Among the top 10 in the QQ music soaring list, Wang Xinling's songs such as love you, the first love and curved eyelashes occupied 9 seats, with the only exception of Yiyang Qianxi's seed.
Source: Wang Xinling's personal microblog
On May 20, the third season of mango TV "riding the wind and breaking the waves" began to broadcast. As of press time, the cumulative broadcast volume of the first phase has exceeded 400 million. The 30 sisters have their own characteristics. Quiet and Na Ying veterans return. Top dancers Zhu Jiejing and Tang Shiyi, singers Zhang Qiang and Tan Weiwei, classic group twins and Olympic champion Xu Mengtao gather together.
After the start of the program, topics such as tranquil Naying's snatching team members, Yu wenwenla, twins sisters, Zhang Li and Wang Zixuan's CP "quantitative Zili learning" rushed to the hot search. But the most powerful one is "sweetheart leader" Wang Xinling, who sings and Dances "love you" on the stage at the beginning, and reproduces the classic dance steps in the MV of that year, triggering memories.
According to incomplete statistics of times finance, after the program was broadcast, Wang Xinling's microblog hot search and entertainment hot search totaled more than 20.
In the early stage, Wang Xinling's "love you", Zheng Xiuyan's "lost sandbar" and Yu Wenwen's "black Liuding" all played more than one million, while "love you" ranked first with an absolute advantage of 7.3 million.
"You vote, I vote, Xinling 80 still sings and Dances". When youth flashed back again, the post-80s and 90s staged a large-scale revival of fans, how to vote for Wang Xinling also rushed to the hot search. Middle aged husbands across the country, holding a spatula, kitchen knife, broom, cat hair brush and so on, quickly ran to the TV in small steps, and the corners of their mouths flew to help her.
It is worth noting that many male fans also said they would buy Mango Excellent Media Co.Ltd(300413) shares and start hard core assistance. However, the closing price of Mango Excellent Media Co.Ltd(300413) 23 was 35.5 yuan / share, down 1.11% from the previous trading day. Netizen shouted: " Mango Excellent Media Co.Ltd(300413) , can't wang Xinling save you?"
signed with MCN company, wangxinlingbang music platform
After returning to the sight of 80 and 90, Wang Xinling brought a large-scale memory killing that lasted for several days.
After Wang Xinling became popular again ascended to the top of the microblog hot search, many potential fans were blown out: "I'm just old, not dead, and I have more financial resources than that year", "it's the Mediterranean to listen to it for the first time", "if there's no Wang Xinling in the group, all middle-aged presidents have responsibilities".
The power of fans should not be underestimated. As of 15:30 p.m. on May 23, Wang Xinling's songs "love you", "the first love" and "curved eyelashes" had occupied 9 seats in the top 10 of the QQ music soaring list, with the only exception of Yiyang Qianxi's "seed". Wang Xinling and the song "love you" also occupy one or two places on the Netease cloud search list.
As a youth memory of the post-80s and 90s, Wang Xinling's road to fame began in 2003. At that time, Wang Xinling signed Aihui records, starred in "West Street Youth" and sang the theme song "when you". The next year, the album "love you" sold well. In 2005, Wang Xinling ushered in the blowout period of her career. Cao Ge created "curved eyelashes" and Wu Bai created "I'll be fine", with sales of more than one million.
"The three years of marriage, the idol of Taiwan", and "the three years of marriage.". Recently, "smile pasta" and its theme songs "tears of the Polaris", "smile of the rainbow" and "Little Turtle" occupied several hot search spots. Zhang Dongliang, who plays he Qun in the play, also responded: Thank you for your love. After 16 years of broadcasting, the starring character in the play dreamy linkage, and the sentence "smile, it's no big deal" made many netizens call ye Qinghui directly.
In addition to microblogging, xiaohongshu also set off an upsurge of "middle-aged husband supporting Wang Xinling". Many wives took videos of their husbands watching Wang Xinling on the stage and smiling.
Netizen Li Xiang (a pseudonym) ended up in person, singing and dancing in imitation of Wang Xinling. Many fans in the comments came to punch in: "ten year old pink", "Hello Wang Xinling boy" and "remember to vote well later". Li Xiang told times finance that he is not a serious Star chaser, but Wang Xinling is his memory and will vote for his support later.
There are not a few "temporary fans" like Li Xiang. "I didn't think it was her fan, but I heard the song as soon as it was played." passerby fans climbed the wall to help Wang Xinling. Some netizens said: the large-scale rehabilitation action for middle-aged and elderly fans came in 2.0, and 1.0 was Jay Chou's "sunset red group construction" in 2019. In that year, someone questioned his popularity. As a result, fans signed in with super words to break the microblog record.
