Weekly report of culture and media industry: the market is neutral, and the digitization of cultural industry ushers in good news

Key investment points:

Industry trends & Company News

SARFT Launches Online drama distribution license

Hunan Satellite TV and mango TV officially launched the integration of two platforms

Chairman of radio and television: the operation of radio and television 5g can realize the important announcement of listed companies as soon as possible

Perfect World Co.Ltd(002624) : adjust the company’s stock option incentive plan

Investment advice

This week, the performance of the culture and media industry was neutral, and the ultra low performance in the industry was relatively active. Recently, the general office of the CPC Central Committee and the general office of the State Council issued the opinions on promoting the implementation of the national cultural digitization strategy. The opinions put forward eight key tasks, including accelerating the digital layout of the cultural industry, cultivating a number of new cultural enterprises in the fields of cultural data collection, processing, trading, distribution and presentation, and leading the digital construction direction of the cultural industry Positive expression of cultural digitization, such as forming a special cultural network, developing new scenes of digital cultural consumption, vigorously developing Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integration, and new digital cultural experience combined with online presence. In addition, we continue to suggest that the midline pay attention to the driving effect of the theme of meta universe on the industry. At present, it is in the early stage of concept development. It is suggested to pay attention to the continuous release of Chinese policies and the latest layout of industry leaders, as well as the content of games and VR. Third, we suggest paying attention to the relevant undervalued leading companies with excellent performance in the annual report of 21 years and the quarterly report of 22 years. The quarterly statements of some game leading companies are good. Combined with the current valuation in a historically low position, from a long-term perspective, they now have the potential to repair the valuation. To sum up, we continue to maintain the “optimistic” investment rating of the media industry and recommend Focus Media Information Technology Co.Ltd(002027) ( Focus Media Information Technology Co.Ltd(002027) ), G-Bits Network Technology(Xiamen)Co.Ltd(603444) ( G-Bits Network Technology(Xiamen)Co.Ltd(603444) ), Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ( Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ), Perfect World Co.Ltd(002624) ( Perfect World Co.Ltd(002624) ), Jiangsu Phoenix Publishing & Media Corporation Limited(601928) ( Jiangsu Phoenix Publishing & Media Corporation Limited(601928) ).

Risk tips

Macroeconomic downturn; Major policy changes in the industry; Industry demand does not meet expectations; The progress of state-owned enterprise reform did not meet expectations, and the black swan incident continued to have an impact.

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