On January 15, pinduoduo announced the official launch of the “2022 Duoduo new national tide” action, and jointly launched the “new national tide consumption season” in the first quarter with more than 100 domestic brands such as Midea, Shanghai Jahwa United Co.Ltd(600315) , LiBai, JUNLEBAO, Galanz, Jason Furniture (Hangzhou) Co.Ltd(603816) , hongxingerke, Tan carpenter, aileyi and Winona.
It is understood that the “2022 new national tide” action will take “quality national tide, better life” as the concept, and aims to further give play to the advantages of the platform’s most consumers and digital technology, continue to promote new domestic goods and new national tide directly connected with new consumption, and help China’s real economy.
The project leader of “Duoduo xinguochao” said that in the next year, pinduo will continue to promote the deep integration of digital economy and real economy in four aspects:
First, combine 100 industrial belts to help at least 1000 national fashion brands, cutting-edge brands and time-honored brands embrace new consumption;
Second, invest 10 billion “support resource package” to cultivate 10 10 billion new national tide brands and 100 billion national tide brands;
Third, set up a special team to launch the second kill support plan and the 10 billion subsidy star making plan to provide customized solutions for Guochao brands;
Fourth, carry out a new model of full link cooperation to promote the digital upgrading of brands at the levels of production, technology, data and management.
▲ on January 15, the first quarter “Duoduo xinguochao” consumption season was officially launched. Users can open pinduo app, search for keywords such as “xinguochao” and “new domestic goods”, and order new domestic goods with one click.
In order to continuously promote the direct connection of new domestic products and new consumption, pinduoduo also cooperated with more than 100 domestic brands to launch the “Duoduo new national tide” consumption season at the same time. Users can open pinduoduo app, search “xinguochao”, “new domestic goods” and “duoduoxinguochao” to enter relevant pages, and place orders for new domestic goods and new national tide products with one click.
“Duoduo xinguochao is one of the annual key projects of the platform. The consumption season in the first quarter will last from January 15 to the end of February.” According to the person in charge of the “Duoduo xinguochao” project, during the consumption season in the first quarter, pinduoduo will invest at least 1 billion traffic resources to provide special support for xinguochao brands, and 10 billion subsidies will also fully cover the shortlisted brands and commodities.
It is worth mentioning that this “Duoduo new national tide” consumption season has specially set up a special area for domestic brands, which will focus on the selection of traditional manufacturing brands such as home appliances, 3C, clothing, daily chemicals and medical treatment for special support, and continue to help manufacturing brands embrace new consumption and realize new intellectual manufacturing.
In addition, the “Duoduo xinguochao” consumption season also added an old brand zone and a new Guochao zone to help the old brand and xinguochao quickly get out of the circle by means of explosion and live broadcasting, such as Meimei air fryer, hongxingerke “Qingming Shanghe garden” Guochao board shoes, Proya Cosmetics Co.Ltd(603605) “morning C night a” skin care suit and other new products, In just a few days, it rushed to the forefront of the same category.
Data show that in the past year, pinduoduo has become a new highland for the strong growth of time-honored brands and new Guochao brands. More than 50 time-honored brands and more than 30 new Guochao brands have emerged on the platform. Among them, the sales of Bailing ranks first among the time-honored brands, Shanghai Jahwa United Co.Ltd(600315) ranks first in the top three of the old national products group, Zhang Xiaoquan Inc(301055) , Carpenter Tan, Huili and seagull watches all show explosive growth.
According to the person in charge of e-commerce of Shanghai Jahwa United Co.Ltd(600315) , since entering pinduoduo, the platform has set up a special team for one-to-one support. The two sides cooperate at multiple levels such as marketing, products, technology and data, and realize the more efficient and comprehensive growth of the platform through the second kill support plan and the 10 billion subsidy star making plan.
As an old domestic brand with a brand history of 66 years, the official flagship store of seagull watch officially settled in pinduoduo at the end of November 2021. According to the person in charge of seagull watch, seagull watch has developed a special platform contribution for the crowd who fight a lot, and launched a high-quality and cost-effective mechanical watch. Its self-produced movement is comparable to the Swiss high-end watch. Once launched, it has won the strong support of platform users. At present, the official flag is in the stage of rapid development.
“With the maturity of Chinese manufacturing and supply chain, the independent R & D ability and industrial design ability of domestic brands have also made great progress. The new consumption era will be a good opportunity for the further rise of Chinese local brands.” The person in charge of pinduoduo’s “Duoduo new national tide” said that in the new stage of digital real integration, pinduoduo will provide full link digital services for new domestic products and new national tide brands in the fields of design, R & D, production and manufacturing to brand building, so as to help China’s real economy.
