Recently, who is the most "hot"?
Jay Chou's online concert set a new record for the largest number of people watching online concerts. A song "love you" made Wang Xinling search frequently. Behind them was the powerful force of "paying for feelings".
from Jay Chou to Wang Xinling
Recently, Tencent music TME live's "miracle live replay plan" officially announced on-line not long ago ushered in the first concert - Jay Chou's "the strongest magic Tianlun on the earth". The replay of a concert that has been in the past nine years has exploded on social media and rushed directly to the top of hot search.
It is reported that Jay Chou's "magic Tianlun 2013 concert" was replayed online on wechat video number, Tencent music and QQ music. More than 15 million people reserved to watch the replay before it started. The number of viewers rose by 11 million within half an hour after the performance began, and the circle of friends was also crazily brushed. Subsequently, Jay Chou's "2019 concert on the earth" was released in a relay, and the heat did not decrease. According to incomplete statistics, the total viewing volume of the two concerts was nearly 100 million, creating a new record for the largest number of people watching online concerts.
In the online music performance market, "pay for your feelings" is often used, but it can always achieve unexpected good results. A month ago, Cui Jian's video concert "continue to be wild" attracted more than 46 million people. Since the end of 2021, the video number has been out of the circle by planning Xicheng boy concert, Mayday New Year Concert, Zhang Guorong memorial concert and so on. In April this year, Zhang Guorong's 2000 "heat · love" concert broadcast the super clear repair version through Tencent cloud technology, and the number of viewers once exceeded 17 million.
Wang Xinling is also popular because of "paying for feelings". These two days, a song "love you" nearly 18 years ago created a group of "Wang Xinling boys" and set off a wave of memories. While frantically calling for Wang Xinling, many male fans even began to "take shares" in Mango Excellent Media Co.Ltd(300413) , the producer of the third season of "riding the wind and waves", and joked that "Wang Xinling's president fans want to send Wang Xinling out with shares". Who gains the most from the popularity of sister riding the wind and waves? Mango video platform, which broadcasts this program, is definitely one of them.
how to realize online music performance
In recent years, a variety of nostalgic films, nostalgic snacks and nostalgic commodities have filled our daily life. While arousing the resonance of the post-80s and post-90s, the nostalgic economy is quietly rising. If who is the best player to play "pay for feelings"? The online music performance market is definitely one of the representatives.
Under the influence of the epidemic, users still have a strong demand for watching concerts. Therefore, online concerts came into being. In terms of form, the current online music performance covers a variety of mainstream activities such as concerts and music festivals. With the intensification of the demand for online music performance, online music platforms such as Netease cloud music and Tencent music entertainment group have stepped up their layout to promote the development of the online music performance market.
Curiously, how can online concerts be realized? Looking back on these recent concerts, almost none of them took the form of charging users, and only sponsors appeared in the process. Some analysts also believe that Tencent Music Group has more than 800 million monthly active users. Jay Chou's concert has stirred the huge flow from wechat video number to circle of friends, which may provide commercial space for the linkage between various sectors of its business. However, online performances must lack an immersive sense of scene across the screen. After the free mode, many enterprises began to try the payment and offline modes of online music performances, so as to truly realize the industrialization, commercialization and large-scale development of online music performances.
When it comes to online performance, we have to mention Tencent video number, which has now become Tencent's "Hope". As can be seen from the first quarterly report just released, Tencent's performance has been greatly impacted by the superposition of regulatory factors and the impact of the epidemic. Data show that in the first quarter of this year, Tencent's revenue was 135.5 billion yuan, compared with 135.3 billion yuan in the same period last year; Under non IFRS, the net profit was 25.5 billion yuan, a year-on-year decrease of 23%. However, in the first and second quarters of last year, Tencent's revenue could still maintain a year-on-year growth of more than 20%. It is worth noting that Tencent News and Tencent video were more strongly affected by the macro, and the media advertising revenue including these two businesses decreased by 30% to 2.3 billion yuan.
Fortunately, Tencent also has a video number, a traffic pool that has not been fully developed. In the past few months, it can be clearly perceived that Tencent is increasing the power of commercialization of video numbers. With regard to video numbers, Tencent's financial report mentioned two points. First, the video Number news, pan knowledge and entertainment content are increasingly enriched. Coupled with the improvement of recommended technology, the video playback volume and use duration have increased significantly year-on-year; Second, the increase in social network revenue is mainly due to the increase in the revenue of live video service. Wu Daiqi, CEO of Shenzhen siqisheng company, believes that in the future, paid sports events and concerts, and even some knowledge paid programs, such as new year speeches and talk shows, may be important commercial forms of video numbers. The video number can be carried out by selecting appropriate projects through big data analysis.
