co.Ltd(300413) share price fell by more than 60%
total market value evaporated by 100 billion
Affected by the epidemic, “Qinglang action” and the tightening of platform budget, mango TV, the only profitable video platform in China, has also stagnated.
According to the financial report, in the first quarter of this year, Mango Excellent Media Co.Ltd(300413) achieved a revenue of 3.124 billion yuan, a year-on-year decrease of 22.08%; The net profit attributable to the parent company was 507 million, a year-on-year decrease of 34.39%.
In 2021, the revenue of Mango Excellent Media Co.Ltd(300413) reached 15.356 billion yuan, with a year-on-year increase of 9.64%; The net profit attributable to the parent company was 2.114 billion, a year-on-year increase of 6.66%. Among them, Q4 achieved a revenue of 3.725 billion, a year-on-year decrease of 17.87%; The net profit attributable to the parent company was 134 million, a year-on-year decrease of 63.79%.
According to Yunhe data, in 2021, mango TV did not enter the top five in the list of effective broadcast of network variety shows, and only accounted for four seats in the top 20. In the same year, the number of new mango TV independent broadcast variety shows was as high as 52, second only to 54 Tencent videos, more than iqiyi and Youku; In terms of TV variety, happy camp, which can almost reach the top of the list every year, also announced its suspension in 2021. In the case of the effective broadcast of variety feature films on the whole network decreased by 14%, the effective broadcast of mango TV decreased by 29%, much higher than the industry average.
The position of “strong variety” began to decline, which directly affected the market expectation. According to the data, Mango Excellent Media Co.Ltd(300413) after reaching a high of about 95 yuan in January 2021, it has all the way down to the current 35 yuan, the share price has fallen by more than 60%, and the total market value has evaporated by nearly 100 billion.
The investment situation of the recently popular “sister Lang 3” is not ideal. According to the program materials, the advertising partners of “Langjie 3” include Jindian, the exclusive title brand, partners heshengyuan, Swisse, lux and dove, and the special thanks brand hushubao. There are 6 brands in total, which is a big gap compared with more than 40 in “Langjie 1” and 15 in “Langjie 2”.
Back then, sister Lang 1 was born and became an absolute hit in 2020 In the afternoon of launch day, the stock price of Mango Excellent Media Co.Ltd(300413) soared all the way. As of 14:55, it rose 10% to 58.07 yuan, once up the limit
Obviously, such a grand occasion will never reappear. I wonder if “Wang Xinling boy” can really bring out real gold and silver to reproduce the glory of that year?