On the Tiktok hot search list, whose youth has not seen a Smiling Pasta . Time finance found that Wang Xinling settled in Tiktok in 2018, and the number of likes of a single video remained at tens of thousands to hundreds of thousands. After joining sister Lang, she returned to Tiktok. The number of likes of the three newly released videos was 1.727 million, 1.831 million and 2.892 million respectively.
In fact, behind the screens of Tiktok and xiaohongshuba, MCN's Xingzhu future has written.
On May 1, wangxinling studio officially announced the cooperative relationship with Xingzhu future. Subsequently, Xingzhu future official blog officially announced that wangxinling was welcome to join the company and become the exclusive strategic cooperative artist in the company's xiaohongshu and Tiktok operation business sections.
Tianyancha app shows that Beijing Xingzhu future culture Co., Ltd. was established in May 2017, and its business scope includes organizing cultural and artistic exchange activities (excluding performances); Involved in, production, agency and advertising, the legal representative is Chen Qing. The company is 100% owned by Xingzhu future (Beijing) Holding Co., Ltd., which also holds 100% shares of Beijing Xingzhu Future Technology Co., Ltd.
Its official microblog was registered on April 28. At present, the artists who have interacted include Wang Xinling, he ChaoLian and Xu Zhengxi. It is unclear whether the latter two have a cooperative relationship.
"sound keeps alive" and "sister Lang 3" hit the air, but Mango Excellent Media Co.Ltd(300413) share price fell by 40%
In May 2022, "sister Lang 3" brought a touch of vitality to the online comprehensive market in the cold winter of stopping talent shows and attracting investment. Previously, in February, he Chen, the producer of "sister Lang" series, took the team away, and then Wu Mengzhi, the general director of "sister Lang 1", returned to stir up the beam.
According to the program materials, the advertising partners of "Langjie 3" include Jindian, the exclusive title brand, partners heshengyuan, Swisse, lux and dove, and the special thanks brand hushubao. There are 6 brands in total, which is a big gap compared with more than 40 in "Langjie 1" and 15 in "Langjie 2". However, under the environment of only 2-3 sponsors in this year's online variety show, the performance is still relatively strong.
Previously, Zhao Linlin, CEO of Daqian film, told times Finance: "at the beginning of 2019, the difficulty of attracting investment for variety shows began to be exposed, and many waist programs were cut down because they could not recruit businessmen. In 2020, after the outbreak of the epidemic, the online time at home increased," youth has you 2 "and" sister riding the wind and waves "burst out of the circle. At that time, advertisers and platforms were relatively optimistic about the overall prediction, and the situation warmed up a little for a year, but it did not reverse the cold situation of the variety market.
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After the first program was broadcast, Tang Shiyi, Zhu Jiejing's dance, Tan Weiwei's "but for pain" and Zheng Xiuyan's "lost sandbar" were highly praised. The program team took advantage of the hot iron to launch the derivative variety "raid training room" to locate members and customize the variety, which is also one of the new ways for the variety team to return blood.
At the same time, the music variety "sound never stops", which focuses on nostalgic Hong Kong music, is also popular on Mango TV. According to the statistics of times finance and economics, as of May 23, the cumulative number of five programs that have been broadcast has reached 1.27 billion. The program also won nine sponsors, including JUNLEBAO Jianchun, Samsung and Jingdong. It is reported that the revenue may exceed 600 million yuan.
However, when the variety show momentum was good in the second quarter, the stock price of Mango Excellent Media Co.Ltd(300413) (SZ: Mango Excellent Media Co.Ltd(300413) ) was still green.
Mango Excellent Media Co.Ltd(300413) 23 closed at 35.5 yuan / share, down 1.11%, with a total market value of about 66.4 billion yuan. Since this year, Mango Excellent Media Co.Ltd(300413) 's share price has fallen by nearly 40%, down more than 60% from the high of 92.84 yuan / share in 2021.
In addition to the plight of investment promotion and the shrinking market value, the gold medal team and host of Hunan Satellite TV have also frequently overturned in recent years. In August 2021, Qian Feng, the host of "every day up", was involved in a negative scandal, and Hunan Satellite TV issued a statement to terminate the contract. Later, the happy family headed by he Jiong was deeply involved in the storm of receiving gifts, which led to the suspension of the ace variety "happy camp".
At present, although "Langjie 3" and "Shengsheng Buxi" have performed well and Wang Xinling is out of the circle, the market still takes a wait-and-see attitude towards Mango Excellent Media Co.Ltd(300413) still.
Next, Mango Excellent Media Co.Ltd(300413) plans to launch variety shows including "brother 2" and "flowers and teenagers 3", but it remains to be seen whether it can restore the confidence of the market.
